SEJ Today: TikTok Launches Branded Mission, A New Way To Crowdsource Creative

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, May 18, 2022 [Read the Article]( News, TikTok [TikTok Launches Branded Mission, A New Way To Crowdsource Creative]( By Greg Jarboe On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource authentic (and creative) content from the TikTok community. Branded Mission empowers creators to engage directly with brands to create (and monetize) their content for marketing campaigns. This launch illustrates that TikTok is willing to provide digital marketers with new ways of reaching Gen Z and millennial audiences – with or without an advertising agency of record (AOR) – while simultaneously enabling creators to monetize their creativity on TikTok. In turn, it eliminates the need to go through one of the thousands of agencies and firms that have popped up to offer influencer marketing services. Talk about cutting out the middleman! So, what’s the likely impact of TikTok’s digital disintermediation? [Keep Reading...]( Sponsored [Boost Your Content with Keyword Intent Analysis]( By SEMRUSH With Semrush’s keyword intent metric, it's never been easier to quickly align your keywords with the right audience and the right content. [Try It Free]( Enterprise SEO, SEO Strategy [Creating SMART SEO Goals For Your Enterprise Business]( By Lauren Carel Plus, as long as you plan out your optimizations in advance, you can align your monthly goals to the level of impact you plan to have. As long as those updates are made, you should be able to get a sense of what you can achieve a month after each round of updates goes live. Even if you don’t have SMART Goals for all parts of the funnel, tracking them will still help you better understand the role of organic at each stage and can help you evolve your goals. But the SMART framework – when applied conscientiously, accurately, and honestly – will ultimately help you help yourself. It will support your ability to prove your value when implementing S.E.O. and demonstrate how both you and your endeavors benefit your company and its goals. [Read Now...]( Digital Advertising, Paid Search [10 Remarketing Tools For Reengaging & Winning The Conversion]( By Jason J. Zotara To effectively remarket, businesses must rely on data about how the consumer interacts with their site, including the items they were interested in during their visit. This method allows ads and promotions to be personalized based on the customer's needs. Remarketing can help your brand interact with a relevant audience. With Google phasing out third-party cookies, marketers will need to find first-party data to dictate their marketing campaigns better. Let’s look at some available tools to turn window shoppers into paying customers. [Read Now...]( SEJ Webinar [Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert]( By Search Engine Journal Do you know how your website’s overall written content impacts the behavior of Google's crawlers? Learn how you can easily share log-file insights across teams to improve crawling, indexing and ranking on May 18 at 2 p.m. ET. [Register Now]( SEO, Tools [110 Top SEO Tools That Are 100% Free]( By Jon Clark S.E.O. (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your S.E.O. strategy. S.E.O. tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the S.E.R.Ps. [Read Now...]( Content Creation, SEO [7 Ways To Tweak Your Content For Better SEO]( By Loren Baker Focusing on S.E.O. from the outset can support improved Google Adwords scores. This results in lower cost-per-click (C.P.C.) rates for paid search marketing, for example; and cost savings are something the C-suite always loves. Think about what it is your customer wants to know, and where you are (the expert who can provide them value). From there, decide what you want to say, and where, when, and how your customers will engage, then map out your plan. [Read Now...]( SEJ Webinar [[Webinar] Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert]( By Search Engine Journal Do you know how your website’s overall written content impacts the behavior of Google's crawlers? Learn how you can easily share log-file insights across teams to improve crawling, indexing and ranking on May 18 at 2 p.m. ET. [Register Now]( Digital Advertising, Digital Experience, Digital Trends [Metaverse Primer For Marketers: How We Got Here & Where We Go Next]( By Wilson Lau Buying virtual land in the metaverse is on the rise, with some expecting to reap millions (if not billions) in revenue. To put it plainly, it isn’t just a trend – it’s here to stay. Marketers should pay rapt attention to the evolution and progression of the Metaverse. Those who are skeptical might miss out on a significant amount of digital innovation that is set to change the way society not only does business, but functions as a whole. The metaverse’s infrastructure is still being set up, but companies and brands are jumping on the opportunity to be a part of this new world. So if they are on board, how close are we to bringing the metaverse into full reality? What are the Metaverse’s potential effects on society as a whole, but specifically, the way we do business? [Read Now...]( Ask an SEO, Link Building [Should Guest Post Links Be Marked Sponsored? Ask An SEO]( By Adam Riemer You can now either provide a link and say it might be beneficial to their readers or ask if it is ok to have them review it or ask them for feedback. By asking permission first I have gotten a better response rate because I'm approaching the blogger in a friendly and more engaging way. But you have to customize the email and make it about them, not about you. Many people that use guest posting for backlinks try to hide their backlinks or make them look natural by linking to competitors and other trusted resources, but this isn't foolproof and it can still be tracked. You're in a very grey area, so if you want to be safe ask for sponsored or nofollow and only post to sites where you'll attract a relevant audience to your own website. [Read Now...]( Careers, SEO [Cut Through Any Bull With These 8 SEO Job Interview Questions]( By Ryan Jones Technical knowledge is great, but S.E.O. trivia is easy to memorize and easy to train. If a candidate doesn't know how to use a specific S.E.O. tool I can show them in an hour, so it isn't worth it to ask questions like that on an interview. You can't train critical thinking as well as you can train S.E.O. best practices, but if I can find somebody who thinks rationally, critically, and logically who knows the basics and has some tech skills, then I can train them up in the other stuff. [Read Now...]( [image]( Ebook [5 Key Enterprise SEO Priorities CMOs Need To Get Right]( [Download Now...]( Upcoming Events May 18 at 2 pm ET Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert Topic: SEO | Sponsor: Conductor [Register Now]( May 25 at 2 pm ET Demystifying SEO Investments: Expert Advice On What CMOs Can Expect Topic: SEO | Sponsor: iQUANTI [Register Now]( June 1 at 2 pm ET Ecommerce: Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack Topic: Content | Sponsor: Hawksearch [Register Now]( Digital Marketing Job of the Day [Marketing Manager - Digital I \ Product Marketing]( BCforward,  Fremont, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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