SEJ Today: Do Links With UTM Parameters Pass The Same Link Equity?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Tuesday, February 8, 2022 Brought to you by: [Read More]( [Read the Article]( Ask an SEO [Do Links With UTM Parameters Pass The Same Link Equity?]( By Adam Riemer This week's Ask An SEO question comes from Jeff in Houston, who writes: "We have a very authoritative site linking to our website. We set them up with UTM parameters to track traffic and sales that they make. This is what it looks like: We have the canonical of this page pointing to the homepage without the parameters. Questions: [Keep Reading...]( Sponsored [Get A Global View Of Any Market With Semrush .Trends]( By SEMRUSH Discover any industry’s digital market size. Evaluate the market competition. Benchmark your market share against competitors'. [Try It Free]( Enterprise SEO, Marketing Analytics [7 Common Enterprise SEO Reporting Mistakes To Avoid]( By Mark Traphagen Well-designed reports are clear and immediately understandable. Anyone looking at them should be able to quickly identify what the takeaways are. For those reasons, you should never let reporting become an afterthought in your S.E.O. work, something to just tick off a to-do list. Explain why the data is significant, what it really shows, how it impacts goals, or what future actions it calls for. The main takeaway here is to change your reporting from just a duty you are required to perform to a valuable broadcaster of the value your S.E.O. efforts bring to your organization. To do that, think like a good storyteller, crafting your plot and characters (your data) for the target audience of each report. [Read Now...]( Content Marketing, Local Search [Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins]( By Miranda Miller Right at the end of 2021 Google did an algorithm update that caused some serious fluctuations for a number of our clients. We actually dubbed this update the ‘Vicinity Update’ since the largest thing that seemed to be affected was a client’s ability to rank further away from their physical location. Google appears to have given significantly more weight to where a business is located and to proximity. If this update sticks, then it’s important to look at the competition closest to your clients, especially if they are now appearing in the 3-pack, to see what they are doing that your client is not. S.E.O. is constantly changing. If the Vicinity Update taught us anything, it's that you can’t count on a strategy to work forever. If you are getting into the S.E.O. industry, it's important to read about the newest and latest trends so that you have an understanding of where the industry is at and to craft strategies using that information – but to hold those strategies with loose hands, since, at some point, there’s a good chance they will stop working and you will have to adapt. [Read Now...]( Sponsored [Get Your FREE Personalized SEO Roadmap [Limited Spots]]( By The Hoth Discover your big SEO opportunities with a free roadmap tailored just for you. [Get Your Free SEO Roadmap]( SEO, Tools [17 Free SEO Tools For Site Audits]( By Roger Montti A useful free S.E.O. tool that was recently updated for 2022 is the S.E.O. N.gram Tool that was developed by Ryan Jones, Vice President, S.E.O. at Razorfish. His S.E.O. N.gram Tool helps you to better understand the keyword combinations that are most commonly used for searching. The way Answer the Public works is you enter first your keyword phrase, and it will return a visualization map of popular keyword phrases that are divided by the kinds of questions, like who, what, where, when, and how. [Read Now...]( News, SEO [Google On The SEO Impact Of Changing Page Titles Every Day]( By Matt Southern Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO. [Read Now...]( Sponsored [How To Improve SEO Results With AI-Based Search Engine Modeling]( By Brewco Wish you could know exactly which ranking factors affect your target keywords? You can: Use AI to crack the code of daily SERPs in real-time. [Read More]( Content Marketing [25 Best About Us Page Examples On The Web]( By Alexander Kesler The About Us page of your business works as a cover letter not only to leads (who will see your unique services and benefits) but also to talent looking for opportunities at organizations they identify with. Thus, the About Us page is a key pillar in the decision-making process of both parties mentioned above and should be carefully designed to convey your mission as well as how you stand out from the competition. About Us pages are where you showcase your history, what is unique about your work, and why your business even matters. So, don’t underplay the value of this page in your marketing strategy and give it the time and consideration it deserves. There isn’t a winning template to create a great About Us page, however, there are key components to make a convincing pitch with your brand story. [Read Now...]( SEO [Don’t Use The Target=”_Blank” Link Attribute In These Cases]( By Roger Montti The _blank link attribute tells the browser to open a link within a brand new tab. You can have multiple links that use the _blank link attribute, and every different link with that _blank attribute, when clicked, will spawn a brand new browser tab. What's more, if a user clicks the same link over and over, the browser will keep spawning more and more tabs. Some people assert that it's unethical to "trap" a user on your site by opening links on a new browser window and keeping your own web page also open. The problem with that point of view is that quite likely most people don't know that they have a choice to open a new browser window. Every site audience is technically adept at different levels, but it's probably safe to say that most people don't know that they can right click (or long click on a mobile device) and choose to open a new browser tab. [Read Now...]( Digital Experience, SEO [10 Essential Priorities For Your Retail SEO Strategy]( By Winston Burton Store-based retail nevertheless continues to account for the majority of sales as additional research shows consumers prefer a mix of online and offline shopping. Given these retail and ecommerce trends, here are the top ten areas I would focus on if I were to build an S.E.O. program for a retail brand from scratch. Ecommerce is expected to reach almost 35% of sales among big box retailers worldwide by 2023. This growth is expected to continue, with ecommerce taking a nearly 40% share of sales by 2025. This comes amid strong online growth and stable or declining physical store sales worldwide. [Read Now...]( [image]( Ebook [SEO Strategy: A Full Year Blueprint]( [Download Now...]( Upcoming Events February 9 at 2 pm ET Paid Search In A Cookieless World: Are You Ready? 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