SEJ Today: 14 Top Reasons Why Google Isn’t Indexing Your Site

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Monday, January 3, 2022 Brought to you by: [Read More]( [Read the Article]( SEO [14 Top Reasons Why Google Isn’t Indexing Your Site]( By Brian Harnish Google won't index your site? You're not alone. There are many potential issues that may prevent Google from indexing web pages, and this article covers 14 of them. Whether you want to know what to do if your site is not mobile-friendly or you're facing complex indexing issues, we've got the information that you need. Learn how to fix these common problems so that Google can start indexing your pages again. The first reason why Google won't index your site is that you don't have a domain name. This could be because you're using the wrong URL for the content, or it's not set up correctly on WordPress. If this is happening to you, there are some easy fixes. [Keep Reading...]( Sponsored [How to Prove ROI to your Clients]( By CallRail In this on-demand webinar, CallRail details how times are changing for small businesses, what they need from their agencies, and how you can position yourself as a true consultative business partner — not just a lead generation engine. [Watch Now]( SEO [5 On-Page SEO Factors To Check In Underperforming Content]( By Matt Bertram The S.E.O. landscape is constantly changing, and so is on-page S.E.O. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines. Why is on-page S.E.O. so important? Before diving into tips on which on-page S.E.O. elements to start tweaking for better rankings, it's important to understand why you should be making these changes in the first place. Ensuring your on-page S.E.O. is up to par is a continuous process and should always be a part of your Google S.E.O. strategy. If you have the manpower and resources to conduct regular audits on your site, you should be conducting them at least once a month. However, if you don't, then hiring a professional could be quite beneficial. [Read Now...]( SEO [Keyword Stemming: Is It A Google Ranking Factor?]( By Matt Southern When people talk about keyword stemming as a ranking factor, they’re referring to Google’s ability to recognize different variations of the same word. In the context of SEO, the act of keyword stemming involves modifying the use of key terms with different prefixes and suffixes. The claims around keyword stemming suggest that using variations of key terms can help a page rank for more queries. Stemming means appending different prefixes and suffixes to the same term. But is keyword stemming a genuinely effective way to optimize pages for more queries? [Read Now...]( SEJ Webinar [How We Built 600+ Links in 30 Days & You Can, Too]( By Search Engine Journal Join our next sponsored webinar as Kevin Rowe, CEO at PureLinq, shares how he set up a link building program that generated over 600 links in one month. [Register Now]( Careers & Education, SEO [A Day In The Life Of An SEO Agency Senior Executive]( By Winston Burton Looking to level up in your SEO career? Winston Burton, SVP of SEO at Acronym, shares his experience and lessons learned in agency leadership. [Read Now...]( Digital Advertising, Facebook [Here’s How Meta Is Changing Facebook Ads Targeting For 2022]( By Ilya Cherepakhin Meta is thus limiting advertising options to no longer allow targeting based on these sensitive parameters. Starting on January 19, Meta will remove targeting options in four main categories along with niche segments that are rarely used. After March 17, on Meta, it will no longer be possible to edit campaigns set up prior to then that leverage deprecated targeting settings. For it to be possible to make changes at the campaign, ad set or ad level, you might need to revise the detailed targeting settings before March 17. [Read Now...]( SEJ Webinar [[Webinar] How We Built 600+ Links in 30 Days & You Can, Too]( By Search Engine Journal Join our next sponsored webinar as Kevin Rowe, CEO at PureLinq, shares how he set up a link building program that generated over 600 links in one month. [Register Now]( News, SEO [Google On How To Improve SEO Audits]( By Matt Southern Google's Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers. [Read Now...]( SEO [How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO]( By Aleh Barysevich Once you’ve listed your U.R.Ls and their keywords, run down the list and look for any duplicate entries. If you spot any – especially across core pages – you’re probably suffering from keyword cannibalization. Just make sure your keywords accurately describe your page’s content. Will a website visitor who searched for the target keyword be satisfied by the content on each page that ranks for it? If the answer is no, it may be time to do some keyword research. [Read Now...]( SEO [SEO Writing: Top 42 Tips To Master A Combined Art]( By Ron Lieback Keep it simple. Get straight to what you’re saying. Strip all useless words. Get sentences into their simplest form. If you think clearer in longhand, carry a small tablet for jotting down ideas overusing your phone. Moleskine tablets are my favorite because they are thin and fit into books, which I always have with me when traveling. There’s only so much marginal space within a book for ideas; a tablet takes care of this and keeps you off the phone. 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