SEJ Today: The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Tuesday, December 21, 2021 Brought to you by: [Read More]( [Read the Article]( Paid Search [The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)]( By Amy Hebdon Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection was curated by our editorial team based on each article’s performance, utility, quality, and the value created for you, our readers. Each day until December 24th, we’ll repost one of the best columns of the year, starting at No. 12 and counting down to No. 1. Our countdown starts today with our No. 4 column, which was originally published on October 29, 2021. Amy Hebdon's piece is packed full of information about why a Google Ads Pacing Dashboard is essential and how to utilize Google Data Studio and Google Sheets to create and customize your own for free. You did a phenomenal job on this, Amy! Thank you very much for your contributions to Search Engine Journal. [Keep Reading...]( Sponsored [Grow Your Online Visibility With Semrush]( By SEMRUSH Businesses of all sizes trust Semrush to grow their online presence. Leverage our best-in-class marketing data and shape your online story today. [Try It Free]( SEO [E-A-T & YMYL: How To Boost Your On-Page SEO]( By Alex Valencia If you’re doing everything outlined in Google’s E.A.T. guidelines, then you’re creating informative, useful, high-quality content that your audience wants and helping them accomplish a task like acquiring knowledge or buying a product. In other words, you’re providing a satisfying user experience. Anything good for users is good for helping you rank in Google – and driving the traffic and conversions you really want. E.A.T. is not a ranking factor but features heavily in Google’s Search Quality Evaluator Guidelines. These are the people who evaluate page quality to inform algorithm updates, and so their guidelines give us insight into what Google considers a top-quality user experience. How can you demonstrate E.A.T. in your content to satisfy readers and achieve your on-page SEO goals? [Read Now...]( News, SEO [Google’s John Mueller on Brand Mentions]( By Roger Montti Google's John Mueller was asked if "brand mentions" helped with SEO and rankings. John Mueller explained, in detail, how brand mentions are not anything used at Google. [Read Now...]( Sponsored [Upgrade your Digital Marketing Strategy]( By Conductor Generate leads and grow your business with Conductor’s new ebook. [Access The Ebook]( Paid Search [How To Use Google Sheets For Web Scraping & Campaign Building]( By Andrea Atzori Since discovering IMPORTXML in Google Sheets, it has truly become one of our secret weapons in the automation of many of our daily tasks, from campaign and ads creation to content research, and more. Moreover, the function combined with other formulas and add-ons can be used for more advanced tasks that otherwise would require sophisticated solutions and development, such as tools built in Python. In a time when information and data can be the advantage required to deliver better than average results, the ability to scrape web pages and structured content in an easy and quick way can be priceless. Besides, as we have seen above, IMPORTXML can help to cut execution times and reduce the chances of making mistakes. [Read Now...]( SEO [How To Do A Content Audit: The Ultimate Checklist]( By Ashley Segura (Ward) How long has it been since the last time you did a complete inventory and analysis of your content? This is known as a content audit, and most content creators are so focused on creating new content that they forget to audit what they’ve already created. Based on what your original content goals are, you need to decide whether your content is working for you. Each piece of content you audit will have several data metrics attached to it. These metrics will tell you if you're hitting the mark or missing it drastically. [Read Now...]( Sponsored [Who Needs Dedicated Hosting – And Why?]( By InMotion Hosting If you own or manage any of the types of businesses in this article, you may need a dedicated server. [Read More]( SEO [Language: Is It A Google Ranking Factor?]( By Kristi Hines Websites in multiple languages allow you to target people based on their language preference. But can the use of different languages affect your organic search rankings? Businesses that want to reach customers who speak different languages in specific countries can do so by creating content in multiple languages. So it seems logical that language plays some sort of role in how Google ranks webpages, right? [Read Now...]( SEO [Keyword Prominence As A Google Ranking Factor: What You Need To Know]( By Matt Southern Where a keyword appears on a page is said to play a role in search rankings. S.E.O. professionals advise using a page’s target keyword early in order to benefit from a ranking signal known as keyword prominence. Keyword prominence correlates positively with higher rankings. The closer a keyword appears toward the beginning of titles and text, the more prominent it is. We’ve touched on how keyword prominence impacts S.E.O., how it impacts the user experience, and now we’re going to discuss how it can potentially impact click-through rate. Mueller strongly advises making your most important keyword obvious in titles, headings, subheadings, and the main copy. Page titles are not only a factor for S.E.O., they can also influence click-through rates from organic search results. That's another reason keyword location is particularly important, as rankings mean nothing without traffic. [Read Now...]( News, SEO [Google’s Mueller On Self-Hosted WordPress Versus Wix]( By Roger Montti Google's John Mueller answered a question on Reddit about moving an SMB site from Wix to a self-hosted WordPress environment. He offered his opinion on this specific scenario and within this context discussed the relative merits and shortcomings of managed and self-managed WordPress for SMBs. 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