SEJ Today: How & Why To Prevent Bots From Crawling Your Site

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, May 24, 2022 [Read the Article]( Technical SEO, Web Dev SEO [How & Why To Prevent Bots From Crawling Your Site]( By Brian Harnish For the most part, bots and spiders are relatively harmless. You want Google's bot, for example, to crawl and index your website. However, bots and spiders can sometimes be a problem and provide unwanted traffic. This kind of unwanted traffic can result in: There are good bots and bad bots. [Keep Reading...]( Sponsored [See Which Organic Keywords Drive Conversions And Revenue]( By Keyword Hero Upgrade your Google Analytics and replace (not provided) with your actual organic keywords. Monitor the performance metrics, for each organic keyword, including avg. session duration, bounce rate and more. [Try It Free]( LinkedIn, Paid Media, Social Media Advertising [A Guide To LinkedIn Single Image Ad Retargeting]( By Tim Jensen You can choose to include all people who engage with the ads in any way (including reactions, comments, shares, and clicks) or you can strictly limit audience building to chargeable clicks. These would only include individuals that take the intended click action that your campaign settings are billing you for, such as clicking to a landing page, opening a lead form, or viewing a video. You can also select a timeframe of engagement for people to be included in your audience. Think through the persona you want to reach; you may want to cast a wide enough net to allow for cost efficiency, knowing that you can narrow it down to the individuals who directly express interest. Create your audiences, let them start building, and then begin retargeting them to take additional action. I’m excited about this feature and also looking forward to seeing what else LinkedIn will roll out for advertisers over time. [Read Now...]( Tools, Twitter [How To Easily Search For Tweets By Date On Twitter]( By Matt G. Southern Twitter’s advanced search feature goes beyond the general search bar, letting you conduct highly specific queries with customizable parameters. To access this feature, visit Twitter’s advanced search page. Longtime Twitter users occasionally find themselves wondering what their first tweets were like and how much engagement they received. [Read Now...]( Sponsored [Get $100 to Try Out SEO & PPC Services]( By The Hoth Grab this limited offer by The HOTH to the first 250 people who sign up for SEO, PPC, or content services. [Get Your $100 Credits Now]( News, Video Advertising [Google Unveils New Ads Manager Tools For Video Ads]( By Brooke Osmundson Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. [Read Now...]( Agency, Digital Strategy [How To Get Started With Enterprise Marketing Workflow Automation]( By Kristopher Jones Like so many processes in agency life, the best starting point with workflow automation is to know what you’re trying to achieve: What your goals are. Obviously, for the most part, the point of automating anything is to save time and money. Everyone wants to do that, and automating a process is going to make that process more efficient. If you’re a mid-level agency that’s moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized well before this that you’re going to need as many automated workflow processes as you can get. You can look even just at automated sales tools such as Zendesk that take 45% of tedious tasks away from humans. Performing S.E.O. or P.P.C. for a handful of smaller clients can be challenging enough, especially if you’re performing many of their tasks manually. [Read Now...]( Sponsored [SEOday 2022: The Largest SEO Event In 3 Languages]( By puntorojo Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022? This free online conference is happening in English, Spanish, and Portuguese. [Read More]( Technical SEO [Is Schema Stuffing The New SEO Spam?]( By Dixon Jones It is perhaps better to avoid schema altogether if you have not at least checked that it is correct. This applies to the meaning that the schema conveys to the engine, and to the syntax of the code itself. Many SEO professionals and web developers have become lazy with web browsers being extremely forgiving of poor H.T.M.L. code. But this is also a reason why you should automate schema creation – at least to some extent. Do not rely on the tools to understand the content being marked up, but using a tool to generate a technically accurate schema should be a great time saver. There are now many on the market. [Read Now...]( Content Strategy, Link Building [Reactive Digital PR: What It Is & How To Use It For Link Building]( By Paddy Moogan Reactive digital P.R. is when you spot an opportunity to gain coverage and links for a business and you react quickly to that opportunity in order to seize it. It’s dependent on someone else (usually a journalist or news outlet) publishing a story that fits with the business you’re working with. You then react to that story, so by its nature, it’s quite hard to plan what you need in order to seize the opportunity. To wrap up, reactive digital P.R. can be a great method for generating more links and coverage for a brand, but remember that it’s not for everyone. If you do go ahead with it, then plan as much as you can in advance and be prepared to move quickly when opportunities present themselves. [Read Now...]( Social Media, Social Strategy [The Top 10 Social Media Sites & Platforms 2022]( By Shelley Walsh The original video social media platform, YouTube maintains dominance in that market. It currently the second most used platform with 2.2 billion monthly active users. The potential for reach on YouTube is unrivaled, with 81% of U.S. adults using the platform. The numbers can’t be ignored. TikTok bills itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy. TikTok has certainly struck a chord as it’s the youngest app to market, but has already seen incredible growth. 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