SEJ Today: How HTTP/3 Helps Feed SEO’s Need For Speed

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, May 9, 2022 [Read the Article]( Enterprise SEO, Technical SEO [How HTTP/3 Helps Feed SEO’s Need For Speed]( By Will Nye The evolution of the web never stands still. As new technologies are developed, consumer behaviors change and the core infrastructure that underpins the internet is forced to adapt. The HTTP protocol – used to transfer data between client and server – has gone through a number of different iterations, all of which have enhanced the core functionality with new and exciting features. After an 18-year gap between the adoption of HTTP/1.1 in 1997 and HTTP/2 in 2015, development has picked up the pace, with the draft proposal for HTTP/3 submitted merely three years later. At its core, HTTP/3 is an overhaul of the underlying transport layer used to manage file transfers. [Keep Reading...]( Sponsored [Find Out Which Marketing Campaigns Make Your Phone Ring.]( By CallRail If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not. Try it for free! [Try out the tool!]( Content Creation, Paid Media Strategy [7 Ad Copy Tests To Boost PPC Performance [With Examples]]( By Jon Clark It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your products or services, you’re going to need to make sure your ads are landing right in front of your target demographic. No matter what products or services you’re selling, one thing is growing increasingly clear: You’re going to need some pretty engaging copy to help yours stand out from this ever-growing crowd. Of course, what’s engaging and what isn’t is a pretty subjective matter. You’re going to want to know what actually works and what doesn’t. This is where ad copy tests can come to the rescue. [Read Now...]( News, SEO [Is Google Okay With Multiple Variations of the Same Content?]( By Roger Montti In a Google SEO office-hours, John Mueller answers if it's okay for publishers to copy their own content and publish it, essentially copying parts of their own content in order to create similar but different content. John Mueller said that it's okay up to the point where it's no longer okay and then offered an explanation of where that point is. [Read Now...]( News, SEO [Google: What to do About Spammy Links from “Malicious Domains”]( By Roger Montti Google's John Mueller answered a question about what to do about spammy links. The links and a subsequent "penalty" coincided with the date of one of Google's 2021 spam updates. [Read Now...]( News, Paid Search [Google Shares Sneak Peek At New Advertising Features]( By Matt G. Southern Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. [Read Now...]( SEO, SEO Strategy [8 White Hat SEO Techniques To Double Your Search Traffic]( By Chuck Price The Google system for ranking websites incorporates a series of algorithms designed to give the “best” results. These algorithms take into consideration many factors, including the words in a query, relevance, page usability, source expertise, geo-location, and settings. To ensure the algorithms are functioning as intended, Google employs an army of Quality Raters. They follow strict guidelines developed by Google to ensure the algorithm output matches the standards established for Page Quality and Needs Met. These guidelines are a must-read for anyone serious about building a top-performing website. [Read Now...]( News, SEO [Google Answers if Meta Description Matters for Rankings]( By Roger Montti Google's John Mueller answered the question about whether a meta description can be used to influence the search rankings. [Read Now...]( LinkedIn, News [LinkedIn Changes How It Ranks Content]( By Brian Frederick Changes to LinkedIn's feed algorithm aim to provide users with better, more relevant content and spark discussion. 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