SEJ Today: Getting Started With GA4: These 4 Tips Will Get You Up & Running

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Thursday, April 7, 2022 Brought to you by: [Read More]( [Read the Article]( Marketing Analytics, SEO [Getting Started With GA4: These 4 Tips Will Get You Up & Running]( By Kayle Larkin As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits. This is a major change, and it means that Google Analytics 4 (GA4) will fully replace Universal Analytics (UA). The good news is there is still time – but you can’t keep putting off learning GA4. Consider this article your training wheels for navigating GA4. Here's you'll learn where to find the most important information about your marketing efforts, including: [Keep Reading...]( Sponsored [Shine Brighter Than The Competition]( By SEMRUSH How do you write magnetic content, go viral on social, and outrank your competitors in search? Stop switching between apps – handle it all with Semrush. [Try It Free]( News, Paid Search [Google Ads Experiencing Latency Issues]( By Brooke Osmundson Google Ads' recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime. [Read Now...]( News, SEO [Google Multisearch: A New Way To Search With Text & Images]( By Matt G. Southern Google is introducing a new way to search the web using a combination of text and images at the same time. [Read Now...]( SEJ Webinar [State Of Organic Marketing In 2022: Top SEO Priorities]( By Search Engine Journal Conductor surveyed top marketers to understand better their challenges and how they expect to achieve success in 2022. Register for this webinar to learn those strategies, trends, and priorities that will help you find the right focus areas and gain influence within your organization. [Register Now]( SEO [What Is DuckDuckGo & Who Uses This Alternative Search Engine?]( By Kaitie Frank If you are someone who values their online privacy and doesn’t mind taking a few extra minutes to search, then DuckDuckGo is a viable alternative. However, if you like all the bells and whistles of other major search engines, then remember that those luxuries come at a cost. When you visit a website, that website takes note of your I.P. address through network routers, so they know where to send the information. Typically, a website will store your I.P. address and the data. However, DuckDuckGo promises to hide your I.P. address when using its search engine. [Read Now...]( Digital Experience, Tools [15 Top Digital Marketing Tools & Why We Love Them]( By Darrell Williams No matter what digital marketing niche you operate in the goal is to automate your marketing efforts. The fifteen tools mentioned are excellent for automation that will easily save you time which will generate more revenue for your organization. If you are a startup founder, blogger, or internet-based small business, consider integrating the tools mentioned into your tech stack. Due to an ever-changing landscape in the digital marketing industry, marketers who aim to create a sustainable business model need tools more than ever to compete with competitors.  The following 15 digital marketing tools will help you automate and scale business growth to new heights. [Read Now...]( SEJ Webinar [State of Organic Marketing Webinar: Strategies, Trends & Priorities]( By Search Engine Journal Conductor surveyed top marketers to understand better their challenges and how they expect to achieve success in 2022. Register for this webinar to learn those strategies, trends, and priorities that will help you find the right focus areas and gain influence within your organization. [Register Now]( News, SEO [SEO Best Practice for Alt Text]( By Roger Montti In a Google Office-hours hangout, Google's John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and suggested ways to use the Alt Text that would be good for SEO. [Read Now...]( Paid Search [14 Types Of Google Ads Extensions & What They Do]( By Brian Frederick If Google Ads are a part of your marketing strategy, you’re probably always on the lookout for ways to boost performance. You not only want more clicks, but you want more high-quality clicks, from the type of user who takes action once they hit your landing page. But that’s easier said than done. You could spend countless hours tweaking every ad as you A./B. test minute differences in copy and structure – or you could utilize Google Ads extensions. You may be familiar with Google Ads extensions; you may have read about them or maybe you’re even using them already. But you may not realize Google adds more types nearly every year. This guide will help you understand each type of Ad extension, so you can optimize them for maximum performance and get more bang for your P.P.C. buck. [Read Now...]( News, SEO [Google Says AI Generated Content Is Against Guidelines]( By Matt G. Southern Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. [Read Now...]( [image]( Ebook [Perfectly Optimized Content From Start To Finish]( [Download Now...]( Upcoming Events April 13 at 2 pm ET State Of Organic Marketing In 2022: Top SEO Priorities Topic: SEO | Sponsor: Conductor [Register Now]( April 20 at 2 pm ET 3 Overlooked Ways To Improve Inbound Marketing ROI Topic: Content Marketing | Sponsor: CallRail [Register Now]( May 11 at 2 pm ET How To Improve Your Organic Growth: Stop Building Links & Start Earning Them Topic: SEO | Sponsor: Stacker Studio [Register Now]( Digital Marketing Job of the Day [Senior Manager, Digital Marketing - Remote]( AgilityHealth,  Omaha, NE, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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