SEJ Today: Small Business Marketing 101: Getting Started

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Tuesday, April 19, 2022 Brought to you by: [Read More]( [Read the Article]( Digital Experience, SEO [Small Business Marketing 101: Getting Started]( By Manick Bhan Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often have to wear multiple hats to keep their business running. This can result in their marketing strategy falling to the wayside as they focus on the daily operations of running their business. Thankfully, developing a small business marketing strategy doesn’t require a background or career in marketing. Plus, it can be both straightforward and affordable. [Keep Reading...]( Sponsored [Ready to Get More Fans and Skyrocket Your Sales?]( By SEMRUSH How do you write magnetic content, go viral on social, and outrank your competitors in search? Stop switching between apps – handle it all with Semrush. [Try Semrush Free]( Digital Trends, News [Best Times To Post On Social Media In 2022]( By Matt G. Southern The best times to post on social media continue to stray from the norm as people around the world adjust to ever changing routines. [Read Now...]( Careers, Paid Search [5 PPC Certification Course Options For Digital Marketers]( By Amanda DiSilvestro Whether you are an individual hoping to launch a career in digital marketing or a marketing team member looking for new ways to attract new customers to your business, you should consider earning P.P.C. certifications. Not only does this “look good” and help you establish authority, but what you learn will be invaluable no matter your industry. Even if you don't use P.P.C. right away for your own ventures, your competitors likely do, so the more you know the faster you can grow. Read on to see how you can increase your level of knowledge and skill in online advertising through what we feel are the top five most valuable P.P.C. certification programs available. We’ll walk you through course overviews, what you’ll learn, the cost of the programs, and how to register. [Read Now...]( Sponsored [Marketing Is A Puzzle Put The Pieces Together]( By Conductor Get your discounted ticket for C3 2022, Conductor’s annual SEO + content marketing conference. [Register Now]( Ecommerce, News [New Web.com eCommerce Platform Helps SMBs Reach Millions of Potential Buyers]( By Roger Montti Web.com announced a new eCommerce platform that offers a way for SMBs to get online and start selling, manage inventory across multiple marketplaces, in an easy to build, easy to manage solution that also comes with SEO built right in. [Read Now...]( Ask an SEO, Content [Why Would Optimizing Existing Content Cause Rankings To Drop?]( By Miranda Miller Updating and optimizing existing content is a great practice that can dramatically improve user experience and rankings. But it's a process. Don't rush it. Focus on your most potentially lucrative pages and optimizations first, and always be ready to roll it back if you've accidentally tanked your rankings. [Read Now...]( SEJ Webinar [[Webinar] 3 Overlooked Ways To Improve Inbound Marketing ROI]( By Search Engine Journal Have big campaign goals but a small staff or budget? Learn how to improve lead quality and campaign ROI using unique inbound marketing methods that are often missed in our next webinar on April 20 at 2 p.m. ET. [Register Now]( News, WordPress [WordPress Performance Lab Plugin Officially Out of Beta]( By Roger Montti WordPress announced that it's Performance Lab plugin is officially out of Beta testing stage and is officially released as version 1.0. This means that the Performance plugin is considered stable and that there should be no infrastructure bugs and that it is considered ready for testing performance improvements before they are released within the WordPress Core. [Read Now...]( Content, SEO [8 Best Enterprise-Level SEO Tools For Content Optimization]( By Jessica Foster Enterprises have big goals for S.E.O. and even bigger appetites for content. The need for content optimization can seem unending. That’s why enterprise-level S.E.O. tools are a godsend for updating content on a massive scale. Enterprises, in particular, often face significant challenges when it comes to content optimization. For example, optimizing a large catalog of web pages, and the sheer governance factor of managing content across several properties. Fortunately, plenty of S.E.O. tools offer either enterprise-level features or enterprise-level subscriptions to help optimize content at volume even easier. [Read Now...]( SEO [Website Spring Cleaning In 3 Easy Steps]( By Josh McCoy A clean website allows you the ability to traverse your admin section and review content without sifting through a sea of U.R.L.s. Your users will also feel comfortable traversing your website as it will be easier to access needed content and simplify their journey. Finally, we must do whatever we can to appease crawling search engines. Through a review of all website content, some content removal, and some polishing, you now have now completed what should be a yearly tradition to keep. Websites should be a functional connection between you and your online audience. Eliminating all that is not necessary leaves you a happier website manager, gives your audience a clear path and provides search engines with a job of crawling only what is necessary on your domain. [Read Now...]( [image]( Ebook [Mobile SEO: A Complete Guide]( [Download Now...]( Upcoming Events April 20 at 2 pm ET 3 Overlooked Ways To Improve Inbound Marketing ROI Topic: Content | Sponsor: CallRail [Register Now]( April 27 at 2 pm ET How To Harness First-Party Data & Win In A Cookieless Future Topic: Paid Search | Sponsor: iQUANTI [Register Now]( May 4 at 2 pm ET SERP Trends & Top Keyword Data By Industry Topic: SEO | Sponsor: SimilarWeb [Register Now]( May 11 at 2 pm ET How To Improve Your Organic Growth: Stop Building Links & Start Earning Them Topic: SEO | Sponsor: Stacker Studio [Register Now]( Digital Marketing Job of the Day [Marketing Director]( Venel,  Omaha, NE, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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