Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, May 27, 2022 [Read the Article]( Local Search, SEO [5 Top Google Business Profile FAQs From The Official Help Forum]( By Sherry Bonelli Google Business Profile has gone through quite a few changes over the past several months. A name change, new features, the push to manage business profiles in different ways, and more. Business owners and marketing agencies try to keep up with all the changes â but it can be challenging. Plus, because of its nature, everyone who uses Google Business Profile will encounter issues or problems at one point or another. And sometimes, those problems or questions turn into major roadblocks. [Keep Reading...]( Sponsored [See Which Organic Keywords Drive Conversions And Revenue]( By Keyword Hero Upgrade your Google Analytics and replace (not provided) with your actual organic keywords. Monitor the performance metrics, for each organic keyword, including avg. session duration, bounce rate and more. [Try It Free]( Marketing Analytics, SEO Strategy [Important KPIs To Measure For An Organic SaaS Campaign]( By Dan Taylor Having worked in the SaaS space for a number of years, and with a number of companies at various stages of their funding lifecycles, it's important to not only keep the focus on traditional S.E.O. metrics but also on how they tie into the metrics that C-level and seniors in SaaS companies focus on. Not all of these metrics can be directly influenced by S.E.O. activities, but understanding how we can indirectly influence them, report on them, and correlate them to S.E.O. initiatives. It's logical that as your product gains more monthly and daily active users that these queries (and traffic to these pages) will increase, so they're not really a success metric. What is a success metric, however, is that if someone is tying in a query to Google that concerns an issue, function, or error message on your product that you rank prominently and ideally first, and that your customer service isn't being handled by a random opinion on StackOverflow. [Read Now...]( Paid Media Strategy, Paid Search [4 Impactful PPC Ad Extensions You Need To Try Out]( By Lisa Raehsler Whether itâs on Google Ads or Microsoft Ads, ad extensions can help maximize your visibility in the search results and improve ad performance. Ad extensions also allow for additional or more detailed messaging that doesnât fit in the base ad copy, even with the new R.S.A. format.  Donât miss this opportunity. Ad extensions can be critical to rise above the competition in search results with more visibility and strategic messaging. Itâs important to review ad extensions and audit them on a scheduled basis (try quarterly) to ensure you are learning about new opportunities available and revisiting old ones. [Read Now...]( SEJ Webinar [Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack]( By Search Engine Journal How many apps have your team added to your site to improve customer experience? Discover how to wade through the sea of website apps and find the right solutions for your business in our next webinar on June 1, 2 p.m. ET. [Register Now]( Instagram, Local Search, Social Strategy [11 Tips For Promoting Your Local Business On Instagram]( By Ashley Segura (Ward) Before anything else, Instagram, like any social media platform, is a community. And just like your business is a valuable part of your local community, you also want to show that youâre a reputable and valuable member of the Instagram community. This will help you earn followers eager to engage with your content. You can enhance your businessesâ reputation on Instagram and in your local community by regularly reposting content published by your local followers, other businesses in your area, and local celebrities. Not only will the content creator feel great that their content is being featured by your business, but other followers will take notice. [Read Now...]( News, Tools [DuckDuckGoâs Search Deal Prevents Browser From Blocking Microsoft Trackers]( By Matt G. Southern DuckDuckGo's search syndication deal with Microsoft is the root of an issue leading to data being tracked in the company's allegedly private mobile web browser. [Read Now...]( SEJ Webinar [[Webinar] Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack]( By Search Engine Journal How many apps have your team added to your site to improve customer experience? Discover how to wade through the sea of website apps and find the right solutions for your business in our next webinar on June 1, 2 p.m. ET. [Register Now]( News, YouTube [YouTube Analytics Now Separates Data By Video Type]( By Matt G. Southern YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. [Read Now...]( News, TikTok [TikTok Brings Account Management To Third-Party Tools]( By Brian Frederick TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others. [Read Now...]( News, Paid Search [Google Execs Share Vision & Strategy For Google Ads]( By Brooke Osmundson Hear Google's executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve. [Read Now...]( [image]( Podcast [How A Solid Content Strategy Can Empower Your Team - Ep. 272]( [Read More...]( Upcoming Events June 1 at 2 pm ET Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack Topic: Content | Sponsor: Hawksearch [Register Now]( June 8 at 2 pm ET Local SEO: Top 6 Ways To Get Higher Quality Reviews Topic: Local Search | Sponsor: Podium [Register Now]( June 15 at 2 pm ET International SEO: Top 10 Best Practices You Need To Know Topic: International Search | Sponsor: Conductor [Register Now]( June 22 at 2 pm ET How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition Topic: SEO | Sponsor: Alps.ai [Register Now]( Digital Marketing Job of the Day [Sr Marketing Communications Manager]( Infinia Search Inc,  Conshohocken, PA, USA, [Apply Now]( [Take Our Survey]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](.
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