SEJ Today: Growing Into In-House SEO Leadership With Tessa Nadik

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Tuesday, March 29, 2022 Brought to you by: [Read More]( [Read the Article]( Careers & Education, SEO [Growing Into In-House SEO Leadership With Tessa Nadik]( By Miranda Miller Evolving and maturing in your career from a tactical SEO professional to a strategic leader is no easy feat, and there are plenty of people who will question your aspirations along the way. Just ask Tessa Nadik, the Senior Director of SEO Product and Content Strategy for Kelley Blue Book and Autotrader. "I cannot count the number of times I was told, 'SEO is not a career path,'" Nadik told me recently. "SEO is a fulfilling career path with endless growth opportunities, especially if you do well with analysis, critical thinking, and constant change. I spent too much time thinking, 'What's next?' when in reality, SEO itself is a very valid career path," she added. Tessa was a technical web analyst for United States Steel when an acquaintance introduced her to an interesting opportunity: a small steel manufacturing/sales company looking to hire someone to build their SEO and inbound marketing presence. [Keep Reading...]( Sponsored [Boost Incoming Traffic With Real User Search Data]( By Similarweb Similarweb keyword research tools are powered by behavioral data (a.k.a., real searches from real users) and contain over 5 billion keywords. [Try It For Free]( News, TikTok [TikTok Taps Into GIPHY’s Video Clips With New Editing Tool]( By Matt G. Southern TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. [Read Now...]( Marketing Analytics, News [Top Digital Marketing Trends For 2022: Oracle Survey Results]( By Miranda Miller Delivering an exceptional customer experience in this environment is a top priority and also the most pervasive challenge for marketers right now, according to the new Marketing Trends 2022 report from Oracle and Ascend2. [Read Now...]( Sponsored [Online Directories to Boost Your Agency's Visibility]( By CallRail Get your business in front of more prospects with this checklist of marketing agency directories. [Download Now]( News, Tools [Google Search Console Updates Structured Data Report]( By Matt G. Southern Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. [Read Now...]( SEO [A Complete SEO Checklist For Website Owners]( By Corey Morris Whether you're just starting out or are a Fortune 500 brand, you'll find that by being able to commit to an S.E.O. plan, focusing on the full set of factors, optimizing in rounds of updates to address as many as you can, and measuring your performance, you'll see improvement along the way. As you start out with S.E.O. or work to continue to improve and incorporate the factors into your plan, also keep in mind the factors that make up a good website. External factors are things that you can't control on your website and don’t necessarily fall into a checklist. However, I’d be remiss if I painted a picture that all you need to do are the indexing and on-page things and that you’re going to rise to the top of the search engines. On-page factors influence relevance and trust of your content to the search engines. External factors influence your “authority” status and validate your site as the subject matter expert. [Read Now...]( Sponsored [7 Insights Into Marketing To Grow Your Agency In 2022]( By CallRail Will 2022 be another great year for agency growth? We believe it will be, especially if your agency exceeds what your competition may be doing. [Read More]( Content Marketing, SEJ Show [B2B Content Strategies for SEO & Beyond - Ep. 264]( By Loren Baker Excellent content can be a powerful tool for the B2B world. It's key to know how it will benefit your company and what SEO strategies you should use. Kameron Jenkins, Content Lead at Shopify and ex-Botify & Moz Content Marketer, joined me on the SEJ Show to discuss Content Marketing Strategies for the B2B world and how excellent content can help SEO & multiple marketing channels. Kameron Jenkins, Content Lead at Shopify and ex-Botify & Moz Content Marketer, joined me on the SEJ Show to discuss Content Marketing Strategies for the B2B world and how excellent content can help SEO & multiple marketing channels. You’ll get insights into the most important factors to consider when considering B2B content strategies. [Read Now...]( Ask an SEO [Tagging Blog Posts: Do Blog Tags Help SEO?]( By Adam Riemer For blogs that use tags, I highly recommend you apply a metarobots noindex, follow to tags. The reason why you want to noindex, follow tags is because tags normally lead to thin, duplicate, or competing copy, so you don't want to waste Google's crawl even if you have proper canonical links, and you could have internal links that are relevant to follow. Unless you are a publisher making money on pageview, and the tags are driving a lot of revenue for you, I would not recommend using them. You're likely better off focusing on your categories and blog posts while using proper site structure including categories, subcategories, breadcrumbs, sitemaps, internal links, and navigational elements. [Read Now...]( Digital Advertising, Facebook [Facebook Ads: Who’s Best At Earning The Click & How It’s Done]( By Jason J. Zotara I recommend that businesses utilize various ads since everyone engages differently with ads. While some prefer video presentations, others prefer words accompanying strong visuals. Trying a variety of formats will give your business valuable insight into the ads that attract your target audience. Facebook ads generate revenue for large and small businesses through their expansive audience. Therefore, taking the time to create ads that generate clicks is worth it in the long run. By considering the formats to best showcase your products while actively engaging with your audience’s interests, your marketing team can create a Facebook campaign that clicks. [Read Now...]( [image]( Ebook [Perfectly Optimized Content From Start To Finish]( [Download Now...]( Upcoming Events April 6 at 2 pm ET Google Algorithm Updates & Local SEO: 6 Top Tips From Experts Topic: SEO | Sponsor: Birdeye [Register Now]( April 13 at 2 pm ET State Of Organic Marketing In 2022: Top SEO Priorities Topic: SEO | Sponsor: Conductor [Register Now]( April 20 at 2 pm ET 3 Overlooked Ways To Improve Inbound Marketing ROI Topic: Content Marketing | Sponsor: CallRail [Register Now]( Digital Marketing Job of the Day [Results Account Manager - Automotive Digital Marketing]( DealerCMO,  Atlanta, GA, USA, Salary: $75K/year-$120K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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