SEJ Today: Local SEO Guide For Ecommerce & Online Ordering

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Monday, February 28, 2022 Brought to you by: [Read More]( [Read the Article]( Local Search, SEO [Local SEO Guide For Ecommerce & Online Ordering]( By Marshall Nyman With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page. This also allows customers to choose how they want to receive their product with delivery or pickup options that best fit their needs. With this shift, the strategy on how to maximize a brand’s online ordering experience has changed. [Keep Reading...]( Sponsored [See Which Organic Keywords Drive Conversions And Revenue]( By Keyword Hero Upgrade your Google Analytics and replace (not provided) with your actual organic keywords. Monitor the performance metrics, for each organic keyword, including avg. session duration, bounce rate and more. [Try It Free]( SEO [Are Title Tags A Google Ranking Factor?]( By Matt G. Southern As the most visible component of Google's search results pages, page titles are thought to carry significant weight as a ranking factor. Is it possible to overvalue the impact of your title tags when it comes to improving search rankings? There’s little doubt Google’s algorithm takes page titles into consideration. Page titles are a confirmed Google ranking factor, with evidence suggesting the strength ranges from mild to moderate. The title tag is a tool for communicating to Google what a page is about. It helps crawlers understand what category the page fits into and which queries it may be able to answer. [Read Now...]( SEO, Web Development [Weebly SEO: Features, Limitations & Tips For Optimizing Your Site]( By Loren Baker There are a few less-than-ideal features, but overall, Weebly is a good platform for most people’s SEO needs. With a bit of elbow grease and the tips included here, it’s quite possible to have your site show up on the first page of Google. But like all S.E.O., it takes work, patience, and determination to reach the top. Website builders like Weebly are great for people who need a site but don’t have much (or any) knowledge about H.T.M.L., C.S.S., and other coding languages. With drag-and-drop functionality, templates, and other useful tools, building websites with Weebly is user-friendly and doesn’t require any specialized knowledge. [Read Now...]( SEJ Webinar [On-Site Search Intent: 3 Powerful Ways To Increase Sales [Webinar]]( By Search Engine Journal What if we told you the power of search intent could be used for more than just getting visitors to your site? It can also tell you how users are searching on your site and what they want to do now that they are there. Register for this webinar to discover how on-site search intent can help you create the perfect conversion experience and get more leads, sales, and clients. [Register Now]( Paid Search [What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY]]( By Brooke Osmundson “Is this a good click-through rate?” “Why is our cost per conversion high? Is this in-line with our competitors?” “What’s a good conversion rate?” How many times do you get asked these questions in a week? A month? Nothing’s more frustrating than getting these questions from your C-Suite team without having data to back it up. Or, you have outdated data that is not useful in today’s advertising world. Keeping up-to-date on industry benchmarks is crucial to help answer these questions for your business. Wordstream by LOCALi.Q. recently published their Search Advertising benchmarks for 2021. [Read Now...]( News, SEO [Are Brand Mentions Important to Google’s Algorithm?]( By Roger Montti Google's John Mueller was asked if "unlinked brand mentions" were important in Google's algorithm. It was apparent from John's response that "brand mentions" is probably not a real thing in Google's algorithm, but he also said that there may be value to site visitors who encounter them. [Read Now...]( SEJ Webinar [Learn How On-site Search Intent Can Help You Get More Leads & Sales]( By Search Engine Journal What if we told you the power of search intent could be used for more than just getting visitors to your site? It can also tell you how users are searching on your site and what they want to do now that they are there. Register for this webinar to discover how on-site search intent can help you create the perfect conversion experience and get more leads, sales, and clients. [Register Now]( News, Web Development, WordPress [Rank Math Integrates IndexNow for WordPress Sites]( By Brock Cooper Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. [Read Now...]( Local Search [7 Local SEO Tips For Franchises & Their Locations]( By Adam Heitzman Franchises, like all local businesses, require local S.E.O. to rank in the search engines and reach new potential customers. That includes optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, S.E.O. for franchises differs from regular local S.E.O. in several ways. In many ways, the same S.E.O. practices and strategies that apply to most local businesses apply to franchises. However, it’s important to understand the challenges that franchises face and create a roadmap and a list of guidelines that all individual locations should adhere to. [Read Now...]( Content Marketing, YouTube [YouTube & Video Spam: A Guide For Content Creators & Marketers]( By Greg Jarboe It's not safe to assume that just because a specific deceptive technique isn't included on this page, YouTube approves of it. Channel owners who spend their energies upholding the spirit of the basic principles will provide greater viewer satisfaction and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit. Basically, spam, scams, and other deceptive practices that take advantage of the YouTube community aren’t allowed on YouTube. In addition, YouTube doesn’t allow content that tricks people into leaving the social video platform for another site. [Read Now...]( [image]( Ebook [Local SEO: The Definitive Guide To Improve Your Local Search Rankings]( [Download Now...]( Upcoming Events March 2 at 2 pm ET On-Site Search Intent: 3 Powerful Ways To Increase Sales Topic: SEO | Sponsor: BRIDGELINE [Register Now]( March 9 at 2 pm ET SEO At Scale: What Large Ecommerce Sites Do Differently Topic: SEO | Sponsor: botify [Register Now]( March 16 at 2 pm ET How Much Revenue Are You Losing From Organic Traffic Declines? Topic: SEO | Sponsor: iQUANTI [Register Now]( April 6 at 2 pm ET Google Algorithm Updates & Local SEO: 6 Top Tips From Experts Topic: SEO | Sponsor: Birdeye [Register Now]( Digital Marketing Job of the Day [eCommerce Marketing Manager]( Carousel Motor Group,  Minneapolis, MN, USA, Salary: $60K/year-$100K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â