SEJ Today: Voice Search Optimization At Scale: A Guide For Enterprise Marketers

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Thursday, March 24, 2022 Brought to you by: [Read More]( [Read the Article]( Mobile Search, SEO [Voice Search Optimization At Scale: A Guide For Enterprise Marketers]( By Ludwig Makhyan Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a search away and now, we've seen a cosmic shift to voice search. Statistically, voice isn't something that enterprise marketers can ignore because: Voice optimization at scale is what every business should be doing. For enterprises, the challenge is scale due to the wealth of content assets they control. In this column, we'll take a look at specific tactics and optimizations that will support your voice strategy including schema markup, keyword research, site speed, FAQs, Google Actions, and more. [Keep Reading...]( Sponsored [SEO Without the Struggle]( By SEMRUSH Between off-page, on-page, and technical SEO, it can be overwhelming. Relieve your SEO struggles (even tricky site issues) right here. [Try It for Free]( Local Search, News [Google Removed 7 Million Fake Business Profiles In 2021]( By Matt G. Southern In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. [Read Now...]( News, Twitter [Twitter DM Search Lets You Find Messages By Keyword]( By Matt G. Southern Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. [Read Now...]( Sponsored [PPC Management Insights from Your Peers]( By Swydo Discover what the future of PPC looks like from a global survey done by Swydo. [Preview The Survey Data]( SEO [Google LaMDA: How Language Model For Dialogue Applications Work]( By Ruth Everett Google is clear about the fact that there are benefits and risks to open-ended dialog models such as LaMDA and are therefore committed to improving the safety and groundedness of them to ensure a more reliable and unbiased experience. Training LaMDA models on different data, including images or videos, is another thing we may see in the future. The model is trained to be able to find patterns in sentences, correlations between the different words used in those sentences, and even predict which word is likely to come next. It does this by studying datasets consisting of dialogue rather than just individual words. While a conversational A.I. system is similar to chatbot software, there are some key differences between the two. [Read Now...]( News, SEO [How to Rank Seasonal Ecommerce Products]( By Roger Montti Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John […] [Read Now...]( News, SEO [Why Search Console Query Reports Are Inconsistent]( By Roger Montti Google's John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of search queries than the search console query report displays. [Read Now...]( SEO [The Link Title Attribute: What It Is & How To Use It]( By Brian Harnish Link attributes abound in the world of S.E.O., including link title, alternative text, and others. In fact, there are newer rules you need to use if you wish to remain up-to-date on your link optimization. These types of attributes are important. Not only do they help clarify the context of your link, they also help to control how Google sees your link. Whether it's a paid link, a free link, or whatever, you want to make sure you are using the correct attributes so Google does not mis-attribute the wrong meaning of your links, resulting in sub-standard results. And S.E.O. is all about results! The way you get to better results is by using best practices and ensuring that you don't run afoul of Google's Webmaster Guidelines. [Read Now...]( News, Paid Search [New Related Search Feature For AdSense Is Introduced]( By Brooke Osmundson The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started. 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