SEJ Today: Google Analytics 4 FAQs: Stay Calm & Keep Tracking 

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Thursday, April 21, 2022 Brought to you by: [Read More]( [Read the Article]( Analytics Data, Marketing Analytics, Tools [Google Analytics 4 FAQs: Stay Calm & Keep TrackingÂ]( By Kayle Larkin On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers are unhappy with the user interface; others are frustrated that GA4 does not have key features. Many are still in the denial phase – besides, isn’t it still in beta? Let’s take a step back and answer the burning questions here: [Keep Reading...]( Sponsored [Ready to Get More Fans and Skyrocket Your Sales?]( By SEMRUSH How do you write magnetic content, go viral on social, and outrank your competitors in search? Stop switching between apps – handle it all with Semrush. [Try Semrush Free]( Enterprise SEO [Proven Ways To Improve Organic Marketing Workflow Efficiency]( By Zack Kadish The last couple of years has shown us that companies can no longer rely on their brick-and-mortar or more traditional marketing methods alone. With companies across all industries now prioritizing a digital-first strategy across the organization, this article provides the foundation for the optimal way to run a marketing team, implement S.E.O. recommendations, and increase efficiency in your organic marketing workflow. If you are the most relevant result to show the user and have the best experience, Google will reward you with a Page 1 result. This is why effective (and efficient) organic marketing is one of the most critical parts of a successful foundation in digital marketing. Educating and collaborating with other team members internally, improving S.E.O. processes and programs, and creating metrics that clearly measure S.E.O. R.O.I. is the winning formula for driving an efficient organic marketing workflow. [Read Now...]( News, TikTok [TikTok Introduces Interactive Add-Ons For Ads]( By Brian Frederick TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements are intended to help brands attract and engage viewers. [Read Now...]( SEJ Webinar [How To Harness First-Party Data & Win In A Cookieless Future]( By Search Engine Journal How prepared is your organization for the imminent loss of third-party data? Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world. [Register Now]( SEO [How Search Engines Crawl & Index: Everything You Need To Know]( By Dave Davies Crawling and indexing websites is the first step in a complex process of understanding what webpages are about in order to present them as answers to user queries. Search engines are constantly improving how they crawl and index websites. The simplest method of getting a page indexed is to do absolutely nothing. Google has crawlers following links and thus, provided your site is in the index already and that the new content is linked to from within your site, Google will eventually discover it and add it to its index. More on this later. [Read Now...]( News, Paid Search [Manager Account-Level Reporting Now Available In Google Ads]( By Brooke Osmundson The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit. [Read Now...]( SEJ Webinar [[Webinar] How To Harness First-Party Data & Win In A Cookieless Future]( By Search Engine Journal How prepared is your organization for the imminent loss of third-party data? Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world. [Register Now]( News, WordPress [Gutenberg 13.0 Previews WordPress 6.0 Improvements]( By Roger Montti WordPress released Gutenberg version 13.0 which includes numerous improvements that bring it several big steps closer to becoming the easy to use website builder it is intended to be. [Read Now...]( SEO, Tools [How To Create A Website From Your Google Business Profile]( By Matt G. Southern Google has a free, single-page website builder designed for small businesses. Anyone with a Google Business Profile can use this tool to create and edit websites in minutes on either desktop or mobile. With Google's website builder being an extension of Google Business Profile, you will need to have a complete listing in order to make use of it. Information and photos from your Google Business Profile are pulled in automatically to create a basic site, which you can customize with themes, images, and text. [Read Now...]( News, Paid Search [There’s A New Way To Create Custom Columns In Google Ads]( By Brooke Osmundson Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company. [Read Now...]( [image]( Ebook [Mobile SEO: A Complete Guide]( [Download Now...]( Upcoming Events April 27 at 2 pm ET How To Harness First-Party Data & Win In A Cookieless Future Topic: Paid Search | Sponsor: iQUANTI [Register Now]( May 4 at 2 pm ET SERP Trends & Top Keyword Data By Industry Topic: SEO | Sponsor: SimilarWeb [Register Now]( May 11 at 2 pm ET How To Improve Your Organic Growth: Stop Building Links & Start Earning Them Topic: SEO | Sponsor: Stacker Studio [Register Now]( Digital Marketing Job of the Day [Director of Marketing]( Qardio, Inc.,  San Francisco, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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