SEJ Today: Local SEO Schema: A Complete Guide To Local Markup & Rich Results

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, May 30, 2022 [Read the Article]( Local Search, Technical SEO [Local SEO Schema: A Complete Guide To Local Markup & Rich Results]( By Chelsea Alves How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more. However, what exactly can you accomplish by applying schema markup to your local business website? Quite a bit, actually. When it comes to organic search, there are several reasons why having a proper and thorough schema applied to your website is a substantial competitive advantage. [Keep Reading...]( Sponsored [Elevate Your SEO With Quality Influencers and Bloggers!]( By Intellifluence Nearly 200,000 quality influencers and bloggers are ready to help you achieve your SEO and social media goals. [Get FREE 1 Year Subscription]( SEO [12 Essential SEO Data Points For Any Website]( By Roger Montti Optimizing a website according to best practices is a starting point. Once a site is published and out the door comes the next process of monitoring performance and improving based on the data. The key to success is choosing the best S.E.O. data points. Core Web Vitals (C.W.V.) are a set of metrics representing what the page loading experience is for site users. The C.V.W. metrics are also a (minor) ranking factor. The importance of C.W.V. extends beyond it being a ranking factor. It helps optimize a site for speed, which is known to influence factors such as conversions and earnings. [Read Now...]( On-Page SEO, SEO, SEO Strategy [SaaS Homepage SEO: Keywords, Linking & More]( By Pawel Grabowski But, when you’re a relatively new SaaS company trying to carve a space for yourself in the industry – when you’re trying to beat more established competitors and focused on kick-starting growth – counting on someone searching Google your name and getting to the homepage (remember, the only page on the site) isn't going to get you far. Despite the need to focus on other terms, it’s still a good idea to include brand-related terms on the homepage. At a minimum, include the company or the product name in the homepage’s title tag, typically at the end of the tag. This way, you ensure that the main focus of the tag is on your primary target keywords. [Read Now...]( SEJ Webinar [Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack]( By Search Engine Journal How many apps have your team added to your site to improve customer experience? Discover how to wade through the sea of website apps and find the right solutions for your business in our next webinar on June 1, 2 p.m. ET. [Register Now]( SEO [Is User-Generated Content (UGC) A Google Ranking Factor?]( By Kristi Hines You can use U.G.C. to create engagement or excitement around your brand/website, enhance your content, and even help your S.E.O. efforts. Just think of Amazon and how much reviews have helped contribute to its rise and continued dominance. But is it actually a Google ranking factor? We know, from Mueller, that Google doesn’t differentiate between content you wrote and content your users wrote. And we already knew that content is a ranking factor. Therefore, user-generated content is a confirmed ranking factor. [Read Now...]( Paid Search, SEJ Show [Microsoft Ads: Reach Success With The Future Of Ad Exchanges - Ep. 273]( By Loren Baker Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now. Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads. John Lee's enthusiasm for digital marketing is infectious, and he has the knowledge to match. He's been at it for years, and he knows how to get results—both as an entrepreneur himself with Clix Marketing (which he co-founded) or in his current role as Head of Evangelism at Microsoft Advertising. He has a great deal of experience with search engine marketing, display advertising, and social media marketing–Content creator, speaker, trainer, and fan of all things digital (marketing and technology). [Read Now...]( SEJ Webinar [[Webinar] Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack]( By Search Engine Journal How many apps have your team added to your site to improve customer experience? Discover how to wade through the sea of website apps and find the right solutions for your business in our next webinar on June 1, 2 p.m. ET. [Register Now]( Local Search, SEO [5 Top Google Business Profile FAQs From The Official Help Forum]( By Sherry Bonelli Google doesn’t tell you why your Business Profile is suspended. It’s up to you to determine that. So what do you do when your Business Profile gets suspended? First, when your Business Profile is suspended, you need to carefully read Google Business Profile Guidelines and restricted content and identify which rule (or rules) your profile violates. That’s what happens when your company gets its Google Business Profile suspended. There are two kinds of suspensions: A “soft” suspension and a “hard” suspension. With a soft suspension, your Knowledge Panel still shows up in search results, but you are unable to make any changes to your profile – it’s almost as if your business is no longer verified. [Read Now...]( Marketing Analytics, SEO Strategy [Important KPIs To Measure For An Organic SaaS Campaign]( By Dan Taylor Having worked in the SaaS space for a number of years, and with a number of companies at various stages of their funding lifecycles, it's important to not only keep the focus on traditional S.E.O. metrics but also on how they tie into the metrics that C-level and seniors in SaaS companies focus on. Not all of these metrics can be directly influenced by S.E.O. activities, but understanding how we can indirectly influence them, report on them, and correlate them to S.E.O. initiatives. It's logical that as your product gains more monthly and daily active users that these queries (and traffic to these pages) will increase, so they're not really a success metric. What is a success metric, however, is that if someone is tying in a query to Google that concerns an issue, function, or error message on your product that you rank prominently and ideally first, and that your customer service isn't being handled by a random opinion on StackOverflow. [Read Now...]( Paid Media Strategy, Paid Search [4 Impactful PPC Ad Extensions You Need To Try Out]( By Lisa Raehsler Whether it’s on Google Ads or Microsoft Ads, ad extensions can help maximize your visibility in the search results and improve ad performance. Ad extensions also allow for additional or more detailed messaging that doesn’t fit in the base ad copy, even with the new R.S.A. format.  Don’t miss this opportunity. Ad extensions can be critical to rise above the competition in search results with more visibility and strategic messaging. It’s important to review ad extensions and audit them on a scheduled basis (try quarterly) to ensure you are learning about new opportunities available and revisiting old ones. [Read Now...]( [image]( Ebook [5 Key Enterprise SEO Priorities CMOs Need To Get Right]( [Download Now...]( Upcoming Events June 1 at 2 pm ET Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack Topic: Content | Sponsor: Hawksearch [Register Now]( June 8 at 2 pm ET Local SEO: Top 6 Ways To Get Higher Quality Reviews Topic: Local Search | Sponsor: Podium [Register Now]( June 15 at 2 pm ET International SEO: Top 10 Best Practices You Need To Know Topic: International Search | Sponsor: Conductor [Register Now]( June 22 at 2 pm ET How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition Topic: SEO | Sponsor: Alps.ai [Register Now]( Digital Marketing Job of the Day [Head of Marketing / CMO (Founders' Equity)]( Paket Media, Inc.,  Los Angeles, CA, USA, [Apply Now]( [Take Our Survey]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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