SEJ Today: 7 Reasons Why An HTML Sitemap Is Still A Must-Have

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Tuesday, November 30, 2021 Brought to you by: [Read More]( [Read the Article]( SEO [7 Reasons Why An HTML Sitemap Is Still A Must-Have]( By Eli Schwartz The debate about the utility of HTML sitemaps and their efficacy with regards to SEO rages on. But as far as I'm concerned, they are useful for users and there is no good reason not to have one. If there is additional SEO value, that's even better. A sitemap guides your website visitors to where they want to go. It’s where they turn if they haven’t found what they are looking for in your dropdown menus or on-site search. Beyond helping your visitors navigate your website (which should be the primary focus of any marketing effort) there are lots of other great reasons to use a sitemap. We'll explore those below. First, it’s important to understand that there are two types of sitemaps that websites use: [Keep Reading...]( Sponsored [Increase Revenue Easily With Content Marketing]( By SEMRUSH Automate your content marketing & focus on growing your business. Find content ideas and optimize existing pieces so that new customers can find you. [Try It Free Today]( Digital Advertising, Paid Search [Health & Wellness Advertising Tips To Drive Holiday Sales]( By Kim Shah The holidays are often thought of as retail season, with shopping at the top of everyone's minds, whether you're buying or selling products on promotion for Black Friday and Cyber Monday. While not untrue, this period also represents the start of a peak season for another large vertical, namely Health and Wellness. Many Health and Wellness advertisers are headed into a peak season that starts around the holidays and stays on through the New Year and into Q.1., but, albeit, for slightly differentiated reasons. You do have Health and Wellness advertisers that may be running Black Friday and Cyber Monday deals, such as those selling OTC, vitamins and supplements, beauty, or C.P.G. products. But you'll also see Health and Wellness advertisers that get a surge of searches during this period because they are in the "Use Them or Lose Them" medical benefits category, such as dentistry or vision, for example. Diet and Fitness advertisers will also start ramping up for their early 2022 peak season in anticipation of the "New Year, New You" (N.Y.N.Y.) traffic they'll experience starting in January. [Read Now...]( Careers & Education, SEO [Deepcrawl’s CEO Talks SEO Opportunities, Growth & Planning For 2022]( By Miranda Miller If you've been in the technical S.E.O. world more than a hot minute, you've undoubtedly stumbled across technical S.E.O. platform Deepcrawl in your online travels. It's the enterprise S.E.O.platform of choice for big brands such as Adobe, Disney, IBM, and Twitch – and the agencies and S.E.O.pros who serve them, as well. Craig Dunham building on his background in martech and S.a.a.S. – and his history of helping to grow a software brand by $1.5 billion – to continue growing Deepcrawl as an industry-leading technical S.E.O. platform. In this exclusive interview, Dunham shares his plans for Deepcrawl, how his teams are faring in the remote work environment, what he's learned truly matters in carving out a rewarding digital marketing career, and more. [Read Now...]( Sponsored [How AI is changing the SEO game]( By BREWco AI-based modeling uncovers what SEO tactics work. [Download The Guide]( News, SEO [FLAN: Google Research Finds Better Machine Learning]( By Roger Montti Google recently explores a technique called instruction fine-tuning to train a model to be able to solving natural language processing problems in a general way. Rather than train a model to solve one kind of problem, this approach teaches it how to solve a wide range of problems, making it more efficient and advancing the state of the art. [Read Now...]( SEO [Are Google’s Search Quality Evaluator Guidelines A Ranking Factor?]( By Miranda Miller The Search Quality Evaluator Guidelines are a document used by third-party Quality Raters to inform what changes to Google’s algorithm may improve user experience in search. Sounds pretty important. So does a high rating by human Quality Raters help your organic search rankings? The Search Quality Evaluator Guidelines give us insight into what Google considers a good user experience and quality content, and that can be advantageous. Implementing some of the teachings from these guidelines as best practice might help your SEO strategy, by virtue of the improved searcher experience you will provide. But a ranking factor they are not. [Read Now...]( Sponsored [Newsletter Sponsorships: Your New, Improved Marketing Strategy]( By Paved Want to level up your marketing? If you’re not running ads in high-performing emails, you may be missing out. [Read More]( News, SEO [Google Announces A Search Bug in News Tab]( By Roger Montti Google SearchLiaison announced on Monday November 29, 2021 via Twitter that Google News was experiencing a bug and that the problem would not be fixed until Tuesday or sometime after December 1st. [Read Now...]( News, SEO [Google Watches For How Sites Fit Into Overall Internet]( By Roger Montti Google's John Mueller answered a question about how long it takes for Google to recognize site quality. During the course of answering the question he mentioned something that bears a little more looking into and that's the concept of how it's important to Google to understand how a website fits into the context of the overall Internet. [Read Now...]( News, YouTube [YouTube Keyword Research Made Easier With Search Insights]( By Matt Southern YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. 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