SEJ Today: How To Do A Sitemap Audit For Better Indexing & Crawling Via Python

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Friday, March 25, 2022 Brought to you by: [Read More]( [Read the Article]( SEO [How To Do A Sitemap Audit For Better Indexing & Crawling Via Python]( By Koray Tugberk Gubur Sitemap auditing involves syntax, crawlability, and indexation checks for the URLs and tags in your sitemap files. A sitemap file contains the URLs to index with further information regarding the last modification date, priority of the URL, images, videos on the URL, and other language alternates of the URL, along with the change frequency. Sitemap index files can involve millions of URLs, even if a single sitemap can only involve 50,000 URLs at the top. Auditing these URLs for better indexation and crawling might take time. But with the help of Python and SEO automation, it is possible to audit millions of URLs within the sitemaps. [Keep Reading...]( Sponsored [SEO Without the Struggle]( By SEMRUSH Between off-page, on-page, and technical SEO, it can be overwhelming. Relieve your SEO struggles (even tricky site issues) right here. [Try It for Free]( Content Marketing, Digital Experience [What’s The Alternative To Spending $7 Million On A Super Bowl Ad?]( By Greg Jarboe Brands that spend big money on Super Bowl advertising are missing an opportunity to connect with new and younger audiences. A $6.5 million T.V. advert during a global sporting event is for sure going to see some effect, but it means brands are only reaching the top of the customer marketing funnel. Results are hard to measure, as is success. Last month, I asked a diverse group of five digital marketing experts to share the advice that they'd give if one of their prospects or clients asked, “What’s the alternative to spending up to $7 million on a 30-second spot during the Big Game?” And since many of the most memorable Super Bowl commercials were 60 seconds long, some of these brands and agencies might ask, “What’s the alternative to spending up to $14 million on an ad that reaches 112.3 million viewers?” [Read Now...]( Local Search [How To Completely Optimize Your Google Business Profile]( By Sam Hollingsworth Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps. Seasoned S.E.O. professionals use Google Business Profiles to leverage a location-based strategy. Google Business Profiles complement a brand's already-existing website(s) by giving it a public identity and presence with a profile on Google. The information provided about a business through Google Business Profiles can appear in Google Search and Google Maps. [Read Now...]( News, WordPress [Yoast WordPress Plugin Update Causes Fatal Errors]( By Roger Montti Yoast WordPress SEO plugin released an update but it soon became apparent that something went horribly wrong for some users. It appears that the problem caused fatal errors. Negatively affected victims of the Yoast update had to roll back to a previous version of Yoast. [Read Now...]( SEO [The 9 Most Important SEO KPIs You Should Be Tracking]( By Roger Montti If you ask 10 S.E.Os. what their top S.E.O. Key Performance Indicators (K.P.Is.) are, you'll likely receive 10 different answers. The reason is because K.P.Is. are situational, they are specific to each type of business. Accordingly, the following are nine K.P.Is. that can be considered important for a wide variety of online monetization models. An interesting thing about K.P.Is. is that K.P.Is. aren't always metrics that show where you are winning. They can also be metrics that show where improvement is needed. Many people rightly focus on metrics related to winning and focus on improving those in order to increase sales, conversions, and other metrics of winning. It's a good approach. [Read Now...]( Local Search, News [Google Removed 7 Million Fake Business Profiles In 2021]( By Matt G. Southern In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. [Read Now...]( News, Twitter [Twitter DM Search Lets You Find Messages By Keyword]( By Matt G. Southern Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. [Read Now...]( Mobile Search, SEO [Voice Search Optimization At Scale: A Guide For Enterprise Marketers]( By Ludwig Makhyan Actions will help ensure that anyone using Android devices or Google Assistant will have an easy time finding your content. Voice search is quickly becoming the go-to way for people to search. While there will always be traditional typed searches made, enterprises and marketers need to focus on the possibilities that voice search has to offer. "Speak the customer's language" is often repeated across industries. However, when dealing with voice search, a shift towards conversational tone is emerging. As it turns out, the stuffy "business tone" isn't how most people use their Google Assistant or Amazon Echo. [Read Now...]( [image]( Podcast [Ask A PPC Live 2022 With Navah Hopkins - Ep. 265]( [Read More...]( Upcoming Events April 6 at 2 pm ET Google Algorithm Updates & Local SEO: 6 Top Tips From Experts Topic: SEO | Sponsor: Birdeye [Register Now]( April 13 at 2 pm ET State Of Organic Marketing In 2022: Top SEO Priorities Topic: SEO | Sponsor: Conductor [Register Now]( April 20 at 2 pm ET 3 Overlooked Ways To Improve Inbound Marketing ROI Topic: Content Marketing | Sponsor: CallRail [Register Now]( Digital Marketing Job of the Day [Digital Marketing Manager]( Self Opportunity, Inc.,  Dallas, TX, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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