SEJ Today: Advertising Around The Super Bowl: Q&A With A Marketing Strategist

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[Read More]( [Read More]( [SEJTODAY]( Wednesday, February 9, 2022 Brought to you by: [Read More]( [Read the Article]( Digital Experience, YouTube [Advertising Around The Super Bowl: Q&A With A Marketing Strategist]( By Greg Jarboe Over the past couple of years, I've asked some tough questions like: Now, I keep asking these questions because I believe that SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from brands that spend up to $6.5 million for a 30-second spot during the “Big Game.” And with Super Bowl 2022 just days away, even the YouTube Official Blog just posted “Get Pumped for the Super Bowl with YouTube AdBlitz.” Author Sadie Thoma, Director of US Creative Works, noted: “According to a Kantar survey, when excluding those that don't care about sports or don't plan to watch the Big Game, 72% rewatch at least some football commercials before or after the game.” [Keep Reading...]( Sponsored [Get A Global View Of Any Market With Semrush .Trends]( By SEMRUSH Discover any industry’s digital market size. Evaluate the market competition. Benchmark your market share against competitors'. [Try It Free]( SEO [Homepage Design & Linking Strategy For Publishers [SEO Case Study]]( By Daniel Smullen In this column, you will learn about what happens when, by design, a publisher's homepage dramatically reduces the total article internal links. Why the homepage of a publisher is one of the most important pages for News S.E.O. Internal link strategies from top News S.E.O. professionals as well as what not to do when it comes to publisher internal linking. Altering website architecture for a cleaner design can have a negative impact on a publisher's performance on search. For News S.E.O. – ensuring that an article receives an internal link from the homepage when published is critical. Having an automated sidebar on the homepage with the latest articles published in chronological order is a great way to accomplish this goal. [Read Now...]( SEO [Are Meta Descriptions A Google Ranking Factor?]( By Miranda Miller The idea here is that if you write an optimized meta description, it will help you rank higher in Google search results. Since we’re talking about a field with fairly limited space, the conventional wisdom is that you should use your target keyword phrase in the meta description as S.E.O. best practice. If you run a site audit using one of many S.E.O. tools, you may find a flag or warning about missing or duplicate meta descriptions. This could suggest that you need to make sure each page has a unique meta description, as part of your S.E.O. strategy. But are meta descriptions actually a factor in Google’s search ranking algorithm? [Read Now...]( SEJ Webinar [7 Big Enterprise Content Marketing Strategies You Need To Know [Webinar]]( By Search Engine Journal Join us for this webinar on the ins and outs of creating an effective enterprise content strategy that leads to conversions, not bounces. Learn how brands can enhance cross-functional agility, increase their impact in digital marketing, and prepare for 2022’s demand evolution. [Register Now]( News, SEO [Bing’s New PubHub Offers Millions Of New Site Visitors]( By Roger Montti Microsoft announced the launch of PubHub, a new part of Bing Webmaster Tools that helps news publishers significantly extend their reach and attract more readers. [Read Now...]( Digital Experience, SEO [A Guide To Automatic Accessibility Solutions For Search Marketers]( By Kim Krause Berg Before purchasing automatic accessibility testing solutions, be sure you understand what they are, how they help, and what may attract A.D.A. lawsuits. There is no easy workaround for making a website or mobile application meet accessibility conformance guidelines for everyone. It’s unrealistic to look for a solution that automatically makes a website or web app functional. Inclusive design is difficult for some marketers to embrace and it’s an additional expense passed on to clients. You may need to educate clients on the benefits of meeting A.D.A. compliance. Accessibility reviews should be built into all digital marketing strategies. [Read Now...]( SEJ Webinar [7 Big Enterprise Content Marketing Strategies You Need To Know]( By Search Engine Journal Join us for this webinar on the ins and outs of creating an effective enterprise content strategy that leads to conversions, not bounces. Learn how brands can enhance cross-functional agility, increase their impact in digital marketing, and prepare for 2022’s demand evolution. [Register Now]( Content Marketing, News [Content Marketing Priorities for B2B & B2C in 2022]( By Brock Cooper A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. [Read Now...]( News, SEO [Google Recommends Original Photos For Product Reviews]( By Matt Southern Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. [Read Now...]( Paid Search, SEJ Show [The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data - Ep. 258]( By Loren Baker Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good. A blessing in disguise, the shift to first-party data allows you to pinpoint and own your audience's true preferences, giving you greater control over your content strategy, customer experience, and marketing journey. First-party cookies are now your golden ticket to the perfect user experience and higher conversions. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal's bestselling author of "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content," will share her insights when she joins me on the SEJ Show on January 21, 2022, at 3 PM ET. She'll share proven steps on how to gather first-party cookies by connecting with your audience, maintaining relevant marketing campaigns, and nurturing your owned audience to conversion. [Read Now...]( [image]( Ebook [SEO Strategy: A Full Year Blueprint]( [Download Now...]( Upcoming Events February 9 at 2 pm ET Paid Search In A Cookieless World: Are You Ready? Topic: Paid Search | Sponsor: iQuanti [Register Now]( February 16 at 2 pm ET 7 Big Enterprise Content Marketing Strategies You Need To Know Topic: Content Marketing | Sponsor: Conductor [Register Now]( February 23 at 2 pm ET 2022 SERP Feature Trends & Tips For A Better SEO Strategy Topic: SEO | Sponsor: SimilarWeb [Register Now]( Digital Marketing Job of the Day [Marketing Manager]( Blue Note Search,  Middlesex, NJ, USA, Salary: $75K/year-$100K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â