SEJ Today: Visualizing Google Core Update Winners & Losers With Python

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Wednesday, January 26, 2022 Brought to you by: [Read More]( [Read the Article]( SEO [Visualizing Google Core Update Winners & Losers With Python]( By Andreas Voniatis For SEO experts, Google's core updates are a way of life. They will happen at least once – if not multiple times – a year. Naturally, there will be winners and losers. So while Google doesn’t disclose most of the ranking factors behind the algorithm updates, there are things we can do to get a greater understanding of what’s going on, in terms of: The limit is your imagination, your questions (based on your SEO knowledge), and of course, your data. This code will cover aggregations at the search engine results page (SERP) level (inter-site category comparison), and the same principles can be applied to other views of the core update such as result types (think snippets and other views mentioned above). [Keep Reading...]( Sponsored [SEO Can Be Easy with Semrush]( By SEMRUSH Why make SEO complicated? Semrush gives you a transparent analysis of your website's performance with the best data, visuals, and actionable tips. [Try It Free]( Facebook, Paid Search [How To Drive Facebook Leads Via Phone Calls]( By Sean Johnston Driving phone calls to your business via Facebook is a viable tactic for advertisers thanks to some recent updates to Facebook lead generation campaigns. Making the most of phone leads will require pre-planning and a solid process that ensures inbound leads are routed quickly to the right people. Sure, driving Facebook phone calls may not be the most digitally sexy way to put would-be customers in contact with your business. But, maximizing the impact of your lead generation efforts means giving your audience several options to contact you, phone included. [Read Now...]( Content Marketing, Social Media [Social Media Sharing Buttons: How & Where To Add Them]( By Kristi Hines What is the most shareworthy content on your website? Most likely, if you have a blog, it will be your blog content. Think about the content on your website that people will want to share the most and make sure that content has social sharing buttons. The key to using social sharing buttons in a beneficial way is to choose the right one for your content. You have to know what social networks your readers want to share content on, and what social network users are most likely to click through to your content. [Read Now...]( SEJ Webinar [KPIs & Metrics That Matter For Digital Marketing Success In 2022]( By Search Engine Journal Join us to see how the experts measure digital campaign success and what KPIs really mean for your business’s bottom line. Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities. [Register Now]( SEO [Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips]( By Miranda Miller This question comes from Tyler, who attended a recent S.E.J. webinar and asked, "Recently, we had a client rebrand and change their brand name and U.R.L. We saw an absolute massive fall off with rankings and traffics. Could you give some insights into why specifically changing the brand name/U.R.L. would affect all of these pages that essentially didn't get changed content-wise and had the appropriate redirects in place?" [Read Now...]( News, YouTube [YouTube CEO Defends Removal Of Dislike Counts]( By Matt Southern YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company's priorities for the year. [Read Now...]( SEJ Webinar [[Webinar] KPIs & Metrics That Matter For Digital Marketing Success In 2022]( By Search Engine Journal Join us to see how the experts measure digital campaign success and what KPIs really mean for your business’s bottom line. Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities. [Register Now]( News, SEO [Build on Country Specific Domain Or Use Existing Site?]( By Roger Montti Google's John Mueller provided answers to the problem of whether to create international sections within an existing site or to build entirely new sites. I asked an international SEO his opinion on this matter and he shares insights on what he feels is the best course of action for SEO. [Read Now...]( News, SEO [Google’s Core Web Vitals Badge Likely Won’t Happen]( By Matt Southern Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. [Read Now...]( Local Search, SEO [5 Key On-Page Optimizations For Local Organic SEO]( By Kristal Audain Once customers see that you are providing what they are looking for in the location that they desire, the rest is natural. It is your job to make sure that you are providing them with the right information. Even with the rapid changes within the local S.E.O. space, a solid on-page strategy is a winner for both you and your customers. When making optimizations, if successful, you should see a boost in your Google Business Profile stats whether it is click-throughs to your site, calls, or requests for driving directions. As your visibility increases, you should naturally see an increase in traffic. Remember when optimizing for on-page local S.E.O., keep it simple and relevant to your business. [Read Now...]( [image]( Ebook [SEO Strategy: A Full Year Blueprint]( [Download Now...]( Upcoming Events January 26 at 2 pm ET KPIs & Metrics That Matter For Digital Marketing Success In 2022 Topic: Digital Experience | Sponsor: CallRail [Register Now]( February 2 at 2 pm ET Top 4 Link Building Mistakes To Avoid In 2022 Topic: SEO | Sponsor: Page One Power [Register Now]( February 9 at 2 pm ET Paid Search In A Cookieless World: Are You Ready? Topic: Paid Search | Sponsor: iQuanti [Register Now]( February 16 at 2 pm ET 7 Big Enterprise Content Marketing Strategies You Need To Know Topic: Content Marketing | Sponsor: Conductor [Register Now]( February 23 at 2 pm ET 2022 SERP Feature Trends & Tips For A Better SEO Strategy Topic: SEO | Sponsor: SimilarWeb [Register Now]( January 28 at 3 pm ET Niche Vs. 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