SEJ Today: Major Google Algorithm Updates You Need To Know For 2022 Planning

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Monday, December 13, 2021 Brought to you by: [Read More]( [Read the Article]( SEO [Major Google Algorithm Updates You Need To Know For 2022 Planning]( By Miranda Miller Each year, Google Search algorithms are updated thousands of times to ensure the most relevant, reliable results are listed most prominently. This ongoing commitment to searcher experience and the quality of results has helped Google decrease the number of irrelevant results appearing on a search results page by over 40% over the past five years, the search engine says. While the vast majority of these updates go unnoticed, every so often one comes along that really rocks the SEO boat. In this column, we'll take a look back at the updates that shaped SEO over this past year and how they may impact your plans going forward. Here are five of the most impactful Google Search updates from 2021. [Keep Reading...]( Sponsored [The Digital Marketing Toolkit To Grow Your Traffic]( By Similarweb Use digital marketing intelligence to optimize your traffic across search, display, affiliate, and more. [Try It Free]( SEJ Show, SEO [Using Google Trends To Optimize Your Content Strategy Timing - Ep. 252]( By Angie Nikoleychuk Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively? If you want to create content that stays ahead of the curve, keeping up with the latest trends is an absolute must. And our guest has some insider tips to help you. What makes Google Trends so useful is that it shows exactly what people have searched for in the last hour or whatever time frame. Use it to catch hot news items, plan your marketing strategies, and more. Find out how to push your content to the top by using the unique features of Google Trends. [Read Now...]( SEO, Tools [Get to Know Google Analytics 4: A Complete Guide]( By Kayle Larkin G.A.4. is a forward-thinking solution using enhanced machine learning techniques to help fill in the missing data gap. Creating a single user journey for all data linked to the same identity. Lastly, G.A.4. simplified the reporting interface making it really easy for marketers to spot key trends and irregularities in data. The user lifetime report is extremely powerful for search engine marketers because it lets you create reports that visualize which source is driving users with the highest lifetime revenue - not just revenue for a selected month. With G.A.4. you can uncover the marketing campaigns that are acquiring the most valuable users, with the highest purchase probability and lowest churn probability. [Read Now...]( Sponsored [How do you prove ROI to clients?]( By CallRail Go beyond lead generation for your clients & prove ROI. [Watch Now]( Ask Me Anything About PPC [How To Think More Creatively About PPC]( By Navah Hopkins It's very common for tests to be aborted after one to two days due to a campaign not ramping up or the ad network learning periods. Overcoming the kneejerk reaction to abort is critical to embracing more creative P.P.C. strategies. Often times innovation budgets and initiatives get hijacked because there isn't a clear understanding of why certain choices were made. By documenting the data and strategy you safeguard against overzealous efficiency, as well as creating a framework for new ideas. [Read Now...]( Facebook, Social Media [Don’t Do This On Facebook: A Guide For Marketers]( By Julia McCoy Facebook has taken a tough stance on the content it considers appropriate – it is vital to ensure you’re following their community standards. Not only will you ensure your page doesn’t stay up if you violate them, but it will also paint your business in a bad light. Using a compelling C.T.A. or two is vital to driving not just page views but sales. A C.T.A. tells your audience where to go next and is what will ultimately drive engagement in the end. After all, you’re trying to turn your audience into consumers. [Read Now...]( SEJ Webinar [[Webinar] Landing Page SEO Best Practices & Tips For Success]( By Search Engine Journal Learn how to optimize your landing pages and make better use of the traffic you already get. Join our upcoming webinar on Wednesday, Dec 15 at 2 p.m. ET, and learn how to rank better on Google SERPs. [Register Now]( News, Web Development [cPanel Plugin Contains Log4j Vulnerability]( By Roger Montti The popular cPanel web hosting server control panel software recently issued a patch to fix a critical flaw in the log4j Java library discovered in part of the software used for email. The vulnerability itself is named, Log4Shell. [Read Now...]( News, SEO [Google: You Don’t Need To Be An Authority To Rank]( By Matt Southern Not all websites need to be seen as authorities in order to rank well in search results, says Google's Search Advocate John Mueller. [Read Now...]( News, SEO [Google Will Deindex Pages If Site Is Down For Several Days]( By Matt Southern Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime. [Read Now...]( [image]( Ebook [Google Ranking Factors: Fact or Fiction]( [Download Now...]( Upcoming Events December 15 at 2 pm ET Landing Page SEO Best Practices & Tips For Success Topic: SEO | Sponsor: SEMRUSH [Register Now]( Digital Marketing Job of the Day [Corporate and Specialty Division Marketing Manager, Rx Lead]( Zoetis,  Parsippany-Troy Hills Township, NJ, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. 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