SEJ Today: Travel Content SEO Strategy: How To Build Links, Traffic & Conversions

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, July 27, 2022 [Read the Article]( Content Strategy, SEO [Travel Content SEO Strategy: How To Build Links, Traffic & Conversions]( By Tom McLoughlin The advent of the internet gave travel companies a whole new avenue for exposure. Where once you may have had to rely on outdated brochures, grainy photos, or (worst of all) Uncle Gary’s boring slide show about his trip to Bermuda, now anyone can create, curate, and share photos, videos, and stories from their vacation in seconds. And while this is great for exposing people to lesser-known attractions and must-see destinations, it has also created massive competition for web traffic. You can’t post yet another image of someone propping up the Leaning Tower of Pisa or recreating the cover of Abbey Road and expect to attract visitors. To stand out in an over-saturated field, you need to find a way to separate your content from everyone else, drive traffic, and capture the eyeballs of your targets. [Keep Reading...]( Sponsored [Check Your Site Health in 3 Easy Steps]( By SEMRUSH A page-by-page site analysis that runs over 130 site health checks, evaluates on-page elements key to SEO, and includes a NEW Core Web Vitals report. [Try it Free]( News, Tools [Google Analytics 4 Now Reports On Performance Max & Smart Shopping]( By Matt G. Southern Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. [Read Now...]( SEO, SEO Strategy [Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question]( By Loren Baker S.E.O. is still alive and kicking. In fact, it’s just as relevant today as it has ever been. If anything, it may even be more important. Did you know that 53% of all website traffic comes from organic search? Probably the most important one for S.E.O. professionals is RankBrain, Google’s machine learning system that built upon the rewrite of Google’s core algorithm that we mentioned earlier, Hummingbird. [Read Now...]( SEJ Webinar [[SEO Webinar] 8 Ways To End Silo Mentality & Increase Business Agility]( By Search Engine Journal In this webinar, you’ll discover how connecting and sharing information between teams can move the needle for all your SEO efforts and catch issues before they damage your rankings – and bottom line. [Register Now]( Social Media, TikTok [How To Go Live On TikTok: A Step By Step Guide]( By Donna Almonte Before we jump right into it, here are the requirements for TikTok LIVE: Tiktok is only allowing this feature for accounts with over 1,000 followers. Those with fewer followers can try their luck with the method below, but it might not work. Creators must be at least aged 16 for legal concerns, and can only earn money if aged 18 and up, per the platform’s community guidelines. TikTok LIVE is just as it sounds – it’s a live video feature that lets you engage real-time with your audience. Last May 2022, TikTok introduced a limited version of LIVE Subscription, a monthly subscription where fans can show appreciation for their favorite live creators with custom emotes, subscriber badges, and subscriber-only chats. More and more features will be rolled out gradually all over the world in the next few months as it becomes available to more creators (who were initially invite-only). [Read Now...]( SEO [10 DuckDuckGo Facts For Digital Marketers & SEO Pros]( By Ingrid Adames DuckDuckGo is fast becoming one of the world's most trusted and popular search engines due to its excellent privacy policy. It is one of the top search engines for digital marketers and SEO pros because it offers a unique combination of features that help our users stay safe online. As you can see, DuckDuckGo provides a wide range of tools and features that can help you optimize your digital marketing strategy, create more opportunities for organic traffic, and increase your online presence. But don’t let these benefits fool you: DuckDuckGo is an entirely free service, requiring minimal investment on your part. So it’s time to try DuckDuckGo and take your online search strategy to the next level. [Read Now...]( SEJ Webinar [How Effective Communication Leads to a Successful SEO Strategy]( By Search Engine Journal In this webinar, you’ll discover how connecting and sharing information between teams can move the needle for all your SEO efforts and catch issues before they damage your rankings – and bottom line. [Register Now]( LinkedIn, News [LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X]( By Matt G. Southern A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. [Read Now...]( News, SEO [Difference Between Search Console CWV Report & PageSpeed Insights]( By Roger Montti In an SEO office-hours video Google's John Mueller answers why the PageSpeed Insights score and the Search Console Core Web Vitals scores are consistently different. He explains why two measurements of page speed never match and why it makes sense that they don't match. [Read Now...]( SEO [How Does SEO Work?]( By Loren Baker Do you want to learn how to increase traffic to your website? Are you ready to invest in a long-term strategy with the potential to increase the number of people coming to your store, incoming calls, and conversions? Then you are in the right place. In this article, you will learn about the process used by marketers to optimize your website for search engines like Google, Bing, Yahoo, and many others. Let's start with what is S.E.O. [Read Now...]( [image]( Ebook [A Guide to Content Marketing for Real Estate]( [Download Now...]( Upcoming Events July 27 at 2 pm ET 8 Ways To End Silo Mentality & Increase Business Agility Topic: SEO | Sponsor: Conductor [Register Now]( August 10 at 2 pm ET Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed Topic: SEO | Sponsor: Manta [Register Now]( Digital Marketing Job of the Day [Sr. Loyalty Marketing Manager (Remote)]( Primus Software Corporation,  Newark, NJ, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. 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