SEJ Today: 4 Secrets Your SEO Agency Doesn’t Want You To Know

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, June 23, 2022 [Read the Article]( Agency Marketing, SEO [4 Secrets Your SEO Agency Doesn’t Want You To Know]( By Tony Wright I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency – particularly in an agency that is great at search – is the best job in the world. I’ve worked with clients of all types and sizes, all over the world – including Fortune 10 companies as well as one-man businesses looking for leads. Believe it or not, even with all that experience, I’m still constantly surprised by new scenarios in the agency/client relationship. [Keep Reading...]( Sponsored [Guessing on ROI for Every SEO Project Request?]( By seoClarity Easily scale experiments and test your SEO hypotheses across millions of pages – all without the dev team or analysts. [Run Your Own SEO Tests >]( Paid Media, PPC [How To Optimize Google Responsive Search Ads (RSAs)]( By Frederick Vallaeys Now that R.S.A.s (responsive search ads) have replaced E.T.A.s (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing R.S.A.s takes a whole different approach than what most advertisers have been doing for years. While you’ll still want to use a similar methodology to decide what text variations to test, the way you go about doing a test that leads to statistically significant results has changed. [Read Now...]( Content Strategy, International Search [SEO & Local Market Orientation For International Expansions]( By Motoko Hunt Local Market Orientation is the delicate balance of managing the expectations and needs of customers in a foreign market with the objectives, resources, and capabilities of your organization. In your planning, you must consider each potential market relative to localizing to local business requirements, user behaviors, user expectations, language, currency, and any other elements that will foster customer engagement in the market. Managing a successful multinational web presence does require detailed planning to ensure that the content you deploy adds value to users in the target market that encourages engagement. At the same time, it should satisfy Google’s increasingly strict requirements of being relevant, authoritative, and unique enough to warrant it being indexed. [Read Now...]( Sponsored [A Better Rank Tracker for SEO Professionals]( By SEOmonitor Try SEOmonitor for free and see why SEO agencies use it. [Discover SEOmonitor]( Social Media, Social Strategy [A Guide To Social Media Algorithms & How They Work]( By Greg Jarboe Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, “Which social media platforms have the most users?” Because that data can change frequently, as well. YouTube got 1.953 billion unique visitors worldwide in May 2022. The platform received 35.083 billion monthly visits that month with an average visit duration of 21:41. Now, some social media marketers may be shocked, shocked to find YouTube ranking ahead of Facebook. [Read Now...]( Local Search, SEO Strategy [Local SEO For Small Businesses: 7 Top Ways To Gain Visibility]( By Miranda Miller Being visible in local organic and Map Pack search results is essential if you want to get found and convert those searchers to in-store traffic, booked appointments, or some other type of paying customer. In this column, you'll find 7 of the most impactful ways you can build local visibility using S.E.O. While not a ranking factor, schema markup is a type of structured data that makes the web crawlers' job easier and helps the search engine better understand the content of your page. Anything you can do to help Google more effectively match your page to a relevant query is a win. [Read Now...]( Sponsored [Going International? Here’s What You Need To Know For Your Glocal SEO]( By Acolad Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. [Read More]( Content Trends, Digital Strategy, Digital Trends [Deepfake Technology Pros & Cons For Digital Marketing]( By Kaitie Frank Since deepfakes don't need in-person actors, marketers can easily repurpose content for numerous marketing channels with less time and money. Instead of reshooting the campaign to accommodate different media, marketers can edit the video cuts to create a social campaign. Or, they can create new synthetic dialogue to create a podcast or radio ad. In the digital marketing space, deepfake technology has both advantages and disadvantages. While there are ethical implications, deepfake videos allow brands to stretch their marketing budgets and reach new audiences. As long as marketers avoid making campaigns with malicious intent, deepfakes can help both the brand and the consumer by creating a more personalized, immersive experience. [Read Now...]( Content Marketing, Tools [Top 6 Free Survey Maker Tools For Marketers]( By Amelia Willson The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center. From short social media polls to lengthy feedback forms, it’s never been easier to survey your target audience and find out what exactly they’re thinking. Free survey makers give you their tool for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap out their logo for your own. You’ll probably be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both). [Read Now...]( Content Marketing, Content Strategy [10 Reasons You Need A Long-Term Content Strategy]( By Julia McCoy While anyone can sprint in a general direction towards the finish line with crappy content and poorly thought-out content strategies, not every marketer can devise an effective, long-term strategy for actually consistently ranking well with content. This is the main reason that the long-term content strategy is so much better than a short-term content strategy. If you’re paying someone to flood your accounts with content for two weeks and then laying off your strategy entirely, you can bet not only will your strategy be ineffective, but it will also be a waste of your money and resources. Instead, you’re much better off allocating your resources to a long-term content strategy that will build readers over time and help you maintain steady levels of traffic and clicks over months or years. [Read Now...]( [image]( Ebook [Winning At Retargeting: Tips To Reconnect & Convert]( [Download Now...]( Upcoming Events July 13 at 2 pm ET Small Business Marketing: How To Safely Try New Strategies Topic: Agency Marketing | Sponsor: CallRail [Register Now]( July 27 at 2 pm ET 8 Ways To End Silo Mentality & Increase Business Agility Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Growth Marketing Manager]( PRTNR Recruiting,  Los Angeles, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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