SEJ Today: How To Create A Winning Local SEO Content Strategy

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Monday, January 10, 2022 Brought to you by: [Read More]( [Read the Article]( Content Marketing, Local Search [How To Create A Winning Local SEO Content Strategy]( By Jason Hennessey Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy. Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local SEO approach. Here’s how to leverage content for your local SEO strategy and drive more visitors to your local business. The first step in your local SEO content strategy should be to optimize your web pages for the local terms potential customers are searching for most. This requires keyword research to find the right terms for your local market. [Keep Reading...]( Sponsored [Draw Thousands Of Topics You Can Write About]( By SEMRUSH Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. [Try Out the Tool]( SEO [Are Outbound Links A Google Search Ranking Factor?]( By Miranda Miller Many believe outbound links aren’t a ranking factor at all and have no S.E.O. benefit to the linking party (the source). However, some believe that who you link to is a signal that can help your own rankings, as well as the page that earned your link. Overusing outbound links looks spammy in the same way overusing any other optimization looks spammy, and it could lead Google to ignore the page entirely. Outbound links may have been a ranking signal in the early 2000s. However, Google has so many more reliable, less noisy signals to consider today. [Read Now...]( YouTube [How To Change Your YouTube Channel Name]( By Matt Southern Creators with verified YouTube channels should be aware that they'll lose their checkmark if they change the name of their channel. This is likely done to prevent YouTube channels from impersonating other channels. Gone are the days when YouTube creators were required to maintain the same name across all Google services. Now, you can use one name for your YouTube channel and another name for messages sent from your Gmail account, for example. [Read Now...]( SEJ Webinar [Unlock your link building potential with this proven method [Webinar]]( By Search Engine Journal Register for How We Built 600+ Links in 30 Days & You Can, Too. Learn how to scale and build quality links. You'll walk away with extensive details on how to build a workflow and resources you'll need. In partnership with PureLinq. [Register Now]( News, SEO [Does Google Use Analytics and Chrome Data for Ranking?]( By Roger Montti Google's John Mueller answered whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His answers couldn't be clearer or direct. [Read Now...]( Enterprise SEO, WordPress [Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics]( By Matt Bertram WordPress is one of the best platforms for S.E.O.. Not only does the system provide S.E.O. features, but the plugins available make it easy for your website to start building authority and boost your overall rankings. With a higher ranking, you’re more likely to drive the right traffic back to your site that converts into future customers. So, what makes WordPress suitable for enterprise businesses? There are many benefits – but at the top is how it can contribute to your S.E.O. strategy to build trustworthiness and credibility in search results. Let’s dig into all the top reasons WordPress is right for your enterprise and the tips you need to know to get started. [Read Now...]( SEJ Webinar [[Webinar] How We Built 600+ Links in 30 Days & You Can, Too]( By Search Engine Journal Register for How We Built 600+ Links in 30 Days & You Can, Too. Learn how to scale and build quality links. You'll walk away with extensive details on how to build a workflow and resources you'll need. In partnership with PureLinq. [Register Now]( SEO [Are Nofollow Links A Google Ranking Factor?]( By Anna Crowe “Nofollow” isn’t just a funny-sounding term S.E.O. professionals use to sound more mysterious. Nofollow is an H.T.M.L. attribute that’s been around for 14 years. At its most basic, nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t even crawl nofollowed links. Google introduced the nofollow link attribute in 2005 to help website owners fight off spam. Google required that sites add the nofollow link attribute if you were exchanging links. If you didn’t and you got caught, Google could penalize you for link schemes. That’s when nofollow links were introduced. Nofollow tag tells search engines to ignore the destination U.R.L. [Read Now...]( SEO [Link Stability: Is It A Google Ranking Factor?]( By Matt Southern Link stability and its connection to search rankings has been in question since a patent describing “link churn” surfaced in 2006. The stability of a website’s links, or the length of time links remain live on a page without being edited, is believed by some to generate signals that are used by Google’s algorithms. A link is described as stable when it remains on a webpage for an extended period without any changes. Changes that could disrupt a link’s stability include swapping out the U.R.L. and making adjustments to the anchor text. A website is said to have high “link churn” when it makes frequent changes to the outbound links on its web pages. Google filed a patent in 2005 describing a possible update to its search algorithm where link churn would be used as a ranking factor. [Read Now...]( News, SEO [How To Help Google Rank Products With Duplicate Descriptions]( By Roger Montti Google's John Mueller addressed the question of how Google handles product descriptions that are the same for different merchandise, resulting in duplicate content. Mueller downplayed anything negative happening from the duplicate content and offered offered creative suggestions on how to help Google do a better job of ranking product pages for products that are largely similar. Mueller said that Google won't demote a site for duplicate content. But he also said that a lack of text content that describes the visual quality of a product makes it harder for Google to rank those pages. [Read Now...]( [image]( Ebook [SEO Trends 2022, According to 44 Experts]( [Download Now...]( Upcoming Events January 19 at 2 pm ET How We Built 600+ Links in 30 Days & You Can, Too Topic: SEO | Sponsor: PureLinq [Register Now]( February 2 at 2 pm ET Top 4 Link Building Mistakes To Avoid In 2022 Topic: SEO | Sponsor: Page One Power [Register Now]( Digital Marketing Job of the Day [Product Marketing Manager]( deel,  New York, NY, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2022 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â