SEJ Today: 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, June 27, 2022 [Read the Article]( Content Creation, Content Marketing [8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know]( By Maddy Osman Brands often turn to freelance writers or marketing agencies to scale up content production. But that’s not always a smooth process. A 2021 Semrush report shares that in-house content teams face frequent issues with outsourced writers: These issues mean your content team has more work to do – just what you didn’t want and what made you outsource the content in the first place! Now, you can try finding a word magician who can Abracadabra your worries away and makes everything alright. [Keep Reading...]( Sponsored [The Fastest Way to Check Your Core Web Vitals]( By SEMRUSH Optimizing for user experience not only means your audience enjoys interacting with you more, but it means staying visible on Google, too. [Try It Free]( International Search, SEO [6 Common Hreflang Tag Mistakes Sabotaging Your International SEO]( By Emily Amor Say you own a shoe store, which we’ll call “Good Shoe Shop.” You’re currently managing two domains; one to target U.S. customers (a .com domain), and one to target German customers (a .d.e. domain). It makes sense to show the .com version of the website to users based in the U.S., and the .d.e. version of the store, which you have translated into German, to users in Germany. Correct hreflang tags are critical to international S.E.O. success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your S.E.O. [Read Now...]( SEO [Optimize Your CTA: Better Alternatives To ‘Click Here’]( By Kim Krause Berg The trick to optimizing calls to action is to present the action at the precise moment when your website visitor is most interested in taking the next step. If a user is met with a call to action before any information, do you think they are going to click on it? There has to be compelling content preceding the link, as well as an accurate description of the landing page. First-time visitors would need to know in advance what the company is selling. With this website, first-time visitors are required to scroll down, wait for the gigantic images to load, and scan minimal text to gain a better understanding of the brand and its products. [Read Now...]( SEJ Webinar [Small Business Marketing: How To Safely Try New Strategies]( By Search Engine Journal When it comes to your small business, how do you feel about taking risks? Learn how you can play it safe while taking risks by measuring the results of trying new marketing strategies. [Register Now]( News, Tools [SEJ Exclusive: Surfer SEO Unveils New Semrush Integration]( By Kayle Larkin Machine learning tool Surfer SEO has partnered with Semrush for a first-of-its-kind integration. [Read Now...]( News, SEO [Googlebot Crawls & Indexes First 15 MB HTML Content]( By Brian Frederick Google has added its practice of crawling only the first 15 MB of a webpage to help documentation. [Read Now...]( SEJ Webinar [[Webinar] Small Business Marketing: How To Safely Try New Strategies]( By Search Engine Journal When it comes to your small business, how do you feel about taking risks? Learn how you can play it safe while taking risks by measuring the results of trying new marketing strategies. [Register Now]( Marketing Analytics, News, SEO [Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study]( By Miranda Miller A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that Google Search Console hides the keyword term for 46.08% of clicks, on average. The study examined one month of data across 146,741 websites and involved close to 9 billion total clicks, according to its author. [Read Now...]( Careers, SEJ Show [The Four Day Work Week – Will It Work For Your Marketing Team? - Ep. 276]( By Loren Baker Thinking about implementing a four-day work week? It's easier than you think. In this episode, Joe O'Connor of 4DayWeek.com joined me to discuss implementing a four-day week and why CEOs and HR managers should consider trying it. We also discussed the global momentum around the shift in thinking amongst companies. Joe O'Connor is a driven and dynamic campaigner with extensive leadership experience in campaign work and organizational transitions. His passion lies with social justice issues that pertain to economic empowerment for all people globally - he's 4 Day Week Global CEO! Right now, Joe is leading 4 Day Week Global's pilot program, with 150 companies launching six-month coordinated trials of the four-day week in the first half of 2022 alone. These trials involve 7,000 employees from the United States, Canada, United Kingdom, Ireland, Australia, and New Zealand. [Read Now...]( News, SEO [Does Google Crawl URLs In Structured Data?]( By Roger Montti Google's John Mueller answers if Google crawls and uses links found in structured data. [Read Now...]( [image]( Ebook [Winning At Retargeting: Tips To Reconnect & Convert]( [Download Now...]( Upcoming Events July 13 at 2 pm ET Small Business Marketing: How To Safely Try New Strategies Topic: Agency Marketing | Sponsor: CallRail [Register Now]( July 27 at 2 pm ET 8 Ways To End Silo Mentality & Increase Business Agility Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Group Brand Manager, Referrer, THV Marketing]( Edwards Lifesciences Gruppe,  Irvine, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â