SEJ Today: What Is A Google Broad Core Algorithm Update?

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Monday, January 17, 2022 Brought to you by: [Read More]( [Read the Article]( SEO [What Is A Google Broad Core Algorithm Update?]( By Ryan Jones When Google announces a broad core algorithm update, many SEO professionals find themselves asking what exactly changed (besides their rankings). Google's acknowledgment of core updates is always vague and doesn't provide much detail other than to say the update occurred. The SEO community is typically notified about core updates via the same standard tweets from Google's Search Liaison. There's one announcement from Google when the update begins rolling out, and one on its conclusion, with few additional details in between (if any). This invariably leaves SEO professionals and site owners asking many questions with respect to how their rankings were impacted by the core update. [Keep Reading...]( Sponsored [The Most Downloaded SEO Podcast on Apple in 2021]( By The Blogging Millionaire The host gets 5 million monthly visitors from 100,000+ first page Google rankings. His latest growth hack series on link building is a must listen. [Listen to the Podcast]( Paid Search, SEJ Show [The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data - Ep. 258]( By Loren Baker Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good. A blessing in disguise, the shift to first-party data allows you to pinpoint and own your audience's true preferences, giving you greater control over your content strategy, customer experience, and marketing journey. First-party cookies are now your golden ticket to the perfect user experience and higher conversions. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal's bestselling author of "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content," will share her insights when she joins me on the SEJ Show on January 21, 2022, at 3 PM ET. She'll share proven steps on how to gather first-party cookies by connecting with your audience, maintaining relevant marketing campaigns, and nurturing your owned audience to conversion. [Read Now...]( News, Tools [Google Search Console Updated With Page Experience Desktop Report]( By Matt Southern Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. [Read Now...]( SEJ Webinar [Unlock your link building potential with this proven method [Webinar]]( By Search Engine Journal Register for How We Built 600+ Links in 30 Days & You Can, Too. Learn how to scale and build quality links. You'll walk away with extensive details on how to build a workflow and resources you'll need. In partnership with PureLinq. [Register Now]( Digital Experience [How To Use Amazon Attribution & Brand Referral Bonus Programs]( By Robyn Johnson As the cost per click (CPC) on Amazon rises, and the platform takes a stronger stance against black hat ranking tactics, more sellers have been looking at ways to drive external traffic to their Amazon product detail page. Additionally, some brands – that do not have a Direct to Consumer (DTC) website or want to use sales from external traffic sources to help the organic rankings on the ecommerce giant – will turn to advertise off Amazon to help drive the conversions needed to get those rankings. On top of the lack of transparency into how your external traffic was performing, you also had to consider the cost of Amazon’s fees on top of the cost of ads in your profitability calculations. To address this issue, Amazon has introduced two programs that work together to help you see how external traffic is performing and get credit back on the fees for products you sent to Amazon. These programs are the Amazon Attribution and the Amazon Brand Referral Bonus. [Read Now...]( Content Marketing, SEO [5 Tips For More Engaging & Impactful Branded Travel Content]( By Tom McLoughlin Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means. This is a bit of a complex question, mainly because of the ever-changing nature of the marketing industry itself. It’s likely that you’ve come across and engaged with plenty of pieces of branded content before without realizing it, both as a consumer and in a professional context. In the travel industry in particular, branded content is frequently used as a way to appeal to certain customer demographics who prioritize the integrity and values of a brand over the specifics of their offering. Branded content can take a wide variety of forms and approaches, which means that it can be tricky to figure out the best way to make the strategy work for you. The struggle ends here. [Read Now...]( SEJ Webinar [[Webinar] How We Built 600+ Links in 30 Days & You Can, Too]( By Search Engine Journal Register for How We Built 600+ Links in 30 Days & You Can, Too. Learn how to scale and build quality links. You'll walk away with extensive details on how to build a workflow and resources you'll need. In partnership with PureLinq. [Register Now]( Instagram [How To Use Instagram Reels: A Step-By-Step Guide]( By Matt Southern In order to determine which Reels to show users, Instagram’s algorithm considers how likely an individual is to: 1. Watch a Reel the whole way through. 2. Like it. 3. Say it was entertaining or funny. 4. Go to the audio page to make their own Reel. There are several types of content Instagram won't recommend regardless of how popular the creator is or how much engagement the video receives. Instagram avoids recommending Reels for the following reasons: 1. The video is low resolution and/or watermarked. 2. The video contains political content. 3. The video was made by political or government figures. [Read Now...]( News, SEO [DuckDuckGo Growth Drops As It Celebrates Milestone]( By Matt Southern DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine's year-over-year growth is slowing down. [Read Now...]( Local Search, SEO [Are Local Citations (NAP) A Google Ranking Factor?]( By Miranda Miller Local citations might appear in directories, on social networking or review sites, in apps, and on all kinds of other websites. Clearly, these are an important part of a searcher’s experience; N.A.P. info is how a local consumer will find their way to your store or give you a call. But do citations help you rank higher in Google Search results? Some citations allow only for the location’s name, address, and phone number. However, you may be able to add a website link, business description, photos, and more, depending on the directory or platform. The idea here is that each of these optimizations will help you rank higher in local search results: [Read Now...]( [image]( Ebook [SEO Strategy: A Full Year Blueprint]( [Download Now...]( Upcoming Events January 19 at 2 pm ET How We Built 600+ Links in 30 Days & You Can, Too Topic: SEO | Sponsor: PureLinq [Register Now]( January 26 at 2 pm ET KPIs & Metrics That Matter For Digital Marketing Success In 2022 Topic: Digital Experience | Sponsor: CallRail [Register Now]( February 2 at 2 pm ET Top 4 Link Building Mistakes To Avoid In 2022 Topic: SEO | Sponsor: Page One Power [Register Now]( Digital Marketing Job of the Day [Marketing Events Strategist]( Veterans Sourcing Group,  New York, NY, USA, Salary: $90K/year-$95K/year [Apply Now]( [Submit Your Question]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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