SEJ Today: 10 Advanced SEO Skills To Level Up Your Career

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Friday, January 28, 2022 Brought to you by: [Read More]( [Read the Article]( Careers & Education, SEO [10 Advanced SEO Skills To Level Up Your Career]( By Helen Pollitt Many of us get to a stage in our careers as SEO professionals where we feel a little bit stagnant. We’ve been optimizing sites for a while and feel pretty confident that we can do it well.. but there’s that nagging thought there's more we could be doing. That there is another layer of expertise that would make us more efficient, employable, and confident. In this article, you'll find 10 skills that can level up your SEO competency. These aren’t necessarily essential skills for all SEO experts (you'll find those here). [Keep Reading...]( Sponsored [SEO Can Be Easy with Semrush]( By SEMRUSH Why make SEO complicated? Semrush gives you a transparent analysis of your website's performance with the best data, visuals, and actionable tips. [Try It Free]( Marketing Analytics, Tools [6 Tips For Giving Your Reporting Dashboards A Makeover]( By Amy Hebdon Data visualizations serve to transform and compare large amounts of data, but most reporting dashboards today are still like 1990s websites. We put up with them, but they're ugly and awful, and we wouldn't trust them with our credit cards. Non-strategic reports – dashboards that are too cluttered or too sparse to comprehend – make it harder for your clients and stakeholders to understand the data and take smart action. Here's how to turn those clunky dashboards into useful analysis. [Read Now...]( SEO [Inbound Links As A Ranking Factor: What You Need To Know]( By Matt Southern Inbound links, or backlinks as they’re commonly referred to, have mattered to S.E.O. for as long as Google has been using an algorithm to rank search results. Historically, having a greater number of inbound links has increased a website’s chances of earning high rankings in search results. Links continue to be important to Google, but there’s more nuance to it compared to the days of PageRank. Let’s look at the claims surrounding inbound links as a ranking factor, followed by evidence that either supports or debunks those claims. [Read Now...]( SEJ Webinar [Top 4 Link Building Mistakes To Avoid In 2022]( By Search Engine Journal Tired of following the same link building strategy only to keep getting the same results? Ready to spend less time while earning more links? Join our next webinar on February 2, at 2 p.m. ET and learn how to escape the link building groundhog day many organizations find themselves in by attending our next webinar. [Register Now]( News, YouTube [What YouTube Video To Make Next]( By Matt Southern Can't decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. [Read Now...]( News, TikTok [Learn How TikTok Advertising Works With This Free Guide]( By Matt Southern TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. [Read Now...]( Sponsored [7 Unique Keyword Sources To Boost Your Site Ranking]( By Gerald Murphy It's time to away from the standard SEO strategy. These 7 uncommon keyword sources can help you get ahead of your competition. [Read More]( News, SEO [Does Value of Internal Links Differ Based on Page Location?]( By Roger Montti Google's John Mueller offered his insights into internal linking and whether it makes a difference whether the internal links are in the header, footer or the content. His answer was short and direct with zero ambiguity. [Read Now...]( News, Paid Search [Google Sunsets FLoC, Announces New Topics API Solution]( By Brooke Osmundson Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. [Read Now...]( Marketing Analytics, SEO [11 Stunning SEO Data Visualizations To Inspire Your Reporting]( By Brie E Anderson We’ve all heard that data tells a story, but sometimes that story is kind of hard to follow, especially if you’re not really a numbers person. As S.E.O. professionals, we know what we do has an effect on a business’s bottom line, but the question is how do we convey that to our clients? The visualizations are the illustrations to the story that data can tell. And who doesn’t like looking at the illustrations? If you are just getting started with data visualizations, this is a great place to get started. [Read Now...]( [image]( Podcast [Niche Vs. Multi-Topic Content: The Most Successful Marketing Model - Ep. 259]( [Read More...]( Upcoming Events February 2 at 2 pm ET Top 4 Link Building Mistakes To Avoid In 2022 Topic: SEO | Sponsor: Page One Power [Register Now]( February 9 at 2 pm ET Paid Search In A Cookieless World: Are You Ready? Topic: Paid Search | Sponsor: iQuanti [Register Now]( February 16 at 2 pm ET 7 Big Enterprise Content Marketing Strategies You Need To Know Topic: Content Marketing | Sponsor: Conductor [Register Now]( February 23 at 2 pm ET 2022 SERP Feature Trends & Tips For A Better SEO Strategy Topic: SEO | Sponsor: SimilarWeb [Register Now]( January 28 at 3 pm ET Niche Vs. Multi-Topic Content: The Most Successful Marketing Model [Podcast] Topic: Content Marketing | Guest: Brian Morrissey [Learn More]( Digital Marketing Job of the Day [Senior Product Marketing Manager]( Software Development Company,  New York, NY, USA, [Apply Now]( [Submit Your Question]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â