SEJ Today: Top 17 Enterprise SEO Metrics To Inform Your Reporting

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Thursday, June 9, 2022 [Read the Article]( Enterprise SEO, Marketing Analytics [Top 17 Enterprise SEO Metrics To Inform Your Reporting]( By Winston Burton Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It's the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current clients happy. With a plethora of SEO platforms and point solutions on the market, here are the most important enterprise-level metrics to measure SEO performance and ensure you are on track to meet business goals and objectives. We live in a changed world due to COVID. Many brands are protective of their budgets and watch every dollar they spend on marketing. [Keep Reading...]( Sponsored [Move Your Business Forward With Content Marketing]( By SEMRUSH Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit. [Try It Free]( Analytics Data, SEO [Fixing Google Search Console’s Coverage Report ‘Excluded Pages’]( By Olga Zarzeczna Google Search Console is the tool that lets you take a look at your website through the eyes of Google. Not only does it let you learn about the performance of your website but it also shows you detailed information about page experience, security issues, crawling, or...indexation. In this guide, you will learn about the Excluded part of the Google Search Console Index Coverage report that provides information about the indexing status of the pages of your website. As you can see, you can really learn a lot both about your website and how Googlebot interacts with your website thanks to the Excluded section of the Coverage report in G.S.C. Whether you are a new S.E.O. or already have a few years of experience, you should make it your daily habit to check what is happening in Google Search Console. This can indeed help you detect various technical S.E.O. issues before they turn into real disasters.  [Read Now...]( Digital Strategy, SEO [7 Ways To Use Email To Boost Organic Traffic]( By Brent Csutoras To improve traffic, your email campaign should go to people who are genuinely interested in your content, whether because they’ve expressed some interest in the past or your content can help solve a current pain point. Show your audience your brand’s value and establish a reputation as a thought leader in the field by sending out a weekly or monthly email with relevant information. If you have a company blog, this is a great source you can mine for content that your audience won’t get anywhere else. And by clicking on the “read more” in your newsletter, they’re doing exactly what you want – visiting your website. [Read Now...]( Sponsored [[Ebook] Why SEO is your new storefront]( By Podium Take your local business to the next level with this free ebook. [Download Guide Now]( SEO, Tools [Try These Tools & Methods For Exporting Google Search Results To Excel]( By Roger Montti Extracting the search results into a spreadsheet is a seemingly straightforward thing. However, because of limitations on automated queries placed by Google and other search engines it can become prohibitive to scrape the S.E.R.Ps. There are many other extensions that scrape the S.E.R.Ps., but they don't actually extract the data into a spreadsheet. For example, Surfer S.E.O. has an amazing Chrome extension that can extract a significant quantity of useful information about the sites that rank in the top 10, as well as provide keyword data that can help in crafting an article. [Read Now...]( News, Paid Search [Google Expands Verification Requirement For Finance Ads]( By Matt G. Southern Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services. [Read Now...]( News, WordPress [Yoast On Why It’s Adopting IndexNow Protocol]( By Roger Montti After originally dismissing Microsoft's IndexNow search engine indexing protocol, Yoast has reversed course and indicated they will now support it. In a conversation with Search Engine Journal, founder Joost de Valk explains why. [Read Now...]( SEO [LinkedIn Expands Audio Events To All Users]( By Matt G. Southern LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. [Read Now...]( News [Google’s Criticisms Against Tech Antitrust Bill – Are They Valid?]( By Matt G. Southern Google argues a bill proposed by US Congress has the potential to compromise users' safety, as well as break products such as Search and Maps. 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