SEJ Today: Query Relaxation And Scoping As Part Of Semantic Search

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, June 10, 2022 [Read the Article]( SEO Strategy, Technical SEO [Query Relaxation And Scoping As Part Of Semantic Search]( By Dustin Coates The right search query is a Goldilocks-style effort: Not too specific that you get no results, and not too broad that you get too many. Semantic search, meanwhile, is all about understanding what searchers throw into a search box. In other words, with semantic search, we meet searchers where they are instead of requiring them to meet us where we are. Enter query relaxation and query scoping. Search engines get searchers to the right content right away through techniques like synonyms, query word removal, and query scoping. [Keep Reading...]( Sponsored [Move Your Business Forward With Content Marketing]( By SEMRUSH Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit. [Try It Free]( SEO, Vertical SEO [Real Estate Link Building: 4 Of The Best Tactics]( By Brian Frederick Did you know 97% of home buyers start the process with a Google search? It’s true. Long before they’ve made the decision to contact a realtor, they’re browsing available houses in the area, checking prices, taking virtual tours – and checking out real estate agencies. That’s why it’s of utmost importance to have a strong web presence. The real estate game is all about relationships. It’s about who you know, as much as what you know, or even what’s on the market. Link building is the same. [Read Now...]( SEO, Tools [The 7 Best Landing Page Builders For 2022]( By Darrell Williams There is no right or wrong answer to which landing page builder you should use. Each platform has strengths and weaknesses. To weigh your options, consider your budget and business goals and which platform is the most closely aligned to your needs. Creating measurable leads is essential for driving sales. But you cannot drive sales if your landing pages do not convert. Landing pages play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance. [Read Now...]( News, SEO [Google May 2022 Core Update Complete]( By Matt G. Southern Google confirms the core update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. [Read Now...]( Enterprise SEO, Marketing Analytics [Top 17 Enterprise SEO Metrics To Inform Your Reporting]( By Winston Burton Measuring important metrics from organic search can help find opportunities for improvement to drive incremental traffic and conversions, get better search engine rankings, and help you hit your business goals, objectives, and ROI. With these metrics in hand, you can then focus on using that data to tell a compelling story for stakeholders. Check out these examples of exceptional S.E.O. data visualizations to inspire your own reporting. Most clients like to see traffic increases month over month, quarter over quarter, but year over year comparisons is better to give a more accurate assessment since seasonal businesses may show predictable increases and decreases around specific seasons. The more qualified traffic organic search traffic from both mobile and desktop you can deliver to your client’s site, the likelihood that conversions and revenue will increase along with it if you provide a good user experience across the fragmented user journey. [Read Now...]( Analytics Data, SEO [Fixing Google Search Console’s Coverage Report ‘Excluded Pages’]( By Olga Zarzeczna Google Search Console is the tool that lets you take a look at your website through the eyes of Google. Not only does it let you learn about the performance of your website but it also shows you detailed information about page experience, security issues, crawling, or...indexation. In this guide, you will learn about the Excluded part of the Google Search Console Index Coverage report that provides information about the indexing status of the pages of your website. As you can see, you can really learn a lot both about your website and how Googlebot interacts with your website thanks to the Excluded section of the Coverage report in G.S.C. Whether you are a new S.E.O. or already have a few years of experience, you should make it your daily habit to check what is happening in Google Search Console. This can indeed help you detect various technical S.E.O. issues before they turn into real disasters.  [Read Now...]( Digital Strategy, SEO [7 Ways To Use Email To Boost Organic Traffic]( By Brent Csutoras To improve traffic, your email campaign should go to people who are genuinely interested in your content, whether because they’ve expressed some interest in the past or your content can help solve a current pain point. Show your audience your brand’s value and establish a reputation as a thought leader in the field by sending out a weekly or monthly email with relevant information. If you have a company blog, this is a great source you can mine for content that your audience won’t get anywhere else. And by clicking on the “read more” in your newsletter, they’re doing exactly what you want – visiting your website. [Read Now...]( SEO, Tools [Try These Tools & Methods For Exporting Google Search Results To Excel]( By Roger Montti Extracting the search results into a spreadsheet is a seemingly straightforward thing. However, because of limitations on automated queries placed by Google and other search engines it can become prohibitive to scrape the S.E.R.Ps. There are many other extensions that scrape the S.E.R.Ps., but they don't actually extract the data into a spreadsheet. For example, Surfer S.E.O. has an amazing Chrome extension that can extract a significant quantity of useful information about the sites that rank in the top 10, as well as provide keyword data that can help in crafting an article. [Read Now...]( [image]( Podcast [How To Dominate Google Merchant Center - Ep. 274]( [Read More...]( Upcoming Events June 15 at 2 pm ET International SEO: Top 10 Best Practices You Need To Know Topic: International Search | Sponsor: Conductor [Register Now]( June 22 at 2 pm ET How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition Topic: SEO | Sponsor: alps.ai [Register Now]( Digital Marketing Job of the Day [Marketing Manager]( Luther Burbank Savings,  Santa Rosa, CA, USA, [Apply Now]( [Take Our Survey]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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