SEJ Today: Legal Considerations & Communication Tips For Your Remote SEO Team

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, June 6, 2022 [Read the Article]( Careers, Enterprise SEO, SEO [Legal Considerations & Communication Tips For Your Remote SEO Team]( By Helen Pollitt So, you've likely figured out that remote work is here to stay, which means a whole set of different considerations when getting set up. In the first part of this series on how to build a remote SEO team, we looked into the structure of successful remote teams. Now, let's explore the legal considerations and team communication aspects you'll need to build a remote team, stay compliant, and encourage collaboration. Salary and benefits are not the only aspects of hiring fully-remote SEO experts with legal implications. Depending on your team's base, you may need to make extra considerations around rights and security. [Keep Reading...]( Sponsored [Move Your Business Forward With Content Marketing]( By SEMRUSH Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit. [Try It Free]( Marketing Analytics, Paid Media Strategy, Paid Search [Improve SEM Performance With Your Own Unique KPIs]( By Jonathan Kagan While you can have an aggregate goal, you still need to realize that every element will perform differently, and you can use a single number as a measure of success. But more so, the different performance levels must combine together to funnel into a single performance K.P.I. (Key Performance Indicator). If you proceeded with nixing all efforts that didn’t meet you’re aggregate K.P.I. you set across the board, then more than likely you will fail to garner new customers, and you’ll quickly have a diminishing level of traffic. We know that in a lifetime, we’ll get 2–3 purchases per year for 5 years on a customer. So while getting repeat purchases on our brand is super cost-efficient and pays the bills, we recognize they are now considered a depreciating asset. So as a marketer, do you push heavy on the depreciating asset because it is low cost, or do you pay out the wazoo for a new customer upfront, realizing they will become super cost-efficient on the second purchase. [Read Now...]( Content Marketing, Digital Strategy, Vertical SEO [Should You Use A Blog Or Email Marketing For Your Travel Brand?]( By Tom McLoughlin While the majority of travel blogs are still going strong, email marketing has been having a moment in the last few years as well. With its low cost, high R.O.I., and simple method of keeping customers engaged, questions have recently started surfacing as to whether sharing content via email is better than posting it to a blog. First things first: This isn’t a post comparing the two approaches with the aim of crowning an overall winner. As this post has highlighted, both email marketing and blog content creation have their merits, and both are incredibly useful methods that travel businesses can use to establish a recognizable brand image and engage their audience. Instead of trying to crown a victor between the two, consider the value that each of these formats has to today’s consumers and adapt your offering accordingly to get the best possible results. [Read Now...]( SEO, SEO Strategy [What’s In A SERP? Google Search Results & Features You Need To Know]( By Loren Baker SERP stands for search engine results page. This is the page that gives search engine users the best results for their queries. Search engine results pages can vary from one search engine user to another based on a variety of factors including whether you are logged into your Google account, your location settings, your language preferences, and your search history. When search users click on a question, additional related questions appear. The answers typically link to a webpage for further information. To the right of the Google Ads, organic listing, and People Also Ask section is Google’s knowledge panel for search engine optimization. Knowledge panels can vary based on the entity they describe. [Read Now...]( Ecommerce, Facebook, Shopify, Social Media Advertising [Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy]( By Greg Shuey Facebook is a place to share news, engage with brands, post photos and share unique discoveries. All of the activity and connections you make on the platform are compiled to build a unique user profile that advertisers can use to target in the Facebook ads campaign manager tool. Facebook advertisers are able to build a target audience using a variety of interests, behaviors, and traits. Facebook serves a large audience that has a variety of interests, making this social network a marketing gold mine. It offers the tools and data needed to segment audiences based on attributes that best align with the products you sell. Integrating Facebook ad campaigns with your Shopify store allows your store to build upon brand awareness, brand engagement, and sales conversions. [Read Now...]( Sponsored [6 New Market Brew SEO Tools That Predict Google Algorithm Update Impacts]( By Market Brew Ready to see how your website will hold up Google's next algorithm change? Market Brew's search engine modeling platform helps you see future SERP positions. [Read More]( Content, SEO, SEO Strategy [How To Inspire Content Teams To Care About SEO]( By Claudia Higgins The most obvious and direct implication of a content team incorporating SEO into their workflows is that more of the content on a site will be optimized than would be achievable by the S.E.O. team alone. This helps to make the S.E.O. of a site more resilient, as its presence in the search results will be less reliant on only a few high-priority pages and keywords that the S.E.O. team has the time to prioritize, along with all of their other responsibilities. The most obvious and direct implication of a content team incorporating SEO into their workflows is that more of the content on a site will be optimized than would be achievable by the S.E.O. team alone. This helps to make the S.E.O. of a site more resilient, as its presence in the search results will be less reliant on only a few high-priority pages and keywords that the S.E.O. team has the time to prioritize, along with all of their other responsibilities. [Read Now...]( Ask an SEO, Enterprise SEO, International Search [How Do I Structure A Global Site With Country-Specific Content?]( By Matt Bertram Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column. [Read Now...]( SEO, Technical SEO [Is There Ranking Power In Keyword Domains?]( By Roger Montti Domain names with keywords in them are considered valuable for a variety of reasons, including a long-standing idea that it might be directly or indirectly helpful for ranking purposes. Choosing a domain name is an important step for launching a website, so it's important to make the right choice. There is a belief that keyword domains are able to rank better faster than branded domains. But according to Google's John Mueller, this is not the case. There is a perceived advantage with obtaining keywords in links through the anchor text. This is something that's been discussed for years. An argument can be made for and against. 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