SEJ Today: The Only Shopify SEO Checklist You Need To Rank Your Site

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Friday, January 21, 2022 Brought to you by: [Read More]( [Read the Article]( SEO, Shopify [The Only Shopify SEO Checklist You Need To Rank Your Site]( By Manick Bhan When it comes to driving motivated traffic to your Shopify store, no other digital marketing strategy is as affordable or impactful as SEO. For e-commerce retailers, taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products. Unlike Google Ads or social media advertising, SEO strategies can drive site traffic to your Shopify website long after your ad budget runs out. For this reason, leveraging SEO is one of the best digital investments a Shopify site owner can make. Shopify SEO is the process of optimizing a Shopify website to perform better in search engine results. [Keep Reading...]( Sponsored [The Most Downloaded SEO Podcast on Apple in 2021]( By The Blogging Millionaire The host gets 5 million monthly visitors from 100,000+ first page Google rankings. His latest growth hack series on link building is a must listen. [Listen to the Podcast]( News, SEO [Google Gives Sites More Indexing Control With New Robots Tag]( By Matt Southern A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. [Read Now...]( Local Search, SEO [SEO For Homebuilders: How Construction Companies Rank In Search]( By Paul Schmidt S.E.O. in the homebuilding industry requires a mix of local, on-page, off-page, and technical organic search skills to maximize your S.E.O. potential. The right balance of these skills your organization needs depends on your targeting. There is a variety of skill sets and resources that homebuilders need to stand out in local and non-local search. As the competition in this space continues to grow, builders who have a strong local and national S.E.O. presence, a system for generating 5-star reviews across local channels, and most importantly, a raving fan base of happy customers, are going to see the most success. [Read Now...]( SEJ Webinar [KPIs & Metrics That Matter For Digital Marketing Success In 2022]( By Search Engine Journal Join us to see how the experts measure digital campaign success and what KPIs really mean for your business’s bottom line. Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities. [Register Now]( Enterprise SEO, Web Development [Web Team Project Prioritization Frameworks To Set SEO Up For Success]( By Stephen Watts Web Teams simply can’t do everything they want to do, and everything being asked of them by their stakeholders. In order to decide what the team should work on immediately, what to work on eventually (and what requests or projects to never touch), set up a framework. Teams are forced to find a balance between requests coming from other stakeholders in the business and their own internal web-team initiatives. This state of affairs can create tremendous unnecessary stress, lead to unnecessary work, and make it difficult to have the right work accomplished. [Read Now...]( News, SEO [Google Answers Why Entire Top 10 is “Stolen” Content]( By Roger Montti An editor from the popular news site The Verge tweeted that a new article was replaced on page one of Google's search results by other sites that had copied it. Danny Sullivan answers why that is happening. [Read Now...]( SEJ Webinar [[Webinar] KPIs & Metrics That Matter For Digital Marketing Success In 2022]( By Search Engine Journal Join us to see how the experts measure digital campaign success and what KPIs really mean for your business’s bottom line. Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities. [Register Now]( SEO [A Technical SEO Guide To Lighthouse Performance Metrics]( By Jamie Indigo Maybe you're here because you're a die-hard fan of performance metrics. Or maybe you don't know what Lighthouse is and are too afraid to ask. Together, we're hoping to take your performance improvement efforts from vague to some clear and meaningful action items. The complexity of performance metrics reflects the challenges facing all sites. We use performance metrics as a proxy for user experience – that means factoring in some unicorns. Tools like Google’s Test My Site and What Does My Site Cost? can help you make the conversion and customer-focused arguments for why performance matters. [Read Now...]( News, SEO [Google Considers Reducing Webpage Crawl Rate]( By Matt Southern Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. [Read Now...]( News, SEO [Google Uses Different Algorithms For Different Languages]( By Matt Southern Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. 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