SEJ Today: SEO Glossary: 200+ Terms & Definitions You Need to Know

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Wednesday, April 20, 2022 Brought to you by: [Read More]( [Read the Article]( SEO [SEO Glossary: 200+ Terms & Definitions You Need to Know]( By Shelley Walsh Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations. This SEO glossary compiles more than 200 of the most common terms you are likely to hear and will definitely need to know during your SEO career. A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y Content that appears on a website before the user scrolls. Google created the Page Layout Algorithm in 2012 to lower the rankings of websites featuring too many ads in this space. Asynchronous JavaScript and XML is a type of programming that allows a webpage to send and receive information from a server to change that page dynamically without reloading. [Keep Reading...]( Sponsored [Ready to Get More Fans and Skyrocket Your Sales?]( By SEMRUSH How do you write magnetic content, go viral on social, and outrank your competitors in search? Stop switching between apps – handle it all with Semrush. [Try Semrush Free]( Digital Advertising, TikTok [TikTok Ads For Beginners: A Complete Guide & Steps To Success]( By Andrea Atzori With a very young audience, TikTok is quite different from the likes of Facebook and Instagram. In fact, it's reported that most of its users are below 30 years old, and Gen Z and Millennials represent the largest age groups of people using the app. Besides, when we consider its global footprint, TikTok certainly benefits from a widespread adoption worldwide with large penetration in the U.S., the Middle East and Asia. We have seen that TikTok is quite a different platform from other social media networks and as such content creation and distribution must take those differences into account. First, there is a very strong sense of community within TikTok. This is likely to stem from the fact that the large majority of its users are part of a very young generation that strongly resonates with content that is authentic and not at all pretentious. [Read Now...]( International Search, SEO [4 Key Areas Of International SEO Focus For Entering A New Market]( By Kristopher Jones Take the simple example of U.S. English speakers saying bike in casual conversation much more often than they say bicycle. You will need to put the time into researching the terms used in your target countries and translate them properly where necessary if you want your pages to rank for the most relevant terms. With enterprise websites and other large-scale sites, this research can take a substantial amount of time. On the most basic level, practicing international S.E.O. means targeting specific countries and languages on your website. But it’s not enough just to have those pages for international users to find. You need to make sure those users find all the pages on Google. There’s a way to do all of that, and keep in mind those efforts are scaled up massively when you’re an enterprise-level business. [Read Now...]( SEJ Webinar [3 Overlooked Ways To Improve Inbound Marketing ROI]( By Search Engine Journal Have big campaign goals but a small staff or budget? Learn how to improve lead quality and campaign ROI using unique inbound marketing methods that are often missed in our next webinar on April 20 at 2 p.m. ET. [Register Now]( Paid Search, Tools [How To Automate Google Ads – No Coding Required]( By Brooke Osmundson In the world of advertising, automation has not only become the norm, but the default way of advertising in some aspects. With every technology update (good or bad), there’s always some give and take from the marketing community on how to avoid or outsmart automation, or how to lean into the newest technologies. Automation used to be a word to be feared because it implied that you had to know how to code. Fear no more! Automation has become so automated itself that it allows you to lean into the proper tools and work smarter, not harder. [Read Now...]( LinkedIn, News [LinkedIn Reports Most In-Demand Jobs Across All Industries]( By Brian Frederick A report from LinkedIn shows demand for software engineers, RNs, and salespeople are high, while need for service professionals continues to grow. [Read Now...]( SEJ Webinar [[Webinar] 3 Overlooked Ways To Improve Inbound Marketing ROI]( By Search Engine Journal Have big campaign goals but a small staff or budget? Learn how to improve lead quality and campaign ROI using unique inbound marketing methods that are often missed in our next webinar on April 20 at 2 p.m. ET. [Register Now]( News, Pinterest [WooCommerce Partners with Pinterest]( By Brian Frederick New extension lets more than three million WooCommerce merchants turn their product catalogs into shoppable product Pins. [Read Now...]( Instagram, News [Instagram Wants To Make Hashtags More Valuable]( By Matt G. Southern Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. [Read Now...]( Instagram, News [Meta Adds Fundraising Features To Instagram Reels]( By Matt G. Southern Meta is bringing fundraising to Instagram Reels, allowing users to donate to more than 1.5 million charities in over 30 countries worldwide. [Read Now...]( [image]( Ebook [Mobile SEO: A Complete Guide]( [Download Now...]( Upcoming Events April 20 at 2 pm ET 3 Overlooked Ways To Improve Inbound Marketing ROI Topic: Content | Sponsor: CallRail [Register Now]( April 27 at 2 pm ET How To Harness First-Party Data & Win In A Cookieless Future Topic: Paid Search | Sponsor: iQUANTI [Register Now]( May 4 at 2 pm ET SERP Trends & Top Keyword Data By Industry Topic: SEO | Sponsor: SimilarWeb [Register Now]( May 11 at 2 pm ET How To Improve Your Organic Growth: Stop Building Links & Start Earning Them Topic: SEO | Sponsor: Stacker Studio [Register Now]( Digital Marketing Job of the Day [Marketing Director]( Amino Transport,  Dallas, TX, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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