SEJ Today: 7 SEO Insights Search Analysts Need To Succeed & How To Find Them

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Monday, January 24, 2022 Brought to you by: [Read More]( [Read the Article]( Marketing Analytics, SEO [7 SEO Insights Search Analysts Need To Succeed & How To Find Them]( By Darrell Williams To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus your efforts for maximum impact. You have access to a ton of data – but how to best make use of it all to drive measurable results that directly impact revenue? In this article, you'll find seven essential areas of focus you'll need to succeed as an SEO analyst, with step-by-step instruction on the reports you need to produce these insights. Beginners will find this particularly useful, although even a seasoned vet may learn a new thing or two! Within Google Search Console, you can access your striking distance keywords. [Keep Reading...]( Sponsored [SEO Can Be Easy with Semrush]( By SEMRUSH Why make SEO complicated? Semrush gives you a transparent analysis of your website's performance with the best data, visuals, and actionable tips. [Try It Free]( News, Paid Search [Google Ads Introduces New Experiments Page]( By Brooke Osmundson Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19. [Read Now...]( Content Marketing, SEO [10 Big Ways Infographics Benefit Your Content Strategy]( By Chelsea Alves Looking to elevate your content strategy past your standard text and graphic elements? While there is a wide range of benefits of using infographics, we've narrowed down our top 10 reasons to incorporate them in your content strategy to stand out and captivate your reader’s attention. There are many notable benefits of infographics and they continue to drive qualified traffic, help a brand be seen as an authority figure, improve S.E.O. efforts, enhance knowledge retention, and more. They've also proven to be a piece of content that inspires audiences more than text-based content alone. [Read Now...]( SEJ Webinar [KPIs & Metrics That Matter For Digital Marketing Success In 2022]( By Search Engine Journal Join us to see how the experts measure digital campaign success and what KPIs really mean for your business’s bottom line. Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities. [Register Now]( Instagram, Snapchat [Snapchat vs Instagram Stories: Which One Is Best For You?]( By Julia McCoy Brands and creators found themselves wondering which platform they should be posting on. Snapchat Stories, Instagram Stories, or both? This year, many still have this same question. Here’s what you need to figure out. Sharing content on social media isn’t going to do you much good if you aren’t reaching your desired audience. So, where are they really spending their time? And where are they most likely to watch and engage with your content? If you see the value in using both platforms, the good news is that you could easily cross-post content. [Read Now...]( Paid Search [How Much Can You Trust Recommendations In Google Ads?]( By Tim Jensen So, how helpful are these recommendations that Google puts front and center for advertisers? Let’s take a deeper dive into the types of recommendations and how well they correlate with the metrics that matter for performance. Next, some recommendations may be more or less relevant for you depending on your business. Think through the implications of applying each one and how likely it is to help or hurt your account. In short, Google's recommendations can provide some helpful guidance and shouldn't be entirely dismissed without review. [Read Now...]( SEJ Webinar [[Webinar] KPIs & Metrics That Matter For Digital Marketing Success In 2022]( By Search Engine Journal Join us to see how the experts measure digital campaign success and what KPIs really mean for your business’s bottom line. Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities. [Register Now]( SEO [Latent Semantic Indexing (LSI): Is It A Google Ranking Factor?]( By Miranda Miller If you’ve heard rumblings about latent semantic indexing in S.E.O. or been advised to use L.S.I. keywords, you aren't alone. But will L.S.I. actually help improve your search rankings? Let’s take a look. Relevance and intent are foundational considerations in Google’s search ranking algorithm. By using contextually related terms, you can deepen Google’s understanding of your content. Does the practice of “sprinkling” terms closely related to your target keyword help improve your rankings via L.S.I.? [Read Now...]( SEO [Are Contextual Links A Google Ranking Factor?]( By Matt Southern When a link is placed within relevant content, it’s thought to have a greater impact on rankings than a link randomly inserted within unrelated text. Is there any bearing to that claim? Let’s dive deeper into what has been said about contextual links as a ranking factor to see whether there’s any evidence to support those claims. One high quality contextual link can, in theory, be worth more than multiple lower quality links. If Google weights the quality of links higher or lower based on context, it would mean Google’s crawlers can understand webpages and assess how closely they relate to other U.R.Ls. on the web. Is there any evidence to support this? [Read Now...]( News, SEO [Google Says It’s Not Possible To Prevent Outages]( By Matt Southern Google says it's impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found. [Read Now...]( [image]( Ebook [SEO Strategy: A Full Year Blueprint]( [Download Now...]( Upcoming Events January 26 at 2 pm ET KPIs & Metrics That Matter For Digital Marketing Success In 2022 Topic: Digital Experience | Sponsor: CallRail [Register Now]( February 2 at 2 pm ET Top 4 Link Building Mistakes To Avoid In 2022 Topic: SEO | Sponsor: Page One Power [Register Now]( February 9 at 2 pm ET Paid Search In A Cookieless World: Are You Ready? 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