SEJ Today: A Complete Google Search Console Guide For SEO Pros

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, June 16, 2022 [Read the Article]( Marketing Analytics, SEO, Tools [A Complete Google Search Console Guide For SEO Pros]( By Roger Montti Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online business and publishers that are keen to maximize success. Taking control of your search presence is easier to do when using the free tools and reports. [sej_toc h2="Jump to:"] Google Search Console is a free web service hosted by Google that provides a way for publishers and search marketing professionals to monitor their overall site health and performance relative to Google search. [Keep Reading...]( Sponsored [Prove Which Marketing Strategies Work]( By CallRail Gain insights into your top performing channels with CallRail. [Try free for 14-days]( Ask an SEO, SEO Strategy [Let’s Talk About Microsites & Dips In Traffic: Ask An SEO]( By Ryan Jones The good news is, changing it back and seeing what happens is a really easy and quick test to perform. The first thing to do when there's a dip in traffic with any site is to understand where the traffic dip occurred. Is it a specific query or set of queries? is it a specific page or group of pages? Is it sitewide? In some spaces that can be a good idea, to own the search result and push down other pages – but the key here is to have a plan and collaborate with the main site. Owning multiple search results or pushing something else down for O.R.M. (online reputation management) could be one of the reasons why you'd want a microsite. Paid search could also be another reason. [Read Now...]( Careers, SEO [So You Want To Be An SEO Analyst: Skills, Salaries, & Job Prospects]( By Kristopher Jones There’s no doubt about it: S.E.O. analysts have a tough job. It needs a lot of critical thinking, problem-solving skills, and S.E.O. know-how to pour through websites to figure out what’s wrong with them, examine data for the answers within, and report their findings in easy-to-understand ways for companies and clients. An effective S.E.O. analyst has to be able to approach a website with a logical, meticulously investigative mindset. Soft skills can always be taught, but learning a soft skill is more of a personal-growth activity that lacks definable milestones. As a result, it can be difficult for a non-analytical person to turn around and become analytical at the level required of an S.E.O. analyst. [Read Now...]( Sponsored [The top 10 Event Trends for 2022]( By Paved Get expert insights into this year's events trends. [Read The Report]( News, SEO [Has Google’s SEO Office Hours Lost Its Spark?]( By Roger Montti Google's John Mueller answered a question about what strategy to use to make specific pages show as sitelinks in Google's search results. Mueller provided an answer that noticeably matched what's in the official Google Search Central documentation for sitelinks, although he added a little more nuance than what's in the official documentation. [Read Now...]( Link Building, SEO [How Long Does It Take To See Results From Link Building?]( By Alexandra Tachalova All of them play a significant role to a certain extent. However, I’d add that choosing to build links on a website owned by a brand that sells a real product or service is of utmost importance. Such websites have the highest growth potential, and the impact of links built on such sites will only grow over time. So, you can see that sometimes the deliverability of link building campaigns is faster for B.2.C. brands, proving my point that link building in this niche is far less competitive than in B.2.B. Nevertheless, if you take a closer look at all the examples I mentioned, you’ll see that the time when a company starts seeing first tangible results depends on each particular case. [Read Now...]( Facebook, News [Facebook To Restructure Main Feed Around Video Content]( By Matt G. Southern Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees. [Read Now...]( Ask Me Anything About PPC, Paid Media Strategy [Should I Use Broad Or Phrase Match Negative? Ask The PPC]( By Navah Hopkins By adding the “number” idea to the negative, you can ensure you block the intended traffic while leaving the door open for leads who search in unconventional ways. In this example, you'd add the term “support number” on broad match and phrase so you can block traffic regardless of the order the user enters those terms. This way you'd still be able to show up for transactional SERPs. While there is no technical difference between a single word negative on broad/phrase, there are strategic benefits to leaning towards phrase match. It's also important to strategically choose single versus multi-word negatives based on the intent. [Read Now...]( News, Tools [Google Replacing ‘Warning’ Labels In Search Console]( By Matt G. Southern Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. [Read Now...]( [image]( Ebook [Winning At Retargeting: Tips To Reconnect & Convert]( [Download Now...]( Upcoming Events June 22 at 2 pm ET How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition Topic: SEO | Sponsor: alps.ai [Register Now]( Digital Marketing Job of the Day [Senior Manager, Partner Marketing]( Union Privilege,  Washington, DC, USA, Salary: $93K/year-$103K/year [Apply Now]( [Take Our Survey]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â