SEJ Today: Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, April 27, 2022 [Read the Article]( Careers, SEO [Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success]( By Helen Pollitt An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or within an existing team but not as employees. They might be responsible for a variety of tasks from pitching and closing to contract negotiations, as well as SEO. And while there are some advantages to having a variety of tasks and the freedom to take on only the projects you want, SEO consulting also has its drawbacks. This column will help you understand what to expect before choosing a career as an SEO consultant. [Keep Reading...]( Sponsored [Elevate Your SEO With Quality Influencers & Bloggers]( By Intellifluence Nearly 200,000 quality influencers and bloggers are ready to help you achieve your SEO and social media goals. [Get FREE 1 Year Subscription]( Local Search, SEO [Local B2B SEO: The Complete Guide For Local Businesses]( By Jeff Riddall The G.B.P. enables a business to provide all of its relevant details including business hours, website links, categories, products, services, logos, images and/or videos. Profiles should be made as complete as possible. Google recognizes not all business is done at fixed locations and provides several B.2.B. categories under which such businesses may operate. You can also look into your competitor’s backlink profiles to see if there are websites where they’ve obtained relevant, high authority links where you have not. Finally, pay attention to what content they are creating and at what frequency, to guide your own content marketing cadence. As mentioned, the goal is to establish your business as the local expert and this may take some effort if others are on the same path. [Read Now...]( Content, SEO [How To Handle Duplicate Content At Enterprise Scale]( By Corey Morris If possible, work with content creators, franchisees, copywriters, UX designers, and/or developers to creatively find ways to craft unique copy and content for each location. When it comes to products and ecommerce – I recommend starting with categories or product lines to prove the value. Use dynamic content blocks (similar to dynamic tags) to factor in more and more detailed copy per page as products get more specific and technical. Content management and strategy on an enterprise site have unique challenges with scale, the size, and scope of related companies or entities that are allowed to use the same copy or have relationships that aren’t always possible to manage. Through using dynamic, technical, and copy-based scaling strategies, you can work to minimize the amount of duplicate content or manage it in ways that give you control of the situation, pages that receive value, and factor it into your overall strategy. [Read Now...]( SEJ Webinar [How To Harness First-Party Data & Win In A Cookieless Future]( By Search Engine Journal How prepared is your organization for the imminent loss of third-party data? Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world. [Register Now]( News, Paid Media [Google Feels Earnings Impact From Russian War on Ukraine]( By Roger Montti Alphabet's 2022 Q1 earnings call revealed that Russia's attack and war on Ukraine is having an effect on revenues and that this effect should continue into the second quarter. [Read Now...]( Local Search [4 Top Reasons Your Google Business Profile Information Keeps Updating]( By Sherry Bonelli But did you know that at any moment, the information on your Google Business Profile could get changed? In many cases, these changes go live without you even knowing it. And some updates to your Business Profile could be drastic and negatively impact your business. So it’s crucial that you keep an eye on your Business Profile and frequently check to see if any changes were made to your company’s information. Hopefully, this information raises your awareness of the various types of changes that Google, users, your competitors, and others can make to your Google Business Profile. Since your Business Profile is one of your most important local S.E.O. strategies, it’s important to check your information often to ensure that it’s correct – and that no one has been up to mischief or that Google didn’t just make a huge mistake by wrongly changing your information. [Read Now...]( SEJ Webinar [[Webinar] How To Harness First-Party Data & Win In A Cookieless Future]( By Search Engine Journal How prepared is your organization for the imminent loss of third-party data? Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world. [Register Now]( News, YouTube [YouTube Super Thanks Rolls Out To All Monetized Channels]( By Matt G. Southern A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels. [Read Now...]( News, SEO [Google’s Q1 Earnings Are In – But What Was The Miss?]( By Miranda Miller Google reports $68 billion in Q1 revenue with $39.6 billion attributed to Search and Ads. So where did the search giant fall short? [Read Now...]( SEO [The Three Pillars Of SEO: Authority, Relevance, And Experience]( By Mark Traphagen In recent years there has been a lot of attention around E.A.T. (Expertise, Authority, and Trustworthiness) as mentioned in Google's Search Rater Quality Guidelines. In S.E.O., authority refers to the importance or weight given to a page relative to a given search query. Modern search engines such as Google use many factors (or signals) when evaluating the authority of a webpage. [Read Now...]( [image]( Ebook [Mobile SEO: A Complete Guide]( [Download Now...]( Upcoming Events April 27 at 2 pm ET How To Harness First-Party Data & Win In A Cookieless Future Topic: Paid Search | Sponsor: iQUANTI [Register Now]( May 4 at 2 pm ET SERP Trends & Top Keyword Data By Industry Topic: SEO | Sponsor: SimilarWeb [Register Now]( May 11 at 2 pm ET How To Improve Your Organic Growth: Stop Building Links & Start Earning Them Topic: SEO | Sponsor: Stacker Studio [Register Now]( Digital Marketing Job of the Day [Director of Marketing & Communications]( Texas Health Action,  Austin, TX, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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