SEJ Today: SEO For Non-Profits: 7 Tips To Help Your Organization Get Found

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, June 17, 2022 [Read the Article]( SEO, Vertical SEO [SEO For Non-Profits: 7 Tips To Help Your Organization Get Found]( By Corey Morris Non-profit organizations can benefit greatly from exposure online. SEO is a great way to gain organic traffic, regardless of the mission of the organization and the intent of the searcher. Yes, there are opportunities through Google Ads grants and supporters to help drive traffic. However, being found organically is a cost-effective and trusted way to gain long-term visibility and further the mission of a non-profit. Most non-profits operate on lean budgets and have to be very judicious with their resources. [Keep Reading...]( Sponsored [Prove Which Marketing Strategies Work]( By CallRail Gain insights into your top performing channels with CallRail. [Try free for 14-days]( Social Media Advertising, TikTok [TikTok Shopping 101: Everything You Need To Know]( By Jason J. Zotara TikTok’s software is programmed to fit vertical videos only, unlike other social media apps, such as Youtube and Twitter, where you can turn your phone sideways, and the content still fits on the screen. Posting videos on TikTok that give users full-screen focus is crucial to maintaining a neat and professional image to the viewer. Other social media apps such as Instagram and Facebook, by contrast, fill your feed with posts mainly from the people and brands you’re following. TikTok’s algorithm is designed to keep the user engaged with new posts from strangers that might pique their interest and keep them scrolling. The “For You” page might be TikTok’s most successful feature on the app because it generates content every second that is dedicated to each user's individual interests, so you can see how this success leads to the next phase of the social platform: TikTok shopping. [Read Now...]( Local Search, Vertical SEO [10 Local SEO Strategies For Doctors And Dentists]( By Atul Jindal For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a healthcare facility on Google, they genuinely mean business. Google contributes a large percentage of traffic to many healthcare websites. SimilarWeb finds that 85% of the traffic to ClevelandClinic.org, 83% of the traffic to HopkinsMedicine.org, and 87% of the traffic to MayoClinic.org comes from organic search. Patients today search for doctors in their vicinity. That means you need to rank for your local audience to generate appreciable traffic in your clinic. This is why local S.E.O. has become necessary for all modern dental and medical practices that want to harness the internet's potential and use it to grow their profits. [Read Now...]( Instagram, News [Instagram’s Main Feed Is Going Full Screen]( By Matt G. Southern Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed. [Read Now...]( TikTok [Could TikTok Be A Search Engine? For Many Users, It Already Is]( By Matt G. Southern A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers? [Read Now...]( News, SEO [Google LIMoE – A Step Towards Goal Of A Single AI]( By Roger Montti Google announced a new technology called LIMoE that they say represents a step toward reaching Google's goal of an AI architecture called Pathways. Pathways is an AI architecture that is a single model that can learn to do multiple tasks that are currently accomplished by employing multiple algorithms. [Read Now...]( News, TikTok [TikTok To Show Who Viewed Your Posts]( By Matt G. Southern TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild. [Read Now...]( Marketing Analytics, SEO, Tools [A Complete Google Search Console Guide For SEO Pros]( By Roger Montti One of the best tools for improving website health and search presence is Google Search Console. Taking control of your search presence is easier to do when using the free tools and reports. Google search console is a free web service hosted by Google that provides a way for publishers and search marketing professionals to monitor their overall site health and performance relative to Google search. 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