SEJ Today: Report From Ukraine: 8 Stories Of Hope From The SEO Community

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Wednesday, April 6, 2022 Brought to you by: [Read More]( [Read the Article]( News, SEO [Report From Ukraine: 8 Stories Of Hope From The SEO Community]( By Svetlana Shchehel February 23, 2022, was a regular Wednesday for Ukrainian marketers and SEO specialists. We had our morning coffees and did tech audits, built some links, and revamped a couple of landing pages. We were striving for better visibility and conversions, trying hard to keep up with the deadlines, and hoping to reach our KPIs. Then, on February 24, the whole of Ukraine woke up in a newly fragile and terrifying world. Our plans, aspirations, and priorities were transformed. [Keep Reading...]( Sponsored [Shine Brighter Than The Competition]( By SEMRUSH How do you write magnetic content, go viral on social, and outrank your competitors in search? Stop switching between apps – handle it all with Semrush. [Try It Free]( Link Building, SEO [How To Visualize & Customize Backlink Analysis With Python]( By Andreas Voniatis So what is the value of a site’s backlinks for S.E.O.? At its simplest, I’d say quality and quantity. Quality is subjective to the expert yet definitive to Google by way of metrics such as authority, content relevance. It’s no secret that backlinks play a big part in Google’s algorithm so it makes sense as a minimum to understand your own site before comparing it with the competition, of which the former is what we will do today. While most of the analysis can be done on a spreadsheet, Python has certain advantages. Other than the sheer number of rows it can handle, it can also look at the statistical side more readily such as distributions. [Read Now...]( Paid Search [Google Discovery Ads Dos and Don’ts For More Successful Campaigns]( By Justin Lugbill An impression to the right audience has value. If you want to build a future-proof marketing program, demand must be generated through T.O.F. initiatives that value non-click conversion points. While it is hard to quantify sometimes, there are multiple indicators you can use to help you determine whether the channel or tactic is effective. Building demand for tomorrow at the top of the funnel requires a different mindset which can make some marketers (and, let’s face it, their C.F.O.s) uncomfortable. The good news is that higher-funnel initiatives influence conversions down-funnel, and there are a variety of ways to measure it. [Read Now...]( SEJ Webinar [Google Algorithm Updates & Local SEO: 6 Top Tips From Experts]( By Search Engine Journal Want those future customers to see your business in their Google search? Discover what Google looks for when ranking a business in our next webinar on April 6 at 2 p.m. ET. [Register Now]( Content Marketing, SEO [Does Word Count Really Matter For SEO Content?]( By Maddy Osman If they want comprehensive information, then you might aim to meet or exceed your competitors’ word count. Conversely, you might choose to create shorter content that gets to the point faster for keywords where the audience wants quick answers. As it relates to word count, search intent can help you decide whether you want to follow the competition’s lead or differentiate your content through length. Ultimately, you have to understand the audience of each keyword and publish the content that best serves their needs. Word count won’t be the factor that pushes your content to the top, but it can help you define what’s “relevant and useful” for a particular keyword. Use the writing advice and questions above to find your optimal word count starting point, but keep in mind that all your words should provide value to your readers. [Read Now...]( News, Twitter [Twitter Confirms It’s Working On An Edit Button]( By Matt G. Southern Twitter confirms it’s working on an edit button and will begin testing it with select users in the coming months. [Read Now...]( Sponsored [How To Scale Content Marketing & Improve Organic Search Rankings]( By Samuel Darwin Creating content for your website, but not seeing the results you desire? Let's solve those worries by looking at how scalable content marketing can help. [Read More]( Digital Experience, Marketing Analytics [15 Digital Marketing ROI Metrics You Need To Know]( By Stoney G deGeyter While you want to see the number of your orders increase, paying attention to the value of the average ticket can reap significant rewards. It is an essential metric that can help marketers keep track of profits and manage revenue growth and profit reporting. A slight increase in average order value can bring in thousands of dollars of new revenue and can often be as simple as improving user experience and providing up-sell opportunities. While blogs have notorious high bounce and exit rates, that doesn’t mean you have to resign yourself to those ridiculously valueless numbers. Instead, use them to set goals for driving traffic from your blog to your main site. A small increase in blog click-throughs can provide valuable new business at almost no additional marketing costs. [Read Now...]( Paid Search [5 Reasons To Learn To Code Google Ads Scripts Now]( By Jonathan Befort Deciding to learn, use, edit and create Google Ads scripts can be intimidating, but I wanted to leave you with a challenge. Go to the Google Ads scripts developer page and look it over. Examine the different things you can do with scripts in your Google Ads campaigns and look at the provided JavaScript code examples. If you were new to coding and trying to do something complicated, writing a script could take a while. However, there is an entire world of pre-made scripts only needing minor tweaks to deploy in your campaigns. If you have thought about automating something in Google Ads, someone has probably already written that script. [Read Now...]( Content Marketing, Digital Experience [9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets]( By Robyn Johnson Many writers focus on just the external features of the products. However, focusing on the internal (generally emotional and status-related) and external benefits your product provides to your customers is a powerful way to increase conversion rates. When writing your bullets, highlight the essential benefits that clarify how your product is the best choice and better than your competitors. You can do this by consistently testing slight adjustments in your product image, title, bullet points, and any additional persuasive copy and seeing how buyers respond. There are currently multiple ways to perform A.B. testing on Amazon, including their "Manage My Experiment" tool and numerous third-party tools meant for Amazon testing. When you test and find the best iteration for your product, you'll ensure that your listing has maximum effectiveness and that you aren't letting any potential conversions slip through the cracks. [Read Now...]( [image]( Ebook [Perfectly Optimized Content From Start To Finish]( [Download Now...]( Upcoming Events April 6 at 2 pm ET Google Algorithm Updates & Local SEO: 6 Top Tips From Experts Topic: SEO | Sponsor: Birdeye [Register Now]( April 13 at 2 pm ET State Of Organic Marketing In 2022: Top SEO Priorities Topic: SEO | Sponsor: Conductor [Register Now]( April 20 at 2 pm ET 3 Overlooked Ways To Improve Inbound Marketing ROI Topic: Content Marketing | Sponsor: CallRail [Register Now]( May 11 at 2 pm ET How To Improve Your Organic Growth: Stop Building Links & Start Earning Them Topic: SEO | Sponsor: Stacker Studio [Register Now]( Digital Marketing Job of the Day [Product Marketing Manager]( Pacvue,  Los Angeles, CA, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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