SEJ Today: Twitter Miscounted Users For Three Years

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Monday, May 2, 2022 [Read the Article]( News, Social Media, Twitter [Twitter Miscounted Users For Three Years]( By Brian Frederick In what may turn out to be one of its last reports as a public company, Twitter released its earnings for the first quarter of 2022. The social media platform, which is in the process of finalizing sale to Tesla CEO Elon Musk, reported $1.2 billion in revenue, which was just shy of its $1.23 billion projection. Despite coming short of its revenue goals, Twitter beat estimates for earnings per share, at 4 cents, adjusted, compared to expected 3 cents. These findings were expected to be revealed on an 8 am EST earnings call on Thursday, April 28. However, with the Musk transaction pending, Twitter canceled the call, as well as the shareholder letter and financial guidance that usually accompany it via press release. The social media company’s press release also reported it has erroneously been counting the number of monetized daily active users (mDAUs) since 2019. The confusion stems from a feature launched in March 2019 that allowed people to link multiple separate accounts together to conveniently switch between them. [Keep Reading...]( Sponsored [Draw Thousands Of Topics You Can Write About]( By SEMRUSH Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. [Try out the tool!]( Marketing Analytics, Tools [GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example]( By Kayle Larkin The good news is that G.A.4. is packed with features that were previously unavailable. For example, there is no data sampling for standard reports, you’re not stuck with last-click only attribution, and there is a really helpful funnel builder in Explorations. To get started you will need to add G.A.4., create a purchase data layer and create a product view data layer. To recap, in order to use GA4 ecommerce reports, we added a Google Tag Manager container script to our online shop. A purchase data layer to our checkout page and a product view data layer to our Shopify theme.liquid file then we created a custom trigger, custom event, and data layer variables within Google Tag Manager. Last we used G.A.4. tags to send information on revenue, tax, shipping, product name, brand, and category into our G.A.4. reports. [Read Now...]( Digital Strategy, Paid Search [Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps]( By Alex Macura The final purchase decision or approval process is usually made by a group of people, after having passed through several internal processes and sign-offs first. B.2.B. buyers use greater logic, fact-based reasoning, and in-depth research than B.2.C. buyers before landing on a purchase decision. For this reason, a well-devised marketing funnel that guides the buyer along the sales journey is of massive importance for B.2.B. marketers who want to succeed. Research-based, info-laden, and regulation-driven, the only way to reach this tech-savvy target audience is through deploying full-funnel B.2.B. marketing strategies and tactics. Kick off your game plan with a keen understanding of your target audience. Do this by delving into your existing customers and replicating their characteristics. [Read Now...]( Enterprise SEO, On-Page SEO [Tips For Writing Unique Meta Titles At Enterprise Scale]( By Ludwig Makhyan One major challenge of writing meta titles at scale is that eventually, you run out of ideas. In addition, if you sell similar products or variations of the same product, it may be challenging to create unique meta titles. If you find that your meta titles are too similar, look for unique information in unconventional places. If you have an ecommerce store with third-party sellers, you can add in the seller’s name at the end to keep things unique. Enterprise meta titles are difficult to write and keep unique, but with the right approach, you can achieve this goal. If you use the guidelines, I’m confident that you’ll create unique titles that promote clicks and avoid cannibalization. [Read Now...]( SEO [How Does Google Multisearch Affect SEO?]( By Roger Montti Google's John Mueller answered the question of how Google's new Google Lens multisearch affects SEO. How Google Lens multisearch affects the practice of optimizing for search engines is a good question and John provided a thoughtful answer. [Read Now...]( Paid Search [Cross-Channel Remarketing Campaigns: A Complete Guide]( By Brian Frederick Retargeted display ads perform at nearly 10 times better than regular display ads, with a clickthrough-rate (C.T.R.) that’s 180.6% higher. And they convert cart abandoners at a rate of up to 26%. Sounds great, right? It is. Of course, it’s not always so easy. Cross-channel marketing uses these online activity trackers to go after audiences across a variety of devices and websites, providing a seamless experience and moving the target through the sales funnel. [Read Now...]( News, WordPress [Vulnerability Found in WordPress Anti-Malware Firewall]( By Roger Montti A popular WordPress anti-malware plugin was discovered to have a reflected cross-site scripting vulnerability. This is a type of vulnerability that can allow an attacker to compromise an administrator level user of the affected website. Version 4.20.96 of the Anti-Malware Security and Brute-Force Firewall WordPress plugin contains a fix for the vulnerability. Users of the plugin are recommended to consider updating their plugin to version 4.20.96. [Read Now...]( Technical SEO, Tools [Visualizing Hot Topics Using Python To Analyze News Sitemaps]( By Koray Tugberk Gubur There are many technical aspects of news sitemaps, such as keeping a maximum of 1,000 news U.R.L.s per news sitemap. In this Python News Sitemap Analysis tutorial, we will focus on the “content” rather than the actual technical aspects. To audit a sitemap for Technical S.E.O. with Python, you should read the related guide. News Sitemap Analysis tutorial is to provide an educational Python coding session to take the keywords, ngrams, phrase patterns, languages, and other kinds of S.E.O.-related information from news websites. News S.E.O. heavily relies on quick reflexes and always-on article creation. Tracking the competitors' angles, and methods for covering a topic show how the competitors have quick reflexes for the search trends. [Read Now...]( [image]( Ebook [Mobile SEO: A Complete Guide]( [Download Now...]( Upcoming Events May 4 at 2 pm ET SERP Trends & Top Keyword Data By Industry Topic: SEO | Sponsor: SimilarWeb [Register Now]( May 11 at 2 pm ET How To Improve Your Organic Growth: Stop Building Links & Start Earning Them Topic: SEO | Sponsor: Stacker Studio [Register Now]( May 18 at 2 pm ET Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert Topic: SEO | Sponsor: Conductor [Register Now]( Digital Marketing Job of the Day [Manager, Marketing Operations]( Heartbeat,  New York, NY, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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