SEJ Today: SEO Resolutions For 2022: What To Focus On This Year

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Tuesday, January 18, 2022 Brought to you by: [Read More]( [Read the Article]( Careers & Education, SEO [SEO Resolutions For 2022: What To Focus On This Year]( By Tony Wright As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings. It appears that Google has replaced Santa as the purveyor of the “Naughty or Nice” list in the online world. Some sites receive the gift of better rankings before the New Year. Others are cleaning the coal dust out of their stockings, running frantic analyses on why they were put on the naughty list. Holiday core algorithm updates from Google are nothing new to veteran search engine marketers. [Keep Reading...]( Sponsored [The Most Downloaded SEO Podcast on Apple in 2021]( By The Blogging Millionaire The host gets 5 million monthly visitors from 100,000+ first page Google rankings. His latest growth hack series on link building is a must listen. [Listen to the Podcast]( Ask an SEO [Should You Disavow Links From Spammy Yet High Authority Sites?]( By Adam Riemer The more important thing to look at is how Google will see the link – not the D.A. Ask yourself why that site is linking to you if your company sells something relevant to the topic of the website, the topic of the category, or the content within the page. If the score is good and the content makes sense I would keep the link. If it is clearly spam and not topically relevant I would consider disavowing the page or the entire domain to save time. You can go a step further and pull similar reports for your top three competitors in Google search to see if they have similar backlinks. If they do then you may be in the clear as everyone in your space has the same issues. [Read Now...]( SEO, Tools [Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs]( By Miranda Miller Are there upsides to the volatility inherent to S.E.O. with all of its Google updates, changing consumer behaviors, and constantly evolving technology? And just how important are Core Web Vitals, anyway? I had a chance to catch up with Lillian Haase, C.M.O. at Searchmetrics, recently to get her take on a few enterprise SEO hot topics and advice for beginners in S.E.O. looking to grow into leadership roles. If you're in the market for employment with a leading search data, software, and consulting solution, you'll want to check out C.M.O. Lillian Haase's tips as to what Searchmetrics looks for in new hires, as well. [Read Now...]( Sponsored [How To Automate Your Content Marketing & Grow Your Business]( By SEMRUSH It's free: An easy way to boost revenue with content marketing. [Try It Free Now]( Digital Experience [Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs]( By Angie Nikoleychuk Marketers will often tell you always to use opt-in because opt-outs just upset customers, but that isn't always the case. Psychology research suggests there's a lot more nuance to these decisions. And the difference could be huge for customer loyalty, the customer lifecycle, and your bottom line. While there are plenty of variations, ecommerce generally uses one of two methods: Opt-In (Choosing Strategy) - Customers can choose what they'd like to buy from a list of upsells and Opt-Out (Rejection Strategy) - Remove or reject unwanted items from their cart before purchasing. [Read Now...]( News, SEO [How Does Google Search Use Synonyms?]( By Matt Southern Google's Search Advocate John Mueller explains how the search engine uses synonyms and whether there's a human component to it. [Read Now...]( SEJ Webinar [[Webinar] KPIs & Metrics That Matter For Digital Marketing Success In 2022]( By Search Engine Journal Join us to see how the experts measure digital campaign success and what KPIs really mean for your business’s bottom line. Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities. [Register Now]( Paid Search, SEJ Show [The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data - Ep. 258]( By Loren Baker Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good. A blessing in disguise, the shift to first-party data allows you to pinpoint and own your audience's true preferences, giving you greater control over your content strategy, customer experience, and marketing journey. First-party cookies are now your golden ticket to the perfect user experience and higher conversions. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal's bestselling author of "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content," will share her insights when she joins me on the SEJ Show on January 21, 2022, at 3 PM ET. She'll share proven steps on how to gather first-party cookies by connecting with your audience, maintaining relevant marketing campaigns, and nurturing your owned audience to conversion. [Read Now...]( News, Tools [Google Search Console Updated With Page Experience Desktop Report]( By Matt Southern Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. [Read Now...]( SEO [Google Broad Core Algorithm Updates: Everything You Need To Know]( By Ryan Jones To gain insight into what may have caused a site’s rankings to go up, down, or stay the same, it helps to understand what a broad core update is and how it differs from other types of algorithm updates. After reading this article you’ll have a better idea of what a core update is designed to do, and how to recover from one if your rankings were impacted. When Google announces a broad core algorithm update, many S.E.O. professionals find themselves asking what exactly changed (besides their rankings). Google aims to serve content that provides the best and most complete answers to searchers’ queries. Relevance is the one ranking factor that will always win out over all others. [Read Now...]( [image]( Ebook [SEO Strategy: A Full Year Blueprint]( [Download Now...]( Upcoming Events January 19 at 2 pm ET How We Built 600+ Links in 30 Days & You Can, Too Topic: SEO | Sponsor: PureLinq [Register Now]( January 26 at 2 pm ET KPIs & Metrics That Matter For Digital Marketing Success In 2022 Topic: Digital Experience | Sponsor: CallRail [Register Now]( February 2 at 2 pm ET Top 4 Link Building Mistakes To Avoid In 2022 Topic: SEO | Sponsor: Page One Power [Register Now]( Digital Marketing Job of the Day [Marketing Customer Success Manager]( Bridge Patient Portal,  New York, NY, USA, [Apply Now]( [Submit Your Question]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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