SEJ Today: 6 Best Enterprise Tools & Platforms For Technical SEO

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, June 13, 2022 [Read the Article]( Enterprise SEO, Technical SEO [6 Best Enterprise Tools & Platforms For Technical SEO]( By Winston Burton Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility and organic traffic. While it’s possible to perform many technical SEO tasks manually, several tools and platforms can automate or simplify these tasks. Here are some of the best enterprise-level technical SEO tools and platforms, why they are awesome, their high-level features, and their pricing. SEORadar, a powerful paid tool, provides focused URL change monitoring and alerts related to site changes which can negatively impact organic traffic. [Keep Reading...]( Sponsored [Prove Which Marketing Strategies Work]( By CallRail Gain insights into your top performing channels with CallRail. [Try free for 14-days]( Digital Strategy, Local Search [How To Delete Google Reviews (And When You Should)]( By Chelsea Alves Good reviews are not a guarantee, and even if your business provides superior customer service, one unhappy customer may lead to a negative review. However, businesses must actively monitor their Google reviews consistently and ensure spammy reviews get deleted as soon as possible. In this post, we will delve deeper into when or if you should delete Google reviews, what to do if you can't delete poor reviews, and the steps your business must take to flag a review for removal. However, you want legitimate reviews to appear on your profile. Therefore you can (and should) flag any reviews that violate Google's review policies to maintain an overall strong review profile. Take action on reviews that meet the above criteria to remove these reviews from appearing on Google Maps and search the next time a prospective customer searches for your brand. [Read Now...]( Paid Media Strategy, Paid Search [Get To Know Ad Rank & Learn 3 Ways To Improve It]( By Brooke Osmundson According to Google, the official definition is: “a value that’s used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all.” For example, if your ad shows up in the second position on the page, your ad rank for that particular search is a two. Ad relevance is a major component of your ad rank. As mentioned above, ad relevance is one of three components that comprise of ad quality or quality score. According to Google's official definition, ad relevance is "how closely your ad matches the intent behind a user's search." [Read Now...]( SEJ Webinar [International SEO: Top 10 Best Practices You Need To Know]( By Search Engine Journal Do you have a brand that's growing globally? Learn why International SEO is important and keep your brand competitive by finding the perfect balance of functionality and usability across markets on June 15 at 2 p.m. ET. [Register Now]( LinkedIn, News [LinkedIn Launching Free Tool For B2B Professionals]( By Matt G. Southern LinkedIn is launching a free tool called Business Manager that's designed to simplify the marketing efforts of B2B professionals. [Read Now...]( News, Tools [Google Ad Manager Gets 8 Updates]( By Matt G. Southern Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. [Read Now...]( SEJ Webinar [[Webinar] International SEO: Top 10 Best Practices You Need To Know]( By Search Engine Journal Do you have a brand that's growing globally? Learn why International SEO is important and keep your brand competitive by finding the perfect balance of functionality and usability across markets on June 15 at 2 p.m. ET. [Register Now]( Facebook, News [Meta Reportedly Developing Privacy-Friendly Ad Options]( By Brian Frederick Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. [Read Now...]( SEO Strategy, Technical SEO [Query Relaxation And Scoping As Part Of Semantic Search]( By Dustin Coates Through techniques like synonyms, query word removal, and query scoping, search engines get searchers to the right content right away. We avoid missing out on relevant information that wouldn’t otherwise appear, and we leave out information that isn’t relevant. Query relaxation and scoping are tied very closely with the concept of precision and recall. If you find, through your analytics or hands-on experience, that your search is missing user intent and requiring searches to be “just right,” then query expansion and query scoping are two ways to calibrate your precision and recall. These approaches will let in results that should be there, and leave out the ones that shouldn’t. [Read Now...]( SEO, Vertical SEO [Real Estate Link Building: 4 Of The Best Tactics]( By Brian Frederick Did you know 97% of home buyers start the process with a Google search? It’s true. Long before they’ve made the decision to contact a realtor, they’re browsing available houses in the area, checking prices, taking virtual tours – and checking out real estate agencies. That’s why it’s of utmost importance to have a strong web presence. The real estate game is all about relationships. It’s about who you know, as much as what you know, or even what’s on the market. Link building is the same. [Read Now...]( [image]( Ebook [5 Key Enterprise SEO Priorities CMOs Need To Get Right]( [Download Now...]( Upcoming Events June 15 at 2 pm ET International SEO: Top 10 Best Practices You Need To Know Topic: International Search | Sponsor: Conductor [Register Now]( June 22 at 2 pm ET How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition Topic: SEO | Sponsor: alps.ai [Register Now]( Digital Marketing Job of the Day [Project Manager, Content Marketing Creative]( Rishabh RPO,  Newark, NJ, USA, Salary: $119K/year-$119K/year [Apply Now]( [Take Our Survey]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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