SEJ Today: How TikTok’s Search Algorithms Power Content Discovery

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [SEJTODAY]( Tuesday, July 5, 2022 [Read the Article]( Social Strategy, TikTok [How TikTok’s Search Algorithms Power Content Discovery]( By Greg Jarboe Until recently, knowing how TikTok’s search algorithms worked was as unlikely to help you earn money as knowing how to sew buttons on eggs. But in the past month, TikTok has launched Branded Mission, a new way for brands to crowdsource authentic and creative content from its community, and TikTok Pulse, a new contextual advertising solution that gives brands exposure in the top 4% of videos. Suddenly, learning how TikTok’s search algorithms power content discovery seems a lot more likely to help content creators and social media influencers turn their side hustles into full-time gigs. This seems like the right time for a comprehensive guide to how to get your videos found via the For You feed, as well as the Following feed, Search results, and Friends tab. In June 2020, TikTok disclosed how its recommendation system selected videos in “How TikTok recommends videos #ForYou.” [Keep Reading...]( SEO, Tools [4 Ways To Use AI Right Now In Your Marketing Program]( By Vincent Terrasi The most interesting kind of interaction is to plug the A.I. into your back-office or into your web browser with a Chrome plugin. There are numerous potential applications as you will be able to help your users with advanced projects like document classification, writing assistance, meta-tag generation, text extraction, and even suggesting new topics. The A.I. can be connected to your tools via a simple Javascript call asking it to perform specific tasks. In short, your A.I. assistant can save you a lot of time. Just a note, the links are all dummy links, but you can connect everything to a link database and use mapping tables to replace LINK.1 with a link in your database or C.S.V. file. Now, you can appreciate the potential of automating these types of tasks. [Read Now...]( Analytics Data, Content [7 Data-Driven Content Strategy Tips For Improving Conversions]( By Kristi Hines A data-driven content strategy allows you to tailor your marketing campaigns to generate the best R.O.I. For the purposes of search engine and P.P.C. specialists, it can help you decide which keywords to go after, ensuring you’re targeting the right audience. Determine what your content goals are and identify the channels best suited to meet them. Once you’ve done this, you can establish your key performance indicators (K.P.Is.). Be sure to keep this in mind while you’re creating content. [Read Now...]( Sponsored [Report: Keyword difficulty by industry]( By Similarweb Dig into this exclusive report to find out how to improve your search strategy with the latest keyword trends. [Get Your Free Report]( LinkedIn, Social Media Advertising [5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns]( By Sean Johnston In LinkedIn, your objective, targeting, optimization, budget, and just about everything except for ad creative are controlled at the campaign level. If you want to change any of those elements, you’ll need a separate campaign. You’ll need a new campaign if you want to try different types of ads, like single images or carousels. Keep bidding up until you reach an amount that spends your daily budget in full. That’s your balance point. This tactic works incredibly well for traffic and video view campaigns where there isn’t a specific conversion event (though it can work there, too). If you’re patient and don’t mind a little leg work testing, you can spend your daily budgets much more efficiently with manual bidding. [Read Now...]( News, Tools [Former Google CEO Describes ‘Brutal’ Review Process For New Projects]( By Matt G. Southern Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. [Read Now...]( SEJ Webinar [[Webinar] SMB Marketing: How To Safely Try New Strategies]( By Search Engine Journal In this webinar, you'll discover how other small businesses plan and manage new marketing strategies to gain new customers and increase marketing ROI. [Register Today]( Content Strategy, SEO [Creating Content That Satisfies Search Intent & Meets Customer Needs]( By Zack Kadish Putting our customers first and identifying the search intent of their query is the best way to ensure our content matches our customer’s needs. We’ve also only talked about half the story – the research side. The exciting part comes when you’re able to utilize an enterprise S.E.O. platform to monitor keyword rankings and report back to executives on the changes you made and how they resulted in a significant increase in traffic or conversions. There are thousands of different factors to consider when doing keyword research, such as search volume, seasonality, branded vs. non-branded, localization, et cetera. But search intent, or user intent, is the most important one. Understanding the searcher’s intent ensures that we are prioritizing relevancy in our content and in our keywords. [Read Now...]( Content Strategy, International Search [SEO Tips For Expanding Into German-Speaking Markets]( By Adriana Stein German consumers have different search habits, preferences, and intent than English speakers. Simply translating your existing content strategy is only about 10% of a true German market expansion. To succeed in German-speaking markets with S.E.O., you must create a German S.E.O. strategy from scratch. Expanding your business into new markets can be a daunting task, but it's also an incredibly rewarding one. When you break through to new frontiers, you open up a world of opportunities for your business. So don't be afraid to venture into German-speaking markets – with the right S.E.O. strategy in place, you can see amazing success. [Read Now...]( SEO, Tools [15 Project Management Tools For SEO Professionals]( By Brian Frederick If you’re already using a project management platform, you undoubtedly recognize the benefits it provides for busy digital marketers. If you’re still getting by without one, you should get one as soon as possible. Why, you ask? Because it can uncomplicate your life and help you get more done in less time. The PM platform used by Search Engine Journal, Asana is a personal favorite. This cloud-based platform provides a virtual workspace from which your team and various stakeholders can collaborate. It’s useful for S.E.O. and digital marketing because it allows you to clearly set and manage strategies, goals, tasks, and expectations. [Read Now...]( [image]( Ebook [Winning At Retargeting: Tips To Reconnect & Convert]( [Download Now...]( Upcoming Events July 13 at 2 pm ET Small Business Marketing: How To Safely Try New Strategies Topic: Agency Marketing | Sponsor: CallRail [Register Now]( July 20 at 2 pm ET How to Scale Your Enterprise SEO Program Topic: Enterprise SEO | Sponsor: iQUANTI [Register Now]( July 27 at 2 pm ET 8 Ways To End Silo Mentality & Increase Business Agility Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Marketing Manager]( HireQuest Direct,  Cheyenne, WY, USA, Salary: $90K/year-$90K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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