SEJ Today: 8 Python Libraries For SEO & How To Use Them

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Wednesday, December 22, 2021 Brought to you by: [Read More]( [Read the Article]( SEO [8 Python Libraries For SEO & How To Use Them]( By Ruth Everett Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection was curated by our editorial team based on each article’s performance, utility, quality, and the value created for you, our readers. Each day until December 24th, we’ll repost one of the best columns of the year, starting at No. 12 and counting down to No. 1. Our countdown starts today with our No. 3 column, which was originally published on March 18, 2021. Ruth Everett's article on utilizing Python libraries for automating and accomplishing SEO tasks makes a marketer's work so much easier. It's very easy to read and perfect for beginners and even more experienced SEO professionals that want to use Python more.  Great work on this, Ruth, and we really appreciate your contributions to Search Engine Journal. [Keep Reading...]( Sponsored [Grow Your Online Visibility With Semrush]( By SEMRUSH Businesses of all sizes trust Semrush to grow their online presence. Leverage our best-in-class marketing data and shape your online story today. [Try It Free]( News, Tools [DuckDuckGo To Release Desktop Version Of Mobile App]( By Matt Southern DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that's said to be faster than Google Chrome. [Read Now...]( SEO [Title Tag Optimization: A Complete How-to Guide]( By Corey Morris When the search engines use our title tag as the blue link in the search in the search results page, the contents of that tag can make or break the decision for a searcher on clicking through to our site. In this chapter, you’ll learn eight best practices for incorporating a solid, optimized title tag plan into your S.E.O. strategy. The title tag is just one of many on-page elements we focus on when optimizing pages and content. Optimizing it alone won’t likely lead to many ranking changes. However, using it in context with other on-page elements can build important context and subject-matter relevance for a page, sections, and sites overall. [Read Now...]( SEJ Webinar [How We Built 600+ Links in 30 Days & You Can, Too]( By Search Engine Journal Join our next sponsored webinar as Kevin Rowe, CEO at PureLinq, shares how he set up a link building program that generated over 600 links in one month. [Register Now]( News, WordPress [Updated WordPress Plugin Offers 100+ Free Templates]( By Roger Montti The makers of the popular Astra WordPress theme announced an update to their Starter Templates plugin. Starter Templates 3.0 features a redesigned interface that makes it easier to create a website with over one hundred free professional quality templates. [Read Now...]( Paid Search [The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)]( By Amy Hebdon Google Data Studio gets better all the time, but it currently does not handle date-based calculations well. Because of this, we'll give Google Sheets double duty as a "metronome," with additional fields for date and daily targets keeping pace against actual engine performance. What we're aiming for here is a snapshot of how we're doing against consistent progress. Because the template is 100% customizable, you can make any updates you want, from changing the currency to setting different weekend/weekday or even daily pacing goals. You can also set up a single Google Sheet as a data source for all your reports. [Read Now...]( SEJ Webinar [[Webinar] How We Built 600+ Links in 30 Days & You Can, Too]( By Search Engine Journal Join our next sponsored webinar as Kevin Rowe, CEO at PureLinq, shares how he set up a link building program that generated over 600 links in one month. [Register Now]( SEO [E-A-T & YMYL: How To Boost Your On-Page SEO]( By Alex Valencia If you’re doing everything outlined in Google’s E.A.T. guidelines, then you’re creating informative, useful, high-quality content that your audience wants and helping them accomplish a task like acquiring knowledge or buying a product. In other words, you’re providing a satisfying user experience. Anything good for users is good for helping you rank in Google – and driving the traffic and conversions you really want. E.A.T. is not a ranking factor but features heavily in Google’s Search Quality Evaluator Guidelines. These are the people who evaluate page quality to inform algorithm updates, and so their guidelines give us insight into what Google considers a top-quality user experience. How can you demonstrate E.A.T. in your content to satisfy readers and achieve your on-page SEO goals? [Read Now...]( News, SEO [Google’s John Mueller on Brand Mentions]( By Roger Montti Google's John Mueller was asked if "brand mentions" helped with SEO and rankings. John Mueller explained, in detail, how brand mentions are not anything used at Google. [Read Now...]( Paid Search [How To Use Google Sheets For Web Scraping & Campaign Building]( By Andrea Atzori Since discovering IMPORTXML in Google Sheets, it has truly become one of our secret weapons in the automation of many of our daily tasks, from campaign and ads creation to content research, and more. Moreover, the function combined with other formulas and add-ons can be used for more advanced tasks that otherwise would require sophisticated solutions and development, such as tools built in Python. In a time when information and data can be the advantage required to deliver better than average results, the ability to scrape web pages and structured content in an easy and quick way can be priceless. Besides, as we have seen above, IMPORTXML can help to cut execution times and reduce the chances of making mistakes. [Read Now...]( [image]( Ebook [SEO Trends 2022, According to 44 Experts]( [Download Now...]( Upcoming Events January 19 at 2 pm ET How We Built 600+ Links in 30 Days & You Can, Too Topic: SEO | Sponsor: PureLinq [Register Now]( Digital Marketing Job of the Day [Director - Email and SMS Marketing]( LQ Digital,  New York, NY, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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