SEJ Today: Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, July 28, 2022 [Read the Article]( Ask an SEO, Technical SEO [Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO]( By Kayle Larkin If only we had full control over our website's appearance in Google Search properties. Sadly, that’s not the case, as someone discovered recently. Today’s Ask An SEO question comes from Marwan from England, who asks: "How do I remove transactional landing pages such as “Restaurant branding agency” off my Google organic sitelinks and instead have main pages of my website such as ”about” ”services” “contact”, and blog? I have implemented all the instructions to influence sitelinks, but I haven't managed to change them so far." [Keep Reading...]( Sponsored [Check Your Site Health in 3 Easy Steps]( By SEMRUSH A page-by-page site analysis that runs over 130 site health checks, evaluates on-page elements key to SEO, and includes a NEW Core Web Vitals report. [Try it Free]( Digital Advertising, Digital Strategy, SEO [How Do Enterprise & SaaS Marketing Software Solutions Differ?]( By Kristopher Jones The implied conclusion is that enterprise software is really meant for the most established enterprise companies, the ones with the freed-up budget to pay for custom-built proprietary software. It was always going to be a question of convenience versus money. Your own enterprise software might cost a lot more upfront, but it will pay dividends in its ease of use, full integration with all your other software components, and generally low (but still present) upkeep costs over time. The pros and cons should be clear to you. While enterprise software will be much more time-intensive and expensive, you will appreciate the fully customizable functionality of it. And just as you know that using SaaS software will afford you a much smaller price tag and predictable budget, you’ll also be aware that it may not do every little thing you need it to, because it wasn’t made just for you. [Read Now...]( PPC, Vertical SEO [Real Estate PPC: Tips For Optimizing Google Ads Campaigns]( By Jon Clark While Google is constantly testing the S.E.R.P. layout and personalizing results based on the individual user, if your real estate business isn't showing up, it can affect your volume of leads. Even though we're emphasizing Google search, this aims true for other search engines. The real estate industry vertical is having to constantly evolve their S.E.O. strategy just to keep up. It's one of the industries favorite debates (or maybe it's just the client's favorite debate): whether to bid on brand terms. The reality is, for real estate, the discovery process is extremely unique and requires a critical investment in branded terms. [Read Now...]( Sponsored [Demo our SEO services, get a $25 Starbucks gift card!]( By Manta Small business owners: Get a free SEO demo & a gift card. [Book A Demo]( Facebook, News [Meta Reports First Ever Decline In Ad Revenue]( By Matt G. Southern Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. [Read Now...]( SEJ Show, SEO Strategy [Schema Strategy – How To Get More From The SERPs - Ep. 279]( By Loren Baker Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then, you want to take a look at schema strategy. Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what to watch for in the future. High-energy entrepreneur, Martha van Berkel, has a proven track record of bringing ideas to life. As founder and CEO. of Schema App, she helps companies harness structured data's power. By connecting the dots and taking action, she helps teams and businesses succeed. In addition to being the face and voice of Schema App, she is an expert in creating and defining new markets, onboarding customers, and getting them excited about opportunities. Martha spent 14 years at Cisco as an intrapreneur, product manager, manager, and program manager. She has seasoned leadership skills and a great knack for simplifying complicated technology! [Read Now...]( News, SEO [Google July 2022 Product Review Algorithm Update Rolling Out Now]( By Matt G. Southern Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. [Read Now...]( Instagram, News [Head Of Instagram Admits Redesign Is ‘Not Yet Good’]( By Matt G. Southern Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people's feeds. [Read Now...]( Local Search, Vertical SEO [Local SEO Strategies For Plumbers, Electricians & Other Trades]( By Matt Bertram Plumber S.E.O. involves many of the same strategies as other local S.E.O. businesses. However, plumbers require special consideration for their unique business model. For example, some forms of marketing, such as social media and email marketing, may not be as effective as advertising or reputation management. Unfortunately, many homeowners have established relationships with plumbers and contractors, which makes breaking into certain markets a little difficult. Thankfully, plumbers do have some ways to excel in a new market, particularly when capturing new homeowners or performing emergency services where other plumbers are unavailable. The best source to seize these customers is through Google search, namely through local S.E.O. and off-site directories, which I’ll discuss. [Read Now...]( [image]( Ebook [A Guide to Content Marketing for Real Estate]( [Download Now...]( Upcoming Events August 10 at 2 pm ET Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed Topic: SEO | Sponsor: Manta [Register Now]( Digital Marketing Job of the Day [Director of Marketing]( Construction Materials Group,  Norfolk, VA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? 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