SEJ Today: 6 SEM Best Practices Growth Marketers Need To Master

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, June 14, 2022 [Read the Article]( Paid Media Strategy, Paid Search [6 SEM Best Practices Growth Marketers Need To Master]( By John Lee Growth marketing and growth hacking are terms you hear loosely thrown around. There are even job titles and functions that specialize in “growth hacking.” But, what does growth marketing actually mean? Simply put, growth marketing is finding and driving the right customers to your business. These are the people who are most likely to purchase from your brand – whether they’re at the top of the funnel or the bottom of the funnel. So, what’s the key to growth marketing in today’s world? [Keep Reading...]( Sponsored [Prove Which Marketing Strategies Work]( By CallRail Gain insights into your top performing channels with CallRail. [Try free for 14-days]( International Search, News [Google, TikTok, & Others Agree To New EU Anti-Disinformation Code]( By Matt G. Southern Google, TikTok, and other tech giants reportedly agree to revisions of EU's anti-disinformation code, which will have companies share more information with the European Commission. [Read Now...]( SEO, WordPress [The Future Of WordPress: Interview With Josepha Haden Chomphosy]( By Vahan Petrosyan This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Directory of WordPress. She gave us some very in-depth answers about what is happening in the world of WordPress, and what we can expect in the future from the top C.M.S. WordPress powers nearly half of the web. What challenges does WordPress face as a C.M.S. in the coming year and how does it plan to overcome them? Josepha Haden Chomphosy: "WordPress in the next year. One of the biggest difficulties we face in general is the fact that we are rewriting our entire codebase as we also continue to move forward as a functioning piece of software. [Read Now...]( SEJ Webinar [International SEO: Top 10 Best Practices You Need To Know]( By Search Engine Journal Do you have a brand that's growing globally? Learn why International SEO is important and keep your brand competitive by finding the perfect balance of functionality and usability across markets on June 15 at 2 p.m. ET. [Register Now]( WordPress [Headless WordPress And More With Ivan Popov]( By Vahan Petrosyan While attending WordCamp Porto, I had an opportunity to attend Ivan Popov’s presentation on Headless WordPress. It is one of the obscure areas for S.E.O., and I want to share a few insights with S.E.J. readers. Headless WordPress brings the opportunity to feed many channels from your WordPress install. It also brings developers from modern technologies such as React.js or Node.js into a WordPress world and makes it attractive to the younger generation of developers who prefer to learn modern programming languages. But, the main question for S.E.O.s still is, "What does it mean for S.E.O.?" [Read Now...]( News, SEO [Does Using A CDN Improve Ranking?]( By Roger Montti Google's John Mueller answered a question in an SEO-office hours video about whether a CDN can improve ranking. John Mueller responded with an in-depth answer that discussed page speed, crawling and also addressed SEO. [Read Now...]( SEJ Webinar [[Webinar] International SEO: Top 10 Best Practices You Need To Know]( By Search Engine Journal Do you have a brand that's growing globally? Learn why International SEO is important and keep your brand competitive by finding the perfect balance of functionality and usability across markets on June 15 at 2 p.m. ET. [Register Now]( Enterprise SEO, Technical SEO [6 Best Enterprise Tools & Platforms For Technical SEO]( By Winston Burton Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical S.E.O. can help boost your website’s visibility and organic traffic. While it’s possible to perform many technical SEO tasks manually, several tools and platforms can automate or simplify these tasks. Technical S.E.O. can be a daunting task for even the most experienced marketers. There are so many moving parts, and it’s easy to get lost. Having the best tools and platforms at your disposal is essential. [Read Now...]( Digital Strategy, Local Search [How To Delete Google Reviews (And When You Should)]( By Chelsea Alves Good reviews are not a guarantee, and even if your business provides superior customer service, one unhappy customer may lead to a negative review. However, businesses must actively monitor their Google reviews consistently and ensure spammy reviews get deleted as soon as possible. In this post, we will delve deeper into when or if you should delete Google reviews, what to do if you can't delete poor reviews, and the steps your business must take to flag a review for removal. However, you want legitimate reviews to appear on your profile. Therefore you can (and should) flag any reviews that violate Google's review policies to maintain an overall strong review profile. Take action on reviews that meet the above criteria to remove these reviews from appearing on Google Maps and search the next time a prospective customer searches for your brand. [Read Now...]( Paid Media Strategy, Paid Search [Get To Know Ad Rank & Learn 3 Ways To Improve It]( By Brooke Osmundson According to Google, the official definition is: “a value that’s used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all.” For example, if your ad shows up in the second position on the page, your ad rank for that particular search is a two. Ad relevance is a major component of your ad rank. As mentioned above, ad relevance is one of three components that comprise of ad quality or quality score. According to Google's official definition, ad relevance is "how closely your ad matches the intent behind a user's search." 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