SEJ Today: Which Is Better For Ecommerce: On-Page SEO Or Link Building?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, June 29, 2022 [Read the Article]( Ask an SEO, Ecommerce [Which Is Better For Ecommerce: On-Page SEO Or Link Building?]( By Mindy Weinstein Today’s Ask an SEO question comes from Taha in Chicago, who asks: My question is on ecommerce SEO. Currently, I am working as an SEO Executive for an ecommerce brand. They have zero content on the site and their total backlink profile is around 1,000 links (which is nothing compared to competitors). Which area should I focus on first in order to rank category pages? Should I go for the content and on-page optimizations or create backlinks to compete with my competitors' profiles? Taha, great question. The short answer is: you should start with content and on-page optimization. [Keep Reading...]( Sponsored [The Fastest Way to Check Your Core Web Vitals]( By SEMRUSH Optimizing for user experience not only means your audience enjoys interacting with you more, but it means staying visible on Google, too. [Try It Free]( SEO [Google Freshness Algorithm: Everything You Need To Know]( By Roger Montti Google's Freshness Update was a significant ranking algorithm change that introduced the trend of making the search results more precise and responsive to user intent. A reason why Google released the Freshness Update was because the new Caffeine indexing system provided Google the ability to process more webpages faster. [Read Now...]( Local Search, SEO Strategy [10 Key Steps To Ranking Higher In Google Maps]( By Jeff Riddall These days, many of us are turning to Google Maps to discover local businesses and make more informed buying decisions. So, how can local businesses rank higher in the place consumers are increasingly looking to purchase local products and services? Here are ten steps to take in order to rank well, drive more traffic and secure more customers via Google Maps. So now, with your laundry list in hand, be like Mike and put your local business on the map. Establishing your authority and expertise online is not really all that different from how it’s always been in the real world, but it can take time, as any real relationship should. Google rewards those businesses that provide the best answers to their customers’ questions, deliver solid products and services, take an active role in their local community, have their customers say nice things about them, and provide a high level of customer service at all times. [Read Now...]( SEJ Webinar [Small Business Marketing: How To Safely Try New Strategies]( By Search Engine Journal When it comes to your small business, how do you feel about taking risks? Learn how you can play it safe while taking risks by measuring the results of trying new marketing strategies. [Register Now]( Ecommerce, SEO [Drive Online Sales With These 5 Search Optimizations]( By Loren Baker Your most-trafficked page, it’s often the first thing any visitor to your website will come across. It sets the tone for your business, starts the conversion funnel, highlights sales or new products, and directs people to other parts of your site. The purpose of your ecommerce site is to make sales. To achieve this, your product pages need to compel visitors to make purchases. Your product pages give you the perfect opportunity to control the narrative around each item you’re selling, which can make a big difference. [Read Now...]( SEO, Tools [How To Use Google’s Structured Data Markup Helper]( By Brian Frederick As defined in this post, structured data is information (data) that is organized (structured). Organized information is basically what structured data is. For S.E.O. purposes, structured data is a specific type of formatting that gives Google information about the meaning of a page. There are a several reasons why webpages use structured data. For one thing, it makes navigation easier for both search engine crawlers and human users. This is because it provides them information that can then be displayed on search engine results pages (S.E.R.Ps.) in the form of rich snippets, video carousels, and other special search result features and enhancements. [Read Now...]( SEJ Webinar [[Webinar] Small Business Marketing: How To Safely Try New Strategies]( By Search Engine Journal When it comes to your small business, how do you feel about taking risks? Learn how you can play it safe while taking risks by measuring the results of trying new marketing strategies. [Register Now]( Enterprise SEO, SEO Strategy [SEO And The CIO: 5 Search Concepts You Need To Know]( By Lemuel Park As the executive responsible for the management, implementation, and oversight of information and technologies in your organization, the Chief Information Officer is an essential ally to S.E.O. Having the C.I.O's support and understanding throughout the decision-making and prioritization processes can be massively helpful for the C.M.O. (chief marketing officer). Indeed, this is not a relationship you want to be adversarial. As the relationship between C.M.Os and C.I.Os align, so does the relationship with S.E.O. Successful customer experience on the web requires speed and responsiveness. The seismic shift – and interest in technical S.E.O. – as the most cost-effective and durable marketing channel means that C.I.O. has become a central part of the S.E.O. revenue equation. [Read Now...]( SEO [5 Proven Ways To Increase Your Google Rankings]( By Chuck Price Many things have changed in S.E.O. since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of keywords in the Google index and they appear at or near the top of the search results, boundless traffic will follow. Conversely, if you have a great website, but no visibility in the SERPs, you are destined to have little if any organic search traffic. In this post, I’m going to break down the steps needed to boost your Google SERPs. That said, I know you are equally interested in knowing the following. [Read Now...]( News, Programmatic [Two More DSPs Remove Google Open Bidding]( By Brooke Osmundson Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers? [Read Now...]( [image]( Ebook [Winning At Retargeting: Tips To Reconnect & Convert]( [Download Now...]( Upcoming Events July 13 at 2 pm ET Small Business Marketing: How To Safely Try New Strategies Topic: Agency Marketing | Sponsor: CallRail [Register Now]( July 20 at 2 pm ET How to Scale Your Enterprise SEO Program Topic: Enterprise SEO | Sponsor: iQUANTI [Register Now]( July 27 at 2 pm ET 8 Ways To End Silo Mentality & Increase Business Agility Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Marketing Manager]( Recruitlynk,  Stamford, CT, USA, Salary: $80K/year-$85K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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