SEJ Today: Building An SEO Business Case Your Boss Can’t Say No To

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Tuesday, April 12, 2022 Brought to you by: [Read More]( [Read the Article]( SEO [Building An SEO Business Case Your Boss Can’t Say No To]( By Loren Baker Scientists may tell you the last dinosaurs died out 65 million years ago, but they haven’t met your boss. The very definition of old school; she’s the kind of person who only begrudgingly accepted email because she’s still convinced the internet is a fad. But she’s the decision-maker and the person who controls the purse strings. How do you convince her of the importance of SEO? How do you build a case for adding it to your marketing plan and allocating the resources to make it successful? If only there was some sort of handy guide you could refer to… oh wait. We’ve got just the thing. [Keep Reading...]( Sponsored [Marketing Agency Directory Checklist]( By CallRail Check out the top 15 marketing agency directories for your agency to list in, as well as tips to optimize your profile and grab prospects’ attention, presented by CallRail. [Download Now]( Digital Experience, TikTok [40+ TikTok Stats Digital Marketers Need To Know]( By Miranda Miller TikTok is here to stay and is worth at least taking a look at as part of your marketing mix. It isn't a fad, and the audience is not limited to one narrow group or demographic. TikTok has become mainstream, and the people who use it demonstrate a good level of commercial intent. TikTok is a two-way channel where users expect a conversation and don't like to be "sold." [Read Now...]( Ask an SEO [Last Name & City Name The Same: How To Show Google The Difference]( By Adam Riemer The last one which is also the most tricky is to build local citations and local backlinks. In your case, this is easy since you have a licensed professional that can become a local expert. By getting community and city-based links and references you can help to show Google that you are a known figure, entity, company, or brand for that region. You are trying to show you are the dominant force and being referenced regularly for a specific region. You still want to focus on quality, and also focus on the localized aspect of the website that is linking to you. Even if you do all of the above there is a chance Google will show you in the city your client shares a name with. [Read Now...]( Sponsored [Make your site shine with smart marketing tools]( By SEMRUSH Get all the marketing firepower you need in one place. [Try It Free]( News, WordPress [How to Block Scrapers, Hackers & Spammers With Wordfence]( By Roger Montti Wordfence is a popular WordPress security plugin. Among the features are scanner that monitors for hacked files and a firewall with regularly updated rules that proactively blocks malicious bots. [Read Now...]( Mobile Search, News, SEO [Mobile SEO: A Complete Guide [Ebook]]( By Loren Baker The more understanding you have on how users engage across devices to meet their needs and intent, the deeper the connection you’ll build with them and the better you’ll be able to shape your S.E.O. strategy. Grab a copy of our Mobile S.E.O.: A Complete Guide developed by some of the industry’s leading practitioners to help you navigate the world of mobile search and emerge on top. Designed together with our sponsors, Rock Content and Podium, our Mobile S.E.O.: A Complete Guide aims to walk you through the journey to a rich mobile experience that is optimized for search. [Read Now...]( SEJ Webinar [State of Organic Marketing Webinar: Strategies, Trends & Priorities]( By Search Engine Journal Conductor surveyed top marketers to understand better their challenges and how they expect to achieve success in 2022. Register for this webinar to learn those strategies, trends, and priorities that will help you find the right focus areas and gain influence within your organization. [Register Now]( SEO [Google Creates Bubble Chart Template For Data Studio]( By Matt G. Southern Google has created and shared a free template for visualizing your Search Console data as a bubble chart in Google Data Studio. [Read Now...]( News, Pinterest [Pinterest Bans Climate Change Misinformation]( By Brooke Osmundson Pinterest rolled out a new content policy to combat misinformation on climate change. It's the first digital platform to provide clear and distinct guidelines. [Read Now...]( News, SEO [SEO’s Whisper Network Hasn’t Stopped Conference Harassment. What’s Next?]( By Miranda Miller We're not advocating for cancel culture. People need to be told straight up why the behavior is problematic and what impact it's having on others. They must be given an opportunity to change. Sunlight is the best disinfectant. It’s time to take this out of the whisper network and shine a light on conference harassment, where and when it’s happening. [Read Now...]( [image]( Ebook [Mobile SEO: A Complete Guide]( [Download Now...]( Upcoming Events April 13 at 2 pm ET State Of Organic Marketing In 2022: Top SEO Priorities Topic: SEO | Sponsor: Conductor [Register Now]( April 20 at 2 pm ET 3 Overlooked Ways To Improve Inbound Marketing ROI Topic: Content Marketing | Sponsor: CallRail [Register Now]( April 27 at 2 pm ET How To Harness First-Party Data & Win In A Cookieless Future Topic: Paid Search | Sponsor: iQUANTI [Register Now]( May 11 at 2 pm ET How To Improve Your Organic Growth: Stop Building Links & Start Earning Them Topic: SEO | Sponsor: Stacker Studio [Register Now]( Digital Marketing Job of the Day [Director Marketing]( HireResources a Tailored Solutions Company (WO),  Newark, NJ, USA, Salary: $100K/year-$110K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â