SEJ Today: Training & Professional Development Tips For Remote-First SEO Teams

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, June 8, 2022 [Read the Article]( Careers, SEO [Training & Professional Development Tips For Remote-First SEO Teams]( By Helen Pollitt People management is critical to the success of your remote-first SEO team. You may never meet in person, and many of the verbal and visual cues inherent to working in the same physical space are gone. This is the final part of a three-part series on building your remote SEO team, whether in-house or at your own agency or freelance business. We first examined how to structure your remote team, then explored legal implications and important communication issues remote SEO teams face. Now, you'll learn how to structure your remote SEO training and development program and find helpful tips for onboarding, team building, mentoring, work-life balance, and more. [Keep Reading...]( Sponsored [Move Your Business Forward With Content Marketing]( By SEMRUSH Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit. [Try It Free]( Digital Experience, News [Dark Side Of The Unsend: The Danger Of Apple iMessage’s New Features]( By Angie Nikoleychuk Today at WWDC2022, Apple announced a ton of new features, enhancements, and hardware making techies across the globe drool in unison. Its new messaging edit and unsend function, however, may have significant consequences far outside the tech space. Apple proudly announced they are releasing three of the most common requests when it comes to iMessage: mark unread, an unsend option, and edit feature. And people are thrilled. Unfortunately, I have concerns. In 2012, iMessage already had more than 140M users sending over 1B messages daily. In Apple’s own words, “It’s integral to how we communicate to the people who matter most.” We use it to discuss business deals, coordinate parenting activities, market a product, argue with intimate partners or line up a date, and even contact 9-1-1. In this context, the thought of unsending drunken messages you accidentally sent to your mom at 2 a.m. sounds fantastic. But what about other situations? [Read Now...]( SEO, Technical SEO [Google’s Preferred Structured Data: JSON-LD vs. Microdata]( By Roger Montti Google uses structured data to better understand what a webpage is about by classifying the topic, identify important parts of the webpages like logos and images, and display webpages prominently at the top of the page. There are multiple kinds of structured data, but only one of them is preferred by Google, so it's important to use the right format. Microdata is a way to add metadata within the H.T.M.L. code and is a part of the H.T.M.L. specification, also known as the W.H.A.T.W.G. (Web Hypertext Application Technology Working Group) H.T.M.L. standard. Microdata is an H.T.M.L. specification for marking up a webpage within the H.T.M.L. itself. [Read Now...]( Ecommerce, SEO [Why Aren’t My Products Selling On Amazon?]( By Robyn Johnson If you notice that other sellers are selling the same product and that the product is not moving well for them, there may not be enough demand for the product you are trying to sell. Alternatively, if you search and cannot find other people selling the product, it may be because there is not enough demand. Once you have done your keyword research, you want to look at the Title, Bullets, and Structured data of your listing to make sure you have included your root keywords (the individual words that make up your essential keyword phrases) in your listing. When customers come to Amazon, unless they come from an external link to a product, they are most likely typing what they want into the search bar. There might be hundreds of potential keyword phrases they might enter to find products. There are several tools that you can use to help with keyword research. [Read Now...]( SEO [Get To Know Google’s Before: and After: Search Operators]( By Roger Montti Google offers a not widely known advanced search command that could make your Google searching a whole lot easier. While it's possible to use Google's Tools menu to do the same thing, it takes six clicks to do what advanced search operators accomplishes with one click. Advanced search operators (otherwise known as search commands) are ways to refine your search in order to get a more specific result. For example, if you want search results from a specific website, you can use the site: search operator. [Read Now...]( News, SEO [How Does Google Handle Page Titles In Multiple Languages?]( By Matt G. Southern Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they're encountered. [Read Now...]( News, SEO [Ahrefs CEO Answers SEO Questions About ‘Yep’ In Exclusive Interview]( By Roger Montti More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem [Read Now...]( Facebook, Marketing Analytics, Paid Media [How To Build A Facebook Ads Dashboard In Google Data Studio]( By Andrea Atzori So you might ask, why do I even need a dashboard when I can pull reports directly from Facebook Ads? Well, for starters Facebook Ads’ own reporting can be overwhelming and confusing. But on top of that, even a simple dashboard can help you to raise the bar and elevate the whole reporting to a new level. Creating a useful dashboard requires a bit of planning and work to set up, but the beauty of it is also that dashboards (as a collection of reports and charts) are extremely powerful and flexible by nature. Therefore do not be afraid to start with a (simple) version and keep creating multiple iterations of it with different views, tables, charts, and more. The time and efforts invested will be more than worth it! 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