SEJ Today: Getting Ready For GA4: Saving Your Historical Data

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, May 11, 2022 [Read the Article]( Marketing Analytics, Tools [Getting Ready For GA4: Saving Your Historical Data]( By Kayle Larkin As you’re preparing to set up Google Analytics (GA4), you’re probably asking the same thing we were: What's the best method for migrating our historical data? There should be a way to do this, right? In this column, you'll learn whether we can merge data in GA4 and three DIY ways to save your historical data. The primary concern is whether GA users can transfer or migrate Universal Analytics data into their Google Analytics 4 property. Unfortunately, you cannot migrate your data to GA4, and it’s not likely to be a feature we'll see added in the coming months. [Keep Reading...]( Sponsored [Find Out Which Marketing Campaigns Make Your Phone Ring.]( By CallRail If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not. Try it for free! [Try out the tool!]( Local Search, Vertical SEO [5 Automotive SEO Best Practices For Driving Business In 2022]( By Adam Heitzman In short, it doesn’t take much to update your automotive SEO strategy for 2022 – just some original content, video & mobile optimization, Google Business Profile management, AutoDealer schema, and link building. Master these techniques, and capture the lion’s share of the automotive market in your local area. Schema markup is code that tells Google how to organize and display information it finds on your site – such as images, street addresses, open hours, and rich text snippets (explained in Technique #1 above). In particular, make sure you add AutoDealer schema, which Google will use in combination with your Google My Business profile, to create a display box that’ll capture attention at the top of prospective customers’ search results. Once your Google My Business profile is set up, remember to ask every delighted customer for a positive review. [Read Now...]( Paid Media Strategy, Paid Search [Success In The PPC Automation Age: A Paid Search Marketing Roadmap]( By Ashwin Balakrishnan A solid client experience is vital to both retention and acquisition. Not only does it give current clients a fine reason to stick with you, but referrals bring in qualified leads with a high success rate. If one of your concerns over automation is losing clients who would rather trust the ad platforms, improving your client experience is a great way to be seen as a growth partner. Nobody really knows what marketing and P.P.C. will look like a few years from now, but we’ve got a good idea of the skillset that allows you to roll with the times. After all, this isn't P.P.C.'s first rodeo. Knowing what button to press (and when) is good. Knowing why you press it is better. But not needing any specific buttons is where we should all aim to be. Investigative ability, contextualization, and creativity are transferable across platforms and eras. [Read Now...]( Digital Trends, Tools [The Future Of Chatbots: Use Cases & Opportunities You Need To Know]( By Brent Csutoras Over the last couple of years, more companies have been integrating chatbots into their communications process to engage with customers. As chatbots evolve to better communicate with customers, there’s been more helpful interactions. A recent study showed that 80% of customers had a positive experience with chatbots. Businesses are incorporating better artificial intelligence capabilities for their chatbots to handle the specific issues customers bring to them and understand more complex questions. In addition, they are evolving from generic and general messaging, which could end up backfiring and frustrating their customer, to more intuitive personal responses. [Read Now...]( News, Twitter [Twitter Clarifies Duplicate Content Policy]( By Brian Frederick Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. [Read Now...]( Sponsored [Should You Abandon AMP? 4 Considerations To Help You Decide]( By Clickio How do AMP alternatives fare? We share what website owners should consider when deciding whether to make the switch. [Read More]( Content Creation, Tools [The 10 Best AI Writers & Content Generators Compared]( By Shelley Walsh The machine is generating content output from what is input; therefore, it is only regurgitating, it isn’t creating new ideas. Ideal for some tasks, but not for high-level well-researched content or thought leadership. And this is where good researchers and writers will become valuable. You can be assured that content creation will go into overdrive with A.I. Although it’s now almost impossible to tell the difference between human and machine-generated content, the level of that content is not going to win any journalist awards. As we said above, a tool cannot make up for a lack of knowledge or ability, it can only enhance it. The machine is generating content output from what is input; therefore, it is only regurgitating, it isn’t creating new ideas. [Read Now...]( Enterprise SEO, SEO Strategy [SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why]( By Kayle Larkin One of the reasons S.E.O. is such an exciting space is that we're constantly being challenged to innovate. But that doesn't mean you need to reinvent the wheel. That just isn't scalable – especially not at the enterprise level. You need to keep your arsenal stocked with proven tactics you can adapt and modify to inform your own S.E.O. strategy. There's much to be learned from the brands that are winning in search! In this column, you'll learn a process for analyzing SERPs and find tips to improve your own S.E.O. based on what we can see others doing well in Google results. [Read Now...]( Ask an SEO, Web Dev SEO [Will Using A News Slider Affect My Site’s Optimization? Ask An SEO]( By Ryan Jones If your developer has coded all the content of the header into the D.O.M., then it won't be a problem for search engines. They'll see all the content of each slide at once and index it however they see fit. There are lots of ways to code it like this, and lots of plugins that do it automatically. Too often, slider plugins or developers will code them in such a way that they break the heading structure of the rest of the page, which sometimes causes issues with your accessibility audits. Matter of fact, there are a whole bunch of accessibility issues with the headers that you'll need to take into account that is outside the scope of this post. My biggest issue with sliders though is, that most people don't use them. 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