SEJ Today: How To Create Your Instagram Content Plan

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, June 20, 2022 [Read the Article]( Content Strategy, Instagram [How To Create Your Instagram Content Plan]( By Brent Csutoras Are your Instagram posts not bringing desired results? Then maybe you need to think about reshaping your strategy and create a content plan. Content plans can help guide how you release content to make sure you’re hitting certain goals and help your content perform better. In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. You’ll also learn some helpful tips to help boost your content. The first thing you want to do is create your Instagram goal or goals. [Keep Reading...]( Sponsored [Guessing on ROI for Every SEO Project Request?]( By seoClarity Easily scale experiments and test your SEO hypotheses across millions of pages – all without the dev team or analysts. [Run Your Own SEO Tests >]( Friday Focus, SEO [What Is The Difference Between Search Queries And Keywords?]( By Kayle Larkin Search queries are what people search. When you ask Siri something (a query) or type stuff (a query) in Google and hit “search,” – that is known as a search query. Keywords, on the other hand, are the foundation of search campaigns. They are the words or phrases you build a paid search or organic marketing campaign on. [Read Now...]( Paid Media Strategy, PPC [Avoid These Top 6 Remarketing Campaign Mistakes]( By Ilya Cherepakhin Alongside any P.P.C. effort, it is worth to set up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those who have have seen them before or those who have already visited your site through another channel. Don't assume that there is a large retargetable audience. Use your site analytics data from other channels to gauge how many monthly repeat visitors exist overall and by business unit or product to allow forecasting available remarketable traffic by your paid search campaigns. [Read Now...]( SEJ Webinar [How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition]( By Search Engine Journal Does creating a content brief and aligning with your content team take a lot of time? Learn how to create a well-coordinated brief that will elevate your content program and outperform your competitors. [Register Now]( Content Creation, Content Trends [7 Ways To Use AI Writing Tools To Generate Content Ideas]( By Marcelo Beilin If you're looking to turbocharge your content creation output without breaking your wallet, an A.I.-assisted writing tool is a great way to do it. By adding an A.I. writing assistant to your toolbox, you can scale your efforts without ever again having to experience writer’s block, or worse yet, burnout. Are you ready to take your content marketing strategy to the next level? The problem is, it’s really hard work to produce fresh new content over and over again while staring at a blank page that always seems to be staring back at you in defiance. But what if there was a way to make it a lot easier to come up with unlimited new content ideas without ever having to worry about writer’s block? That’s where the magic of A.I.-assisted writing technology comes to the rescue! [Read Now...]( News, YouTube [Now You Can Add Corrections To YouTube Videos After Publishing]( By Matt G. Southern A new feature for YouTube creators will make it possible to add corrections to videos after they go live. [Read Now...]( Sponsored [Going International? What You Need To Know For Your Glocal SEO]( By Acolad Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. [Read More]( SEO, Vertical SEO [SEO For Non-Profits: 7 Tips To Help Your Organization Get Found]( By Corey Morris I have personally heard from and witnessed non-profit organizations spend time somewhat aimlessly. I understand the fact that resources are limited and dollars potentially even more so. That means it is even more important to have specific, realistic goals for what S.E.O. could and should do for the organization. Your mission means a lot to a lot of people. Don’t short-change it or miss out on your chance to gain visitors who have a range of interests, goals, and reasons they should come to your site. Use these 7 tips for non-profit S.E.O. and get the most out of your resources and continue driving your mission forward. [Read Now...]( Social Media Advertising, TikTok [TikTok Shopping 101: Everything You Need To Know]( By Jason J. Zotara TikTok’s software is programmed to fit vertical videos only, unlike other social media apps, such as Youtube and Twitter, where you can turn your phone sideways, and the content still fits on the screen. Posting videos on TikTok that give users full-screen focus is crucial to maintaining a neat and professional image to the viewer. Other social media apps such as Instagram and Facebook, by contrast, fill your feed with posts mainly from the people and brands you’re following. TikTok’s algorithm is designed to keep the user engaged with new posts from strangers that might pique their interest and keep them scrolling. The “For You” page might be TikTok’s most successful feature on the app because it generates content every second that is dedicated to each user's individual interests, so you can see how this success leads to the next phase of the social platform: TikTok shopping. [Read Now...]( Local Search, Vertical SEO [10 Local SEO Strategies For Doctors And Dentists]( By Atul Jindal For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a healthcare facility on Google, they genuinely mean business. Google contributes a large percentage of traffic to many healthcare websites. SimilarWeb finds that 85% of the traffic to ClevelandClinic.org, 83% of the traffic to HopkinsMedicine.org, and 87% of the traffic to MayoClinic.org comes from organic search. Patients today search for doctors in their vicinity. That means you need to rank for your local audience to generate appreciable traffic in your clinic. This is why local S.E.O. has become necessary for all modern dental and medical practices that want to harness the internet's potential and use it to grow their profits. [Read Now...]( [image]( Ebook [Winning At Retargeting: Tips To Reconnect & Convert]( [Download Now...]( Upcoming Events June 22 at 2 pm ET How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition Topic: SEO | Sponsor: alps.ai [Register Now]( July 27 at 2 pm ET 8 Ways To End Silo Mentality & Increase Business Agility Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Executive Vice President of Marketing & Sales]( DRGinvest,  Denver, CO, USA, [Apply Now]( [Take Our Survey]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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