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SEJ Today: Is Schema Stuffing The New SEO Spam?

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Mon, May 23, 2022 02:05 PM

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Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, May 23, 2022 [Read the Article]( Technical SEO [Is Schema Stuffing The New SEO Spam?]( By Dixon Jones Remember the good old days when SEO professionals tried to bamboozle search engines with the “keywords” metatag? It might be happening again through schema stuffing. This time, though, it could do more harm. The other day, a customer was having some problems getting their schema on their web page. I looked at what he had done and his medical practice site had a page for a U.S. state. [Keep Reading...]( Sponsored [See Which Organic Keywords Drive Conversions And Revenue]( By Keyword Hero Upgrade your Google Analytics and replace (not provided) with your actual organic keywords. Monitor the performance metrics, for each organic keyword, including avg. session duration, bounce rate and more. [Try It Free]( Agency, Digital Strategy [How To Get Started With Enterprise Marketing Workflow Automation]( By Kristopher Jones Like so many processes in agency life, the best starting point with workflow automation is to know what you’re trying to achieve: What your goals are. Obviously, for the most part, the point of automating anything is to save time and money. Everyone wants to do that, and automating a process is going to make that process more efficient. If you’re a mid-level agency that’s moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized well before this that you’re going to need as many automated workflow processes as you can get. You can look even just at automated sales tools such as Zendesk that take 45% of tedious tasks away from humans. Performing S.E.O. or P.P.C. for a handful of smaller clients can be challenging enough, especially if you’re performing many of their tasks manually. [Read Now...]( Content Strategy, Link Building [Reactive Digital PR: What It Is & How To Use It For Link Building]( By Paddy Moogan Reactive digital P.R. is when you spot an opportunity to gain coverage and links for a business and you react quickly to that opportunity in order to seize it. It’s dependent on someone else (usually a journalist or news outlet) publishing a story that fits with the business you’re working with. You then react to that story, so by its nature, it’s quite hard to plan what you need in order to seize the opportunity. To wrap up, reactive digital P.R. can be a great method for generating more links and coverage for a brand, but remember that it’s not for everyone. If you do go ahead with it, then plan as much as you can in advance and be prepared to move quickly when opportunities present themselves. [Read Now...]( SEJ Webinar [Demystifying SEO Investments: Expert Advice On What CMOs Can Expect]( By Search Engine Journal Wondering if SEO is worth your time and money? Learn which SEO strategies affect your bottom line so you can steer your organization toward the right paths to growth in our next webinar on May 25, 2 p.m. ET. [Register Now]( Social Media, Social Strategy [The Top 10 Social Media Sites & Platforms 2022]( By Shelley Walsh The original video social media platform, YouTube maintains dominance in that market. It currently the second most used platform with 2.2 billion monthly active users. The potential for reach on YouTube is unrivaled, with 81% of U.S. adults using the platform. The numbers can’t be ignored. TikTok bills itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy. TikTok has certainly struck a chord as it’s the youngest app to market, but has already seen incredible growth. [Read Now...]( Content Strategy, SEJ Show [How A Solid Content Strategy Can Empower Your Team - Ep. 272]( By Loren Baker Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ's new Editor-in-Chief Amanda Zantal-Wiener [Read Now...]( SEJ Webinar [[Webinar] Demystifying SEO Investments: Expert Advice On What CMOs Can Expect]( By Search Engine Journal Wondering if SEO is worth your time and money? Learn which SEO strategies affect your bottom line so you can steer your organization toward the right paths to growth in our next webinar on May 25, 2 p.m. ET. [Register Now]( Enterprise SEO, SEO [Avoid These 6 Common Google News Optimization Mistakes]( By Daniel Smullen Google News also rewards transparency. If you’re transparent about your publication, authors, and content and follow E.A.T. best practices, this can go a long way, as well as encouraging journalists to have good author bios. You should also make sure that the website is secure with H.T.T.P.S. And since Google News is one of the biggest news aggregators, it's a huge potential source of traffic for many publishers. Today, Google news accounts for about 4% of publishers' traffic sources. Think of it as this massive referrer with incredible reach. [Read Now...]( Digital Strategy, Ecommerce [Last Call: 5 Tips To Capture Last Minute Ecommerce Sales]( By Navah Hopkins Our success or failure isn’t contingent on one really good weekend. We can plant seeds throughout the holiday season (traditionally from mid-November to December 25th), culminating in a burst of activity during those last two weeks. To make the most of that buying behavior, we need to ensure our digital presence and operational infrastructure is in place. The holiday season is a great time to help your customers bring joy to their loved ones, and profit to your H.2. numbers. By being transparent about your ability to meet shipping deadlines, and creating clever solutions for those who procrastinated to the very last minute, you’ll be able to leverage your ecommerce channel to its fullest potential. [Read Now...]( Digital Trends, Enterprise SEO [How Data Is Reshaping The SEO & Digital Marketer’s Landscape]( By Lemuel Park The data revolution has been going on for some time now, and it's changed our concept of what counts as "data," rightfully so. In the past, we thought only numbers mattered. But, in this new digital world in which everything is converted into ones and zeros, data is broader and contains text, audio, and visual information also – all bits waiting to be processed! The future of marketing will require a blend between technological know-how and business sense and an understanding of data analysis. The next generation of S.E.O. will touch all components of marketing, from video, email, and voice, to digital performance of content. S.E.O. and data science will converge into one evolved discipline that drives omnichannel acquisition and democratizes data. [Read Now...]( [image]( Ebook [5 Key Enterprise SEO Priorities CMOs Need To Get Right]( [Download Now...]( Upcoming Events May 25 at 2 pm ET Demystifying SEO Investments: Expert Advice On What CMOs Can Expect Topic: SEO | Sponsor: iQUANTI [Register Now]( June 1 at 2 pm ET Ecommerce: Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack Topic: Content | Sponsor: Hawksearch [Register Now]( June 8 at 2 pm ET Local SEO: Top 6 Ways To Get Higher Quality Reviews Topic: Local Search | Sponsor: Podium [Register Now]( June 15 at 2 pm ET International SEO: Top 10 Best Practices You Need To Know Topic: International Search | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Sr. Marketing Manager]( Fine Metals Recycler,  Fairless Hills, PA, USA, Salary: $90K/year-$110K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â

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