SEJ Today: Local SEO For Small Businesses: 7 Top Ways To Gain Visibility

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, June 22, 2022 [Read the Article]( Local Search, SEO Strategy [Local SEO For Small Businesses: 7 Top Ways To Gain Visibility]( By Miranda Miller Online search is more often than not the starting point in a local consumer's quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their area more than once a week – and 21% are searching locally every day, according to BrightLocal's most recent local consumer survey. You must be visible in local organic and Map Pack search results if you want to get found. Then you have a chance to convert those searchers to in-store traffic, booked appointments, or some other type of paying customer. In this column, you'll find 7 of the most impactful ways you can build local visibility using SEO. [Keep Reading...]( Sponsored [Guessing on ROI for Every SEO Project Request?]( By seoClarity Easily scale experiments and test your SEO hypotheses across millions of pages – all without the dev team or analysts. [Run Your Own SEO Tests >]( Content Trends, Digital Strategy, Digital Trends [Deepfake Technology Pros & Cons For Digital Marketing]( By Kaitie Frank Since deepfakes don't need in-person actors, marketers can easily repurpose content for numerous marketing channels with less time and money. Instead of reshooting the campaign to accommodate different media, marketers can edit the video cuts to create a social campaign. Or, they can create new synthetic dialogue to create a podcast or radio ad. In the digital marketing space, deepfake technology has both advantages and disadvantages. While there are ethical implications, deepfake videos allow brands to stretch their marketing budgets and reach new audiences. As long as marketers avoid making campaigns with malicious intent, deepfakes can help both the brand and the consumer by creating a more personalized, immersive experience. [Read Now...]( Content Marketing, Tools [Top 6 Free Survey Maker Tools For Marketers]( By Amelia Willson The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center. From short social media polls to lengthy feedback forms, it’s never been easier to survey your target audience and find out what exactly they’re thinking. Free survey makers give you their tool for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap out their logo for your own. You’ll probably be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both). [Read Now...]( SEJ Webinar [How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition]( By Search Engine Journal Does creating a content brief and aligning with your content team take a lot of time? Learn how to create a well-coordinated brief that will elevate your content program and outperform your competitors. [Register Now]( Content Marketing, Content Strategy [10 Reasons You Need A Long-Term Content Strategy]( By Julia McCoy While anyone can sprint in a general direction towards the finish line with crappy content and poorly thought-out content strategies, not every marketer can devise an effective, long-term strategy for actually consistently ranking well with content. This is the main reason that the long-term content strategy is so much better than a short-term content strategy. If you’re paying someone to flood your accounts with content for two weeks and then laying off your strategy entirely, you can bet not only will your strategy be ineffective, but it will also be a waste of your money and resources. Instead, you’re much better off allocating your resources to a long-term content strategy that will build readers over time and help you maintain steady levels of traffic and clicks over months or years. [Read Now...]( News, SEO [Google News Redesign Launches On Desktop]( By Matt G. Southern Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. [Read Now...]( SEJ Webinar [[Webinar] How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition]( By Search Engine Journal Does creating a content brief and aligning with your content team take a lot of time? Learn how to create a well-coordinated brief that will elevate your content program and outperform your competitors. [Register Now]( Agency Marketing, Paid Media Strategy, PPC [The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It]( By Daniel Holdeman Digital marketing agencies need to deliver high-quality PPC to attract and retain the right clients; however, resources are limited, and PPC is typically not the most significant profit driver. Agencies must provide it, but doing so diverts resources from more lucrative alternatives. That's the P.P.C. dilemma. To understand the P.P.C. Dilemma is to understand the law of diminishing returns, which observes that output suffers when F.O.P. (factors of production) increases. So how do agencies deliver high-caliber P.P.C. while keeping its associated factors of production lean? Below I have provided a list of the most viable P.P.C. fulfillment options with pros and cons. You will want to determine which one enables you to eliminate P.P.C. fulfillment as an F.O.P. while continuing to profit from its deliverables in your output [Read Now...]( Digital Experience, SEO [What Is Google LaMDA & Why Did Someone Believe It’s Sentient?]( By Roger Montti LaMDA has been in the news recently because a Google engineer said it was sentient because the answers hint that it understands what it is and communicates that it has fears, much like a human does. What is LaMDA and can it really achieve consciousness? [Read Now...]( Analytics Data, SEO [How To Calculate Your Total Addressable Market (TAM) For SEO]( By Dan Taylor Forecasting transactions or leads on existing can help in identifying both opportunities and problems that otherwise may not come to light until they are either missed or being experienced. For example, is the current user journey and site conversion rate enough to generate the leads/transactions required to generate an R.O.I. and growth? Your potential market is the number of potential users, e.g. the number of email users in the world is estimated to be around 4.03bn, but if your competitive position is to cater to U.S. users only, your T.A.M. is approximately 250 million. Your T.A.M. can also be influenced by users who use adjacent products. For example, suppose you're an online service that focuses on user privacy as a core U.S.P. [Read Now...]( [image]( Ebook [Winning At Retargeting: Tips To Reconnect & Convert]( [Download Now...]( Upcoming Events June 22 at 2 pm ET How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition Topic: SEO | Sponsor: alps.ai [Register Now]( July 13 at 2 pm ET Small Business Marketing: How To Safely Try New Strategies Topic: Agency Marketing | Sponsor: CallRail [Register Now]( July 27 at 2 pm ET 8 Ways To End Silo Mentality & Increase Business Agility Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Sr. Director of Marketing - Future VP Marketing or CMO]( Altius Test Prep,  Provo, UT, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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