SEJ Today: 21 Must-Have Features For Ecommerce Sites

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, May 31, 2022 [Read the Article]( Digital, Ecommerce [21 Must-Have Features For Ecommerce Sites]( By Kristi Hines Are you creating a new ecommerce store for your business or looking for ways to improve the functionality of your current store? Creating an ecommerce experience that is sure to delight your customers can be as simple as taking a little inspiration from the top ecommerce brands. The following are 21 must-have features for ecommerce sites. Example brands were selected from The Top 50 Ecommerce Companies in the U.S. list published by Similarweb. The key to helping customers find the products they need quickly is to offer a user-friendly navigation system. [Keep Reading...]( Sponsored [Elevate Your SEO With Quality Influencers and Bloggers!]( By Intellifluence Nearly 200,000 quality influencers and bloggers are ready to help you achieve your SEO and social media goals. [Get FREE 1 Year Subscription]( News, SEO [Inlinks Launches New Keyword & Topic Research Tool]( By Roger Montti Inlinks published an update to their keyword topic research tool that finds and clusters keywords by intent. The tool is available today for all subscribers. [Read Now...]( Content Strategy, Enterprise SEO [How 3 Different Enterprise SaaS Content Strategies Work (With Examples)]( By Dan Taylor Consumers in the SaaS space, while searching with solution lead queries will also use "versus" and "alternative" queries to find service providers who may not necessarily rank highly for the marquee product phrases. This broadens the competitive landscape outside of just who is ranking page one for the typical target phrases. As-A-Service organizations tend to have varying customer bases with varying levels of need, buying power, and technical capabilities (and knowledge) around the product, as well as a narrow-view approach to optimizing for organic users. This is why the content hub/S.E.O. moat approach is so powerful in this niche. [Read Now...]( Sponsored [Supercharge your marketing with Call Tracking]( By CallRail Don't miss out on valuable data with this 14-day free trial of CallRail. [Try CallRail Free]( Link Building, Marketing Analytics, SEO [Competitor Backlink Analysis With Python [Complete Script]]( By Andreas Voniatis Like last time, we defined the value of a site’s backlinks for S.E.O. as a product of quality and quantity. Quality is being domain authority (or Ahrefs' equivalent domain rating) and the quantity as the number of referring domains. Again we’ll start by evaluating the link quality with the available data before evaluating the quantity. More scientific analysis can always be done. For example, one immediate and natural extension of the above would be to combine both the quality (D.R.) and the quantity (volume) for a more holistic view of how the sites compare in terms of offsite S.E.O. Other extensions would be to model the qualities of those referring domains for both your own and your competitor sites to see which link features (such as the number of words or relevance of the linking content) could explain the difference in visibility between you and your competitors. [Read Now...]( Facebook, Social Media Advertising [6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong]( By Kristi Hines According to recent stats, this year’s first quarter brings with it 2.93 billion active monthly Facebook users making it the social media platform used most around the world. However, even though Facebook is the most popular social media platform, it doesn’t mean your ads will reach millions of people. Some companies may choose to write off Facebook altogether since they may think it might not be best for their brand and complicated to incorporate or manage. But this would be a mistake. Another reason brands may disregard Facebook ads is because they believe it’s too expensive, but with a realistic budget and smart strategy, that’s far from the truth. [Read Now...]( SEJ Webinar [[Webinar] Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack]( By Search Engine Journal How many apps have your team added to your site to improve customer experience? Discover how to wade through the sea of website apps and find the right solutions for your business in our next webinar on June 1, 2 p.m. ET. [Register Now]( News, Tools [Google: Don’t Sweat Small Fluctuations]( By Matt G. Southern Google continues its 'Ask Googlebot' video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. [Read Now...]( LinkedIn, News [LinkedIn Debunks Algorithm Myths In New Video Series]( By Matt G. Southern LinkedIn is debunking common myths about its how its algorithm works in a new series of videos rolling out over the next several weeks. [Read Now...]( Ecommerce, News [Is Google Making Another Push Into Ecommerce?]( By Matt G. Southern Google is reportedly gearing up for another strong push to conquer ecommerce. Here's what you need to know to get prepared. 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